Crossroads Christian Communications is a 4-star charity. It has overhead spending within Ci's reasonable range and a below-average results reporting grade. Crossroads Christian Communications has $3.2m in reserve funds, which can cover program costs for 4 months. The charity is financially transparent.

Founded in 1972, Crossroads Christian Communications (Crossroads) broadcasts faith and values media for audiences of all ages. It was founded by Rev. David Mainse, a Canadian evangelical Christian leader. Crossroads Christian Communications aims to convey the story of Jesus Christ through inspiring media and is accessible by anyone at any time. The charity reports 66.5 million gospel interactions worldwide and 304 million impressions through broadcast promotions in F2022. Its three programs focus on Media, Prayer and Cares.

Media – 68% of program spending

Crossroads Christian Communications creates Christian media for all ages. These include television programs, news reports, podcasts and streaming services. Its main program, 100 Huntley Street, started in 1977. In F2022, it had 19.5 million YouTube views, which Crossroads reports is a 13% year-over-year growth. Its Context Beyond the Headlines news program had 2,300 new YouTube subscribers in F2022. The Hey Meisha! program for kids aired 16 new episodes and produced six original worship songs. The charity adds that 300 kids joined a live praise party in Atlantic Canada. Castle, a faith-based, kid-safe streaming service, had over 21,000 subscribers in F2022. Crossroads reports broadcasting to over 7 million annual subscribers in Canada. It adds that it had 8,800 engagements with digital pastors across all platforms since 2018.

24/7 Prayer - 19% of program spending

Crossroads Christian Communications runs a 24/7 Prayer Line. It reports over 1,200 prayer interactions daily. These include calls, emails, mail and online chats. This summed to 442,000 prayer interactions in F2022. The charity’s Walk of Faith program connects young Christians with mentors to guide them in their spiritual journey. Crossroads reports that 8,830 people take part in the program, along with 162 mentors.

Cares – 13% of program spending

Crossroads Christian Communications Cares programs include First Peoples Voices and Crossroads Cares. The First Peoples Voices program supports the healing of Indigenous communities in Canada. In F2022, Crossroads sent 1,400 packages of seeds to 70 families in Birch Narrows, SK, for community gardens. It also delivered 60,000lb of items to indigenous communities for Christmas. Crossroads Cares is a humanitarian relief and development organization. In F2022, the charity helped 95,300 Ukrainian refugees. It also dug or refurbished wells in 22 communities in Uganda. Its new women’s empowerment program trained 92 women in business skills.

Crossroads received total donations of $9.2m in F2022. Administrative costs are 21% of revenues (less investment income), and fundraising costs are 2% of donations. This results in total overhead spending of 22%. For every dollar donated, 78 cents are available for programs, which is within Ci’s reasonable range for overhead spending.

Ci used the charity’s T3010 filing with the CRA to report administrative and fundraising expenses.

Crossroads has $3.2m in total funding reserves, once $99k of debt is accounted for. Crossroads could cover four months of its annual program costs with its reserves.

This charity report is an update that has been sent to Crossroads Christian Communications for review. Changes and edits may be forthcoming.

Updated June 7, 2023 by Victoria Allder