Crossroads Christian Communications

1295 North Service Rd.
Burlington, ON L7R 4M2
CEO: Lorna Dueck
Board Chair: Stevan Novoselac

Charitable Reg. #:10699 3926 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

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FINANCIAL TRANSPARENCY

Audited financial statements available only upon request.

B-

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

n/r

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

87%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 87 cents are available for programs.



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Programs

About Crossroads Christian Communications:

Founded in 1972, Crossroads Christian Communications (Crossroads) states that it is Canada’s leader in providing faith-based media content for viewers of all ages. Its mission is to use inspired media to help people across Canada become followers of Jesus Christ. Crossroads Christian Communications has three main programs: Media, 24/7 Prayer and Discipleship, and Global Care. Crossroads’ main office is in Burlington, Ontario.

Media programs represented 78% of program spending in F2019. Crossroads’ main television program is 100 Huntley Street, which it states is the longest-running daily Christian talk show in Canada. Crossroads currently runs 11 television programs in total, including Context Beyond the Headlines, See Hear Love, A Better Us, and First Peoples Voices. In F2019, Crossroads Christian Communications also launched Castle, a new digital streaming platform with over 1,800 family-friendly religious titles.

Prayer and Discipleship programs were 16% of program spending in F2019. Crossroads offers spiritual support at any time of day through its 24/7 Prayer Lines. Since 1977, the charity reports that it has answered 12 million prayer calls. In F2019, Crossroads switched to a new phone system and received 50,880 prayer calls, a 76% increase from previous years. Crossroads has a team of over 100 volunteers to respond to calls and online prayer requests.

Global Care represented the remaining 6% of spending. Through the program, Crossroads responds to humanitarian crises around the world and offers support to Indigenous groups in Canada. In F2019, Crossroads provided clean water to 12,500 people in Uganda and Haiti and served a total of 164,000 meals. In Canada, the charity worked with 129 Indigenous communities and awarded 4 Indigenous scholarships during the year.

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Results and Impact

Crossroads Christian Communications states that through its prayer programs, 2,235 people began new relationships with Jesus in F2019. It also reports that 3,200 people began formal discipleship in Christianity.

While Ci highlights these key results, they may not be a complete representation of Crossroads Christian Communications’ results and impact.

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Finances

Crossroads Christian Communications is a Large charity with donations of $13.3m in F2019. Administrative costs are 5% of revenues and fundraising costs are 9% of donations. This results in total overhead spending of 13%. For every dollar donated to the charity, 87 cents go toward its programs. This falls within Ci’s reasonable range for overhead spending.

Crossroads Christian Communications has $2.1m in total funding reserves, of which $50k is donor-endowed. Excluding donor-endowed funds, Crossroads can cover 16% or two months of annual program costs.

In F2018, Crossroads sold its Burlington, Ontario property for $18.4m (net of sales fees). The charity’s capital spending is shown as negative in F2018 since proceeds on the property sale exceeded its capital asset purchases of $321k.

This charity report is an update that has been sent to Crossroads Christian Communications for review. Changes and edits may be forthcoming.

Updated June 29, 2020 by Eric Zhao.

Financial Review


Financial Ratios

Fiscal year ending August
201920182017
Administrative costs as % of revenues 4.8%7.2%10.2%
Fundraising costs as % of donations 8.5%9.4%7.4%
Total overhead spending 13.3%16.6%17.6%
Program cost coverage (%) 16.4%51.0%(55.5%)

Summary Financial Statements

All figures in $000s
201920182017
Donations 13,33413,19413,044
Business activities (net) 1,8932,3801,901
Total revenues 15,22715,57314,945
Program costs 12,48411,83510,380
Grants 160416508
Administrative costs 7311,1191,518
Fundraising costs 1,1281,237965
Total spending 14,50314,60713,371
Cash flow from operations 7249671,574
Capital spending 3,896(18,099)182
Funding reserves 2,1206,295(5,986)

Note: Ci reported grants to qualified donees from the charity’s T3010 filings and backed the amounts out of program costs. Ci removed amortization of capital and intangible assets from program costs.

Salary Information

Full-time staff: 93

Avg. Compensation: $67,998

Top 10 staff salary range:

$350k +
0
$300k - $350k
0
$250k - $300k
0
$200k - $250k
0
$160k - $200k
1
$120k - $160k
0
$80k - $120k
9
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2019

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Comments & Contact

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Charity Contact

Website: www.crossroads.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 905-335-7100

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