Crossroads Christian Communications

About Crossroads Christian Communications:

Founded in 1972, Crossroads Christian Communications (Crossroads) is Canada’s leader in providing faith and values media content for people of all ages. As a producer of faith-based media content, its mission is to “convey the unchanging message of God’s love to people around the world”. Crossroads’ main television program is 100 Huntley Street, which it reports to be the longest-running daily Christian television program in Canada. The charity has three key programs: media, relief and development, and 24/7 prayer. Crossroads’ office is in Burlington, Ontario.

Crossroads’ main program is its media production. It currently runs 9 media shows on television which include Context with Lorna Dueck, See Hear Love, A Better Us and Outside the Box. These shows range from daily showings, such as 100 Huntley Street, to weekly showings. The majority of the broadcasts can be seen on Yes TV.

Crossroads responds to humanitarian crises through its relief and development program. It reports that it provides food and water, rescue and care, and health and education to the most vulnerable people in need. It notes that more than 780 million people do not have access to food and clean water and more than 870 million people worldwide experience extreme hunger or malnourishment due to lack of resources. Since 1982, Crossroads has partnered with more than 60 on-site, local organizations to provide over $36 million in aid and emergency relief around the globe. Its current projects are in Haiti, Kenya, Uganda, Israel, Cambodia, Ukraine and Canada.

Crossroads interacts with its media viewers by praying for their needs via its Prayer Centre. With support from volunteers, viewers can receive 24/7 spiritual support via telephone Prayer Lines and submit Prayer Requests online. The Prayer Centre offers extended assistance and helpful materials to assist those with their spiritual growth. The program provides over 25,000 hours of prayer service every year.

Financial Review:

Crossroads Christian Communications is a Large charity with donations of $13.0m in F2017. Administrative costs are 10% of revenues and fundraising costs are 7% of donations. For every dollar donated to the charity, $0.82 goes towards its program, which falls within Ci’s reasonable range for overhead spending. Crossroads has negative funding reserves of $6.0m due to the charity owing $6.9m in mortgage payments in F2017. In F2017, Crossroads entered an agreement to sell its Burlington property for $19.0m, earning the charity an expected gain on sale of $7.7m. These proceeds were then used to pay off the remaining balance of its mortgage in F2018.

This charity report is an update that has been sent to Crossroads Christian Communications for review. Changes and edits may be forthcoming.

Updated July 27, 2018 by Derek Houlberg.