To provide Canadian donors with information that helps them make informed and intelligent giving decisions to have the greatest impact.
To this end, we try our best:
To undertake the highest-quality, independent research and analysis we are capable of, to provide insights for donors.
To listen to donors, to understand each donor's individual hopes and concerns and provide whatever help we can to assist their giving.
To always be respectful of Canadian charities, to respect their decisions and recognize the challenges they face.