50 Merton Street
Toronto, ON M4S 1A3
CEO: Jill Zelmanovits
Board Chair: Pamela Rice

Charitable Reg. #:11893 8554 RR0027


Ci's Star Rating is calculated based on the following independent metrics:

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Most recent Audited financial statements available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 49 cents are available for programs.

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About Girl Guides of Canada:

Founded in 1912, Girl Guides of Canada (GGC) offers after school and weekend programs where girls are challenged to make new friends, have fun, and inspire change in the world. GGC runs outdoor activities and programming relating to arts, science, and awareness of global issues. Girl Guides of Canada is one of 145 members of the World Association of Girl Guides and Girl Scouts. In Canada, GGC works with nine provincial Girl Guide councils and multiple smaller, community Girl Guide units.

Girl Guides of Canada runs Guiding programs for girls aged 5 to 17. Members are assigned to a unit depending on age and location, meeting weekly for one to two hours. Units decide on which activities to do but GGC provides suggestions including: planting trees, resume building, learning about bike safety, and camping. Members earn badges through developing specific skills, with 976,954 awarded across Canada in F2017. GGC also runs a Lones program for girls who cannot attend regular group meetings.

One of the major fundraising initiatives undertaken by Girl Guides is the sale of cookies. In F2017, Girl Guides of Canada sold 6.5 million boxes, an increase of 6% since F2016. From the proceeds of every box sold, 38% is used by the provincial councils for camps, events, workshops, travel, and membership fee subsidies, 18% to the community units for craft supplies and trips, and 8% to the national organization. The remining 36% is used to cover the cost of the cookies.

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Girl Guides of Canada is a medium-sized charity with donations of $3.8m in F2017. The charity collected $5.8m in membership fees, representing 44% of total revenues. Administrative costs are 20% of revenues and fundraising costs are 31% of donations. For every $1 donated, 49 cents go to the cause, falling outside of Ci's reasonable range for overhead spending.

GGC has $25.9m in funding reserves, of which $1.6m is donor-endowed. Excluding donor-endowed funds, the charity could operate its programs for 3.4 years using funding reserves. This does not indicate a need for funding.

This charity report is an update that has been sent to Girl Guides of Canada for review. Changes and edits may be forthcoming.

Updated on August 8, 2018 by Madison Kerr.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 19.8%23.8%15.2%
Fundraising costs as % of donations 31.1%19.2%16.0%
Program cost coverage (%) 343.8%267.5%268.2%

Summary Financial Statements

All figures in $000s
Donations 3,8326,8794,286
Fees for service 5,7805,6884,839
Business activities (net) 849744889
Investment income 1,566942737
Other income 983383516
Total revenues 13,00914,63611,267
Program costs 7,1378,3038,123
Administrative costs 2,2663,2601,598
Fundraising costs 1,1911,322683
Cash flow from operations 2,4151,750862
Funding reserves 25,83523,48722,999

Note: Ci has adjusted proceeds from disposal of assets affecting revenues by ($698k) in F2017, ($9k) in F2016, and ($538k) in F2015. Amortization has been removed from programming, administrative, and fundraising costs pro-rata. Administrative expenses for F2015 have been adjusted according to the charity’s T3010.

Salary Information

Full-time staff: 59

Avg. Compensation: $85,373

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2016

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Comments & Contact

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Charity Contact

Website: www.girlguides.ca
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