Canada Company is a 1-star charity. It is financially transparent and has Low demonstrated impact. It has a below average results reporting grade and its overhead spending is within Ci’s reasonable range. Canada Company has $4.4m in reserve funds, which can cover over five years of program costs.

Founded in 2006, Canada Company supports Canadian Armed Forces (CAF) members and their families. Based in Toronto, Canada Company operates nationally to educate on military matters, provide post-secondary education to children of fallen soldiers and support military families.

Canada Company runs programs in three main areas: Raising Awareness, Championing Education and Prioritizing Wellbeing. The charity does not disclose how much it spends on each program.

Raising Awareness

Canada Company aims to honour the legacy of CAF members and encourage public appreciation of the military. Its LAV III Monument Program has turned 33 demilitarised light armoured vehicles (LAVs) into monuments in various cities across Canada. These honour 40,000 CAF members who served in Afghanistan and the 162 who lost their lives, four of which were civilians. Canada Company also held its exchange event between military and business leaders in F2022. 215 people from both parties attended to discuss issues of common interest.

Championing Education

Canada Company awards scholarships to the children of fallen CAF members to support their post-secondary education. Since the program’s start in 2007, Canada Company has awarded $774,000 in scholarships to 77 students from 45 military families. The charity's Je Me Souviens program develops educational materials about the participation of Quebecois soldiers in the world wars. The program has reached over 11,000 students and teachers in 67 schools. Canada Company also runs the A Day In The Life Of… program which allows civilian leaders to experience roles in the military. About 80 people take part in this program each year.

Prioritizing wellbeing

The charity’s wellbeing programs help CAF members and their families deal with their unique situations. The Junior Canadian Rangers Support program provides financial aid to children of CAF members to pursue post-secondary education and other learning opportunities. In F2022, the charity awarded 34 bursaries through the program. Canada Company runs camps for children of CAF members. In F2022, 37 children attended day camps. Canada Company also runs grief reconciliation, military appreciation and support programs.

Canada Company received donations of $618k in F2022. Administrative costs are 7% of total revenues and fundraising costs are 17% of donations. This means that for every dollar donated to the charity, 77 cents are available for programs. This is within Ci’s reasonable range for overhead spending.

Canada Company has funding reserves of $4.4m. This includes $3.5m in scholarship funds held by the Toronto Community Foundation that is not reported on the charity’s balance sheet. Including the scholarship fund, Canada Company’s funding reserves can cover annual program and grant costs for five years and four months.

Ci has sent this profile update to Canada Company for review. Changes and edits may be forthcoming.

Updated on June 14, 2023 by Victoria Allder.