Canadian Wildlife Federation

350 Michael Cowpland Drive
Kanata, ON K2M 2W1
C.E.O. : Rick Bates
Board President: John T. Williams

Charitable Reg. #:10686 8755 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 70 cents are available for programs.

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About Canadian Wildlife Federation:

Founded in 1962, Canadian Wildlife Federation (CWF) aims to conserve Canada’s wildlife and habitats, enabling the use and enjoyment of nature by all Canadians. CWF is a national federation with directors representing various provincial wildlife groups, such as Manitoba Wildlife Federation, Nova Scotia Federation of Anglers and Hunters, and Ontario Federation of Anglers and Hunters. The charity works with people, corporations, NGOs, and governments to expand Canada’s protected areas. CWF also runs education programs to engage the public in conservation. Its head office is in Ottawa.

Canadian Wildlife Federation runs conservation and education programs. It does not provide a program spending breakdown.

Conservation Programs: CWF helps to fund habitat restoration projects, advocate for conservation efforts, and conduct research on threatened species. It groups its conservation projects into four main areas: Endangered Species & Biodiversity, Coasts & Oceans, Forests & Fields, and Lakes & Rivers. In F2021, CWF conducted more than 200 trials of ropeless fishing gear, which could help to reduce the impact of commercial fishing equipment on whales. During the year, it also removed seven human-made barriers from lakes and rivers in BC, restoring access to 516,431 m² of habitats for fish. CWF trained 287 people through online workshops on habitat restoration in F2021.

Education Programs: Through its Connecting with Nature and Education & Leadership programs, CWF aims to foster a passion for conservation among future generations. In F2021, CWF reports that it reached a total of 133,684 people through education programs. This includes more than 500 participants in the charity’s WILD Outside program, which engages youth aged 15 to 18 in outdoor activities and community service projects. To connect Canadians with nature, CWF produces Hinterland Who’s Who PSAs on Canadian wildlife. The charity’s PSAs aired more than 21,000 times in F2021. CWF also partners with iNaturalist Canada to support its mobile app for observing nature. Currently, has more than 108,000 Canadian users.

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Results and Impact

In 2019, CWF launched a new habitat restoration project in Ottawa to protect pollinator species, such as native bees and flies. The project responds to declining meadows and native wildflowers by training landowners to repurpose roadsides, backyards, solar farms, and other tracts of land as pollinator habitats. As of F2021, CWF has helped to restore 3.38 km² for pollinators.

While Ci highlights these key results, they may not be a complete representation of Canadian Wildlife Federation’s results and impact. This charity is not yet rated on impact (n/r).

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Ci consolidated the financial statements of CWF and its associated foundation for the following financial analysis. As such, Ci excluded fund transfers between the two charities.

Canadian Wildlife Federation received cash donations of $16.6m in F2021. It also received $7.6m in government funding (23% of revenues) and $7.4m in donated airtime for PSAs (22% of revenues). Administrative costs are 6% of revenues (less investment income) and fundraising costs are 24% of cash donations. This results in total overhead spending of 30%. For every dollar donated to the charity, 70 cents go to the cause. This is within Ci’s reasonable range for overhead spending. CWF was just outside of Ci's reasonable range in F2020. However, its donations rose by 18% in F2021, lowering its fundraising ratio.

CWF has $21.9m in funding reserves, of which $353k is donor-endowed. Excluding donor-endowed funds, the charity can cover 138% or around 1.4 years of annual program costs with its existing reserves.

Charity Intelligence has sent this update to Canadian Wildlife Federation for review. Changes and edits may be forthcoming.

Updated on August 12, 2021 by Eric Zhao.

Financial Review

Financial Ratios

Fiscal year ending February
Administrative costs as % of revenues 6.0%7.8%7.8%
Fundraising costs as % of donations 23.6%28.2%24.9%
Total overhead spending 29.6%36.0%32.8%
Program cost coverage (%) 138.1%117.3%138.2%

Summary Financial Statements

All figures in $000s
Donations 16,61714,07314,931
International donations 02076
Goods in kind 7,3696,5666,685
Government funding 7,5713,9711,861
Fees for service 670238767
Investment income 524533130
Other income 11410486
Total revenues 32,86525,69224,466
Program costs 15,59311,8569,677
Grants 0276115
Donated goods exp 7,3696,5666,685
Administrative costs 1,9521,9571,907
Fundraising costs 3,9173,9653,721
Total spending 28,83124,62022,105
Cash flow from operations 4,0341,0722,361
Capital spending 479778446
Funding reserves 21,86814,54913,848

Note: Ci consolidated CWF with its associated foundation for this financial analysis. As such, Ci removed all fund transfers between the two charities. Ci excluded foundation grants of $137k in F2021, $98k in F2020, and $346k in F2019. According to its financial notes, CWF also receives funding from its foundation that it includes within program revenues (fees for service). Ci calculated these funding amounts using grants reported on the charity’s T3010 filings (less grants reported elsewhere on the charity’s audited financials) and removed them from fees for service and program costs. The related party transfers removed were $526k in F2020 and $320k in F2019. Since CWF’s F2021 filing was not available at the time of this report, Ci removed $527k from fees for service and program costs in F2021, based on amounts reported only in the charity’s audited financials. Ci included unrealized gains from both the charity and foundation in investment income, affecting revenues by $240k in F2021, $320k in F2020, and $11k in F2019. Ci removed government funding included in fees for service to report it separately. Ci gathered international donations from available T3010 filings and removed the amounts from Canadian donations. Ci gathered grants to non-related parties from available T3010 filings and removed the amounts from program costs. Ci removed the value of donated airtime from program costs to report it separately. Ci removed amortization of donor acquisition costs from fundraising costs and instead included the amounts spent on donor acquisition during the year. This affected expenses by ($87k) in F2021, $104k in F2020, and ($77k) in F2019. Ci removed amortization of capital assets included in program, administrative, and fundraising costs based on the charity’s financial notes.

Salary Information

Full-time staff: 56

Avg. compensation: $80,160

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2020

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 1-800-563-9453


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Charitable Registration Number: 80340 7956 RR0001