Toronto, ON M5A 1S9
Executive Director: Scott Baker
Board Chair: Michelle Douglas
Charitable Reg. #: 88657 8095 RR0001
Grade: B+The grade is based on the charity's public reporting of the work it does and the results it achieves.
Need for Funding
Cents to The Cause
Full-time staff #364
Avg. Compensation $34,936
Top 10 Staff Salary Range
|$300k - $350k||0|
|$250k - $300k||0|
|$200k - $250k||0|
|$160k - $200k||0|
|$120k - $160k||2|
|$80k - $120k||8|
|$40k - $80k||0|
About WE Charity:
WE Charity, formerly known as Free the Children, was founded in 1995 by brothers Craig and Marc Kielburger. It aims to empower change to create sustainable impact. WE Charity has domestic programs, which include WE Schools and WE Day, and an international WE Villages program. WE Schools is a year-long program that helps students understand social issues and provides them with tools so that they can give back to the community, and WE Day is an event with well-known speakers, including celebrities, to motivate students to take action. WE Villages aims to create sustainable community development in areas with prevalent child labour, child exploitation, and gender inequality. ME to WE is an affiliated social enterprise that donated $1.5m to WE Charity in 2017 and $1.1m in 2016.
In 2017, domestic programs were 63% of program costs (up from 58% in 2015), and included WE Day and We Schools programs in Canada, USA, Trinidad and Tobago, and the UK. WE Charity reports in its 2017 annual report that it engages over 3.8 million youth in 16,000 schools and groups in North America and the UK. Students track their community involvement through WE Schools or on the WE Day app; then, the charity extends WE Day tickets to selected students. In the 2017-2018 school year, the charity hosted 19 WE Days, one of which was its first WE Day in partnership with the United Nations and three UN agencies. During that period, 233,532 youth from 11,802 schools attended and 26,534 speakers hosted the WE Day events.
International programs made up 37% of program costs in 2017. In Kenya in May 2017, WE Charity reports the first surgery performed at the Baraka Hospital’s new surgical wing. WE Charity’s international program, known as WE Villages, focuses on education, water, health, food, and opportunity. The charity’s audited financial statements state that in 2017, $9.7m was provided to non-profit organizations outside of Canada to help run WE Villages. WE Villages runs in Nicaragua, Ecuador, Haiti, rural China, Kenya, Sierra Leone, India, Tanzania, and as of 2017, also Ethiopia. The charity builds schools and provides school supplies, training for teachers, and extracurricular school activities in its education program. Its water program provides communities with clean water, sanitation facilities for washing, infrastructure for food production, and hygiene workshops. The health program works with community partners to improve health care access, provide training to doctors, and educate communities on disease prevention. WE Charity works with Nutrien in its food program to help communities implement agriculture and food security programs; the charity reports in its 2017 annual report that it is teaching new agricultural techniques to over 100 farmers in China. The opportunity program provides training and support to improve women’s income-generating skills; in Ecuador, women took out 13 loans, at a total value of $8,500 USD, for their group projects.
WE Charity opened its WE Global Learning Center in September 2017 – an international hub for service-learning and youth engagement, and the site of WE Charity’s new headquarters. Since F2015, the charity has invested $24.6m in the property.
Results and Impact: During the 2016-2017 school year, youth in WE Schools supported 7,221 organizations, collected 2,555,483 pounds of food, raised $24.2m, and volunteered for 8,837,826 hours. A survey on Canadian and American teachers in the program showed that 92% of teachers report that their students feel a stronger connection to their local community and 89% report that their students are more likely to stand up for others who are discriminated against. In its international programs, the charity reports that the borehole it constructed in Kenya will annually save community members 9,000 hours previously spent collecting water.
WE Charity is a Major 100 charity, with Canadian donations of $31.4m in 2017. There was no allocation of revenues between Canadian and international donations in the financial statements, so the charity’s CRA T3010 filings were best interpreted to reflect this split. Its administrative costs were 6% of revenues and its fundraising costs were 8% of donations. For every dollar donated to the charity, 86 cents go to the cause, falling within Charity Intelligence’s reasonable range for overhead spending. WE Charity’s funding reserves are ($3.0m) due to interest-bearing debts of $12.9m exceeding the value of its liquid assets.
This charity report is an update that has been sent to WE Charity. Changes and edits may be forthcoming.
Updated on August 22, 2018 by Joeyanne Cheung.
Financial RatiosFiscal year ending December
|Administrative costs as % of revenues||6.2%||7.4%||7.1%|
|Fundraising costs as % of donations||7.7%||5.8%||3.4%|
|Program cost coverage (%)||(5.7%)||(9.5%)||(15.7%)|
Summary Financial StatementsAll figures in $000s
|Goods in kind||4,829||1,645||2,465|
|Program costs - International||19,576||19,431||15,605|
|Program costs - Canada||33,997||24,799||21,291|
|Cash flow from operations||5,556||2,354||2,889|