Canadian Wildlife Federation

350 Michael Cowpland Drive
Kanata, ON K2M 2W1
Executive Director: Rick Bates
Board President: John T. Williams

Charitable Reg. #:10686 8755 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 3/5]

✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

B

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

n/r

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

68%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 68 cents are available for programs.



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OVERVIEW

About Canadian Wildlife Federation:

Canadian Wildlife Federation is a 3-star rated charity that is financially transparent. The charity has an average results reporting score of B. Its overhead spending is 32%, which is within Ci’s reasonable range. For every dollar donated, 68 cents go to the cause. It has reserve funds to cover one year and three months of annual program costs. 

  

Founded in 1962, Canadian Wildlife Federation (CWF) works to conserve Canadian nature and habitats for the use and enjoyment of all. It aims to inspire Canadians to connect with wildlife, maintain healthy wildlife populations, and conserve and restore natural habitats. While its head office is based in Ottawa, it directs several provincial wildlife groups. These include the Manitoba Wildlife Federation, Nova Scotia Federation of Anglers and Hunters, and Ontario Federation of Anglers and Hunters. 

  

CWF operates five different programs. It does not provide a program spending breakdown. 

Its Endangered Species program protects animals experiencing drastic population declines, including bats, bees, and American eels. CWF claims that American eel populations have dropped by 99% due to overfishing and water turbines. It trained 594 individuals in habitat restoration and 165 individuals in habitat Community of Practice network. 

Its Oceans and Coasts program improves fish passages for migrating Pacific salmon populations. CWF stated that it completed 557 barrier assessments, 119 habitat confirmations, and connected 10 watersheds in British Columbia in F2023. 

Its Forests and Grasslands program addresses the 90% of species whose habitats overlap with farmland. CWF reported that it restored 720 hectares of habitat for Monarch butterflies and other pollinators. It also reported that 50 observers across Ontario have helped inform research into Monarch migration pathways in F2023.  

Its Lakes and Rivers program protects species such as freshwater turtles who suffer habitat loss and poaching. CWF reports that one-third of Canada’s 200 freshwater fish species are at risk. In F2023, CWF reported it assessed 2,443 shoreline properties for wildlife-friendly practices. 

Its Education programs encourage Canadians to connect with nature and learn about wildlife. CWF reports that only 7% of youth spend the recommended amount of time outdoors. In F2023, it distributed 5,600 pollinator-friendly plants and engaged 1,458 educators. 762 participants are currently enrolled in WILD Outside, a youth program for conservation. 

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Results and Impact

CWF reports that its 21 fish passage projects restored access to 322 hectares of habitat. It states that recreational fishing contributes $8 billion annually to the Canadian economy. While Ci highlights these key results, they may not be a complete representation of Canadian Wildlife Federation’s results and impact. 

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Finances

Canadian Wildlife Federation received $17.8m in Canadian donations in F2023. It also received $14.4m in government funding (42% of total revenue) and $1.1m in donated airtime to run public service announcements. Administrative costs are 6% of revenues (less investment income) and fundraising costs are 26% of cash donations. This results in total overhead spending of 32%. For every dollar donated to the charity, 68 cents go to the cause. This is within Ci’s reasonable range for overhead spending. In F2023, CWF had $29.1m in net funding reserves, enough to cover one year and three months of annual program costs. 

Ci consolidated the statements of the Federation and its associated foundation for this financial review. As such, Ci omitted related party transfer from the Foundation to the Federation ($10k) from total revenue and expenses. 

This update has been sent to Canadian Wildlife Federation for review. Changes and edits may be forthcoming. Updated on May 30, 2024 by Stellar Zhang. 

Financial Review


Financial Ratios

Fiscal year ending February
202320222021
Administrative costs as % of revenues 6.3%5.6%6.0%
Fundraising costs as % of donations 25.6%18.8%23.3%
Total overhead spending 31.9%24.4%29.3%
Program cost coverage (%) 126.9%158.0%138.1%

Summary Financial Statements

All figures in $000s
202320222021
Donations 17,81221,57416,813
International donations 1790119
Goods in kind 1,0962,3487,369
Government funding 9,8256,7247,571
Fees for service 5,9233,866670
Investment income (552)445524
Other income 127139114
Total revenues 34,41035,09633,180
Program costs 22,60619,55515,439
Grants 00154
Donated goods exp 1,0962,3487,369
Administrative costs 2,2161,9421,952
Fundraising costs 4,5524,0563,917
Total spending 30,47027,90128,831
Cash flow from operations 3,9407,1954,349
Capital spending 339213479
Funding reserves 29,12131,23521,868

Note: Ci adjusted for deferred capital contributions, affecting revenue by $7k in F2023, $33k in F2022, and $315k in F2021. T3010 information about international donations was included in revenue, affecting revenue $179k in F2023. Ci removed unrealized loss from investment income, affecting the total by $426k in F2023, $340k in F2022, and $200k in F2021. Ci removed amortization of donor acquisition costs from fundraising costs and instead included the amounts spent on donor acquisition during the year. This affected expenses by ($213k) in F2023, ($97k) in F2022, and ($87k) in F2021. Ci removed deferred program revenue from government funding, affecting it by $4.6m in F2023 and $2.8m in F2022. 

Salary Information

Full-time staff: 58

Avg. compensation: $100,293

Top 10 staff salary range:

$350k +
0
$300k - $350k
0
$250k - $300k
1
$200k - $250k
0
$160k - $200k
2
$120k - $160k
3
$80k - $120k
4
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2023

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

Website: www.cwf-fcf.org
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 1-800-563-9453

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Charitable Registration Number: 80340 7956 RR0001