Toronto, ON M5A 2L2
Executive Director: Scott Baker
Board Chair: Michelle Douglas
Charitable Reg. #: 88657 8095 RR0001
Grade: AThe grade is based on the charity's public reporting of the work it does and the results it achieves.
Need for Funding
Cents to The Cause
Full-time staff #297
Avg. Compensation $27,873
Top 10 Staff Salary Range
|$300k - $350k||0|
|$250k - $300k||0|
|$200k - $250k||0|
|$160k - $200k||0|
|$120k - $160k||0|
|$80k - $120k||6|
|$40k - $80k||4|
About WE Charity:
WE Charity, formerly known as Free the Children, was founded in 1995 by brothers Craig and Marc Kielburger. It aims to empower communities to lift themselves out of poverty by providing them with the skills and resources needed to change their lives. WE Charity also helps youth in Canada to become agents of change through WE Schools programs and WE Day events.
In 2015, WE Charity spent 56% of program costs on domestic projects to empower a generation of young people to become active global citizens. WE Charity's most prominent domestic initiative is WE Day, an event where celebrities and speakers are invited to join youth in learning about today's social issues. In 2016, 15 stadium-sized events were held, bringing together youth in 13 cities across North America and the UK. 95% of educators said WE Day allowed students to see themselves as part of their larger community.
Other domestic programs include WE Schools, which aims to help students understand social issues and provides them with the resources to take local and global action. In 2016, 3.4 million students at 12,300 schools and groups across North America and the UK were part of WE Schools. Together, 6,840 organizations were supported, 2.2 million pounds of food were collected, and $17.1m was raised for local and global causes. Based on the 2016 survey of WE Schools educators, 91% reported that their students felt a greater connection to their local community, while 83% report that WE Schools has helped to create a welcoming and respectful environment in their school or community.
International programming made up 44% of total program spending and was used to support the WE Villages program. This program uses an international development model to empower rural or marginalized villages in 8 countries: Haiti, Nicaragua, Ecuador, Sierra Leone, Kenya, Tanzania, India, and rural China. This development model depends on five pillars of impact: water, education, opportunity, food, and health. WE Charity’s international programs build schools and water wells, and provide medical treatment and sources of income to its adopted villages. In Haiti, income opportunity programs have improved the standard of living of 1,000 people. Its projects are designed to address the root cause of poverty by removing barriers to youth success, educating and empowering youth, and transforming youth and communities.
In 2016, more than 2,600 people in Ecuador gained access to clean water. By the end of 2016, Baraka Maternity Ward and Kishon Health Centre in Kenya had served more than 75,000 patients combined. In 2015, Baraka Maternity Ward was named the best maternity wing in Narok Country by the Narok Country District Quality Assurance Team.
WE Charity is currently building a WE Learning Centre in Toronto, which is set to open in fall 2017. It will be an international hub for service-learning and youth engagement, and the site of WE Charity’s new headquarters. Since F2015, the charity has invested $24.5m in its construction.
WE Charity is a Major 100 charity, with donations of $54.3m in 2016. Its administrative costs were 7% of revenues and its fundraising costs were 2% of donations. For every $1 donated to the charity, 91 cents are put towards its programs, falling within Charity Intelligence’s reasonable range for overhead spending. WE Charity’s funding reserves are ($4.2m). This is due to $7.1m in outstanding bank loans and a mortgage payable of $2.5m associated with the construction of the new WE Learning Centre.
Updated on June 30, 2017 by Juliana Badovinac.
Financial RatiosFiscal year ending December
|Administrative costs as % of revenues||6.5%||6.7%||5.8%|
|Fundraising costs as % of donations||2.1%||2.0%||1.9%|
|Program cost coverage (%)||(9.4%)||(15.7%)||9.0%|
Summary Financial StatementsAll figures in $000s
|Goods in kind||1,645||2,465||3,794|
|Program costs - International||19,738||15,605||17,443|
|Program costs - Canada||25,106||21,291||20,125|
|Cash flow from operations||8,192||4,882||2,168|