Our Story

Charity Intelligence Canada (Ci) began out of frustration in 2006.  We questioned if our own charitable giving was making a difference.  We wanted to move away from traditional giving methods toward a better way of giving.  But we could not find high quality evidence-based research to help guide our giving decisions.  Nor could we find an independent third party to turn to for advice.  And so we began calling charities from across Canada, asking hard questions and seeking excellence.

Our approach to charitable giving is different.  Just as a financial analyst researches potential stocks to find the best investment opportunities, Ci uses similar research methods to find exceptional charities for donors. Ci also helps donors create a balanced giving portfolio to best reflect their giving interests and the change they hope to achieve. As a result, donors have the tools they need to give better and get higher returns on their donations - donations based on evidence.

This means that more of what donors can afford to give goes toward making a difference.  Charity Intelligence's analysis goes beyond plain subjectivity or narrow financial analysis to dig deeper to arrive at those charities proven to be the best in their field: not just 'do gooders' but 'good doers', too.

Charity Intelligence's 2019 Annual Report

Charity Intelligence's Summary F2018 results


Read more about the rise of the social investor and intelligent giving in articles by Harvard Business Review 2003 and The Economist's 2006 Special Report on Giving.

Our Mission

To provide Canadian donors with information that helps them make informed and intelligent giving decisions to have the greatest impact.

To this end, we try our best:

To undertake the highest-quality, independent research and analysis we are capable of, to provide insights for donors.

To listen to donors, to understand each donor's individual hopes and concerns and provide whatever help we can to assist their giving.

To always be respectful of Canadian charities, to respect their decisions and recognize the challenges they face.

You have to be humble in what we're doing, but you have to be bold...We will get out there and try something. If it doesn't work, we will try something else. And we will keep trying until we find something that works.

Melinda Gates, Co-Chair & Trustee, Bill & Melinda Gates Foundation

Print   Email