Canadian Wildlife Federation

350 Michael Cowpland Drive
Kanata, ON K2M 2W1
Executive Director: Rick Bates
Board President: John T. Williams

Charitable Reg. #:10686 8755 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 76 cents are available for programs.

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About Canadian Wildlife Federation:

Canadian Wildlife Federation is a 4-star rated charity with best practice in financial transparency and average accountability to donors as seen in the B results reporting grade. For every dollar donated to this charity, 76 cents go to the cause. This is within Ci's reasonable range for overhead spending.

Founded in 1962, Canadian Wildlife Federation (CWF) aims to conserve Canada’s wildlife and habitats, enabling the use and enjoyment of nature by all Canadians. CWF is a national federation with directors representing various provincial wildlife groups, such as Manitoba Wildlife Federation, Nova Scotia Federation of Anglers and Hunters, and Ontario Federation of Anglers and Hunters. The charity works with people, corporations, NGOs, and governments to expand Canada’s protected areas. CWF also runs education programs to engage the public in conservation. Its head office is in Ottawa.

Canadian Wildlife Federation runs conservation and education programs. It does not provide a program spending breakdown.

Conservation Programs: CWF helps to fund habitat restoration projects, advocate for conservation efforts, and conduct research on threatened species. It groups its conservation projects into four main areas: Endangered Species & Biodiversity, Coasts & Oceans, Forests & Fields, and Lakes & Rivers. In F2022, CWF deployed 400 ropeless fishing gear systems, which could help to reduce the impact of commercial fishing equipment on whales. CWF has also restored access to 2,114,939 m² of habitats for fish in BC lakes.

Education Programs: Through its Connecting with Nature and Education & Leadership programs, CWF aims to foster a passion for conservation among future generations. In F2022, CWF reports that it reached a total of 139,778 people through education programs. This includes more than 1,250 participants across 14 communities in the charity’s WILD Outside program, which engages youth aged 15 to 18 in outdoor activities and community service projects. In F2022, the charity also reports certifying 2,000 new properties as wildlife friendly.

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Results and Impact

In 2019, CWF launched a new habitat restoration project in Ottawa to protect pollinator species, such as native bees and flies. The project responds to declining meadows and native wildflowers by training landowners to repurpose roadsides, backyards, solar farms, and other tracts of land as pollinator habitats. As of F2022, CWF has helped to restore 6.84 km² for pollinators, marking an achievement of 94% of its goal.

While Ci highlights these key results, they may not be a complete representation of Canadian Wildlife Federation’s results and impact. This charity is not yet rated on impact (n/r).

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Ci consolidated the financial statements of CWF and its associated foundation for the following financial analysis. As such, Ci excluded fund transfers between the two charities.

Canadian Wildlife Federation received cash donations of $21.6m in F2022. It also received $9.5m in government funding (27% of revenues) and $2.3m in donated airtime for PSAs (7% of revenues). Administrative costs are 6% of revenues (less investment income) and fundraising costs are 19% of cash donations. This results in total overhead spending of 24%. For every dollar donated to the charity, 76 cents go to the cause. This is within Ci’s reasonable range for overhead spending. 

CWF has $31.2m in funding reserves, of which $360k is donor-endowed. Excluding donor-endowed funds, the charity can cover 158% or around 1.6 years of annual program costs with its existing reserves.

Charity Intelligence has sent this update to Canadian Wildlife Federation for review. Changes and edits may be forthcoming.

Updated on August 4, 2022 by Angelina Curwin.

Financial Review

Financial Ratios

Fiscal year ending February
Administrative costs as % of revenues 5.5%6.0%7.8%
Fundraising costs as % of donations 18.8%23.7%28.2%
Total overhead spending 24.3%29.8%36.0%
Program cost coverage (%) 158.0%138.1%117.3%

Summary Financial Statements

All figures in $000s
Donations 21,60716,49814,073
International donations 0119207
Goods in kind 2,3487,3696,566
Government funding 9,5137,5713,971
Fees for service 1,609670238
Investment income 445524533
Other income 139114104
Total revenues 35,66132,86525,692
Program costs 19,55515,43911,856
Grants 0154276
Donated goods exp 2,3487,3696,566
Administrative costs 1,9421,9521,957
Fundraising costs 4,0563,9173,965
Total spending 27,90128,83124,620
Cash flow from operations 7,7604,0341,072
Capital spending 213479778
Funding reserves 31,23521,86814,549

Note: Ci consolidated CWF with its associated foundation for this financial analysis. As such, Ci removed all fund transfers between the two charities. Ci excluded foundation grants of $nil in F2022, $137k in F2021, and $98k in F2020. According to its financial notes, CWF also receives funding from its foundation that it includes within program revenues (fees for service). Ci calculated these funding amounts using grants reported on the charity’s T3010 filings (less grants reported elsewhere on the charity’s audited financials) and removed them from fees for service and program costs. The related party transfers removed were $nil in F2022, $527k in F2021 and $526k in F2020. Ci included unrealized gains from both the charity and foundation in investment income, affecting revenues by $6k in F2022, $240k in F2021, and $320k in F2020. Ci removed government funding included in fees for service to report it separately. Ci gathered international donations from available T3010 filings and removed the amounts from Canadian donations. Ci gathered grants to non-related parties from available T3010 filings and removed the amounts from program costs. Ci removed the value of donated airtime from program costs to report it separately. Ci removed amortization of donor acquisition costs from fundraising costs and instead included the amounts spent on donor acquisition during the year. This affected expenses by ($97k) in F2022, ($87k) in F2021, and $104k in F2020. Ci removed amortization of capital assets included in program, administrative, and fundraising costs based on the charity’s financial notes. Since CWF’s F2022 T3010 filing with the CRA was not available at the time of this report, Ci was not able to adjust for certain values which may result in inaccuracies. 

Salary Information

Full-time staff: 62

Avg. compensation: $78,548

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2021

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Comments & Contact

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Charity Contact

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Charitable Registration Number: 80340 7956 RR0001