TD Bank Tower, 66 Wellington St. W
Toronto, ON M5K 1K2
Board Chair: Blake Goldring
Vice Board Chair: Paul Hindo

Charitable Reg. #:83851 6094 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 1/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 77 cents are available for programs.

My anchor


About Canada Company:

Canada Company is a 1-star charity. It is financially transparent and has Low demonstrated impact. It has a below average results reporting grade and its overhead spending is within Ci’s reasonable range. Canada Company has $4.4m in reserve funds, which can cover over five years of program costs.

Founded in 2006, Canada Company supports Canadian Armed Forces (CAF) members and their families. Based in Toronto, Canada Company operates nationally to educate on military matters, provide post-secondary education to children of fallen soldiers and support military families.

Canada Company runs programs in three main areas: Raising Awareness, Championing Education and Prioritizing Wellbeing. The charity does not disclose how much it spends on each program.

Raising Awareness

Canada Company aims to honour the legacy of CAF members and encourage public appreciation of the military. Its LAV III Monument Program has turned 33 demilitarised light armoured vehicles (LAVs) into monuments in various cities across Canada. These honour 40,000 CAF members who served in Afghanistan and the 162 who lost their lives, four of which were civilians. Canada Company also held its exchange event between military and business leaders in F2022. 215 people from both parties attended to discuss issues of common interest.

Championing Education

Canada Company awards scholarships to the children of fallen CAF members to support their post-secondary education. Since the program’s start in 2007, Canada Company has awarded $774,000 in scholarships to 77 students from 45 military families. The charity's Je Me Souviens program develops educational materials about the participation of Quebecois soldiers in the world wars. The program has reached over 11,000 students and teachers in 67 schools. Canada Company also runs the A Day In The Life Of… program which allows civilian leaders to experience roles in the military. About 80 people take part in this program each year.

Prioritizing wellbeing

The charity’s wellbeing programs help CAF members and their families deal with their unique situations. The Junior Canadian Rangers Support program provides financial aid to children of CAF members to pursue post-secondary education and other learning opportunities. In F2022, the charity awarded 34 bursaries through the program. Canada Company runs camps for children of CAF members. In F2022, 37 children attended day camps. Canada Company also runs grief reconciliation, military appreciation and support programs.

My anchor

Results and Impact

Charity Intelligence did not find any quantified outcomes on Canada Company’s website. This may not be a complete representation of Canada Company’s results and impact.

Charity Intelligence has rated Canada Company as having Low impact based on demonstrated impact per dollar.

Impact Rating: Low

My anchor


Canada Company received donations of $618k in F2022. Administrative costs are 7% of total revenues and fundraising costs are 17% of donations. This means that for every dollar donated to the charity, 77 cents are available for programs. This is within Ci’s reasonable range for overhead spending.

Canada Company has funding reserves of $4.4m. This includes $3.5m in scholarship funds held by the Toronto Community Foundation that is not reported on the charity’s balance sheet. Including the scholarship fund, Canada Company’s funding reserves can cover annual program and grant costs for five years and four months.

Ci has sent this profile update to Canada Company for review. Changes and edits may be forthcoming.

Updated on June 14, 2023 by Victoria Allder.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 6.7%9.8%7.1%
Fundraising costs as % of donations 16.6%13.5%11.0%
Total overhead spending 23.3%23.3%18.1%
Program cost coverage (%) 532.5%759.8%708.4%

Summary Financial Statements

All figures in $s
Donations 618,459640,030714,717
Government funding 045,37460,808
Investment income 01,0670
Other income 184,08684,06393,079
Total revenues 802,545770,534868,604
Program costs 629,694616,213487,873
Grants 199,08684,563197,172
Administrative costs 53,92075,46361,428
Fundraising costs 102,61886,52778,748
Total spending 985,318862,766825,221
Cash flow from operations (182,773)(92,232)43,383
Capital spending 000
Funding reserves 4,412,8745,324,4174,852,694

Note: Ci included management fees, office and general expenses, and professional fees in the charity's administrative costs. Ci included marketing expenses in the charity's fundraising costs. Ci included the Canada Company Scholarship Fund, held by the Toronto Community Foundation and not reported on the charity's balance sheet, as restricted funds within Canada Company's funding reserves. Ci backed out withdrawals from the scholarship fund from donations and included it in other revenues.

Salary Information

Full-time staff: 2

Avg. compensation: $125,988

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2022

My anchor

Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 416-869-8458


Charity Intelligence researches Canadian charities for donors to be informed and give intelligently. Our website posts free reports on more than 800 Canadian charities, as well as in-depth primers on philanthropic sectors like Canada’s environment, cancer, and homelessness. Today over 500,000 Canadians use our website as a go-to source for information on Canadian charities reading over 1.6 million charity reports. Through rigorous and independent research, Charity Intelligence aims to assist Canada’s dynamic charitable sector in being more transparent, accountable and focused on results.


Be Informed. Give Intelligently. Have Impact


Charitable Registration Number: 80340 7956 RR0001