Canadian Red Cross

400 Cooper Street, Suite 8000
Ottawa, ON K2P 2H8
CEO: Conrad Sauvé
Board Chair: Gavin Giles

Charitable Reg. #:11921 9814 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/4]

✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

A-

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

n/r

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

88%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 88 cents are available for programs.



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Programs

About Canadian Red Cross:

Founded in 1896, Canadian Red Cross (CRC) works to “improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.” CRC’s Canadian programs include Disaster Management, Community Health and Wellness, and Prevention and Safety. CRC also runs development programs and delivers emergency relief internationally.

Canadian Red Cross’ Canadian Disaster Management program made up 54% of total program spending in F2018. The charity reports that on average, it responds to a disaster every 3 hours and assists 363 Canadians daily. In F2018, CRC responded to over 2,977 disasters and helped 132,472 Canadians. It also delivered disaster preparedness training to 8,019 people.

Community Health and Wellness programs made up 20% of Canadian Red Cross’ total program spending in F2018. CRC reports that it provided 936,067 home support hours for 1,992 seniors and recovering patients. It also delivered 283,356 meals to 2,789 people in F2018. CRC reports that it assisted 12,505 people with transportation and 158,581 people with health equipment (walkers, wheelchairs, crutches, etc.) loans in F2018.

In F2018, Canadian Red Cross’ Prevention and Safety program made up 7% of total program spending. Activities in this program include first aid lessons and swimming and water safety courses. The charity reports that it taught more than 556,695 Canadians first aid and trained more than 18,406 swimming instructors and 1,114 lifeguards.

International operations made up 20% of Canadian Red Cross’ total program spending in F2018. CRC reported that it deployed 167 experts to 37 countries in F2018. It also set up 2 field clinics in Bangladesh and Somaliland which performed over 8,850 medical consultations. The charity says that it reached more than 3 million people globally in F2018.

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Results and Impact

Canadian Red Cross reports that it evacuated 2,500 people in flood-prone Northern Ontario First Nations communities in F2018. In Mozambique, the charity provided basic sanitation facilities for 20,000 people and provided clean water for 15,000 people per day.

While Ci highlights these key results, they may not be a complete representation of Canadian Red Cross’ results and impact.

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Finances

Canadian Red Cross is one of Canada’s Major 100 charities. It received total donations and special events revenues of $382.2m (this includes government funding as it is not broken out on the audited financial statements) in F2019. Administrative costs are 2% of revenues (excluding investment income) and fundraising costs are 10% of donations. For every dollar donated, 89 cents go to the cause. This is within Ci’s reasonable range for overhead spending. Because Ci could not adjust for government funding in F2019, the fundraising cost ratio is likely understated. Funding reserves of $283.9m can cover 10 months of annual program costs.

­­ CRC paid external fundraisers $5.8m in F2018 to raise $15.8m for a cost of 37 cents per dollar raised.

This charity report is an update that has been sent to Canadian Red Cross for review. Changes and edits may be forthcoming.

Updated on July 18, 2019 by Lauren Chin.

Financial Review


Financial Ratios

Fiscal year ending March
201920182017
Administrative costs as % of revenues 2.0%1.6%1.3%
Fundraising costs as % of donations 9.7%22.4%14.2%
Program cost coverage (%) 87.1%77.3%63.0%

Summary Financial Statements

All figures in $000s
201920182017
Donations 368,058138,261214,092
Government funding 0299,467267,725
Lotteries (net) 169127315
Special events 14,23218,23016,894
Investment income 2,5312,2444,001
Other income 05,1808,606
Total revenues 384,990463,509511,633
Program costs - International 72,07480,86065,050
Program costs - Canada 254,044329,141399,903
Administrative costs 7,7037,2846,700
Fundraising costs 36,95235,01732,776
Other costs 25999207
Total spending 371,032452,401504,636
Cash flow from operations 13,95811,1086,997
Capital spending 7837,699(9,839)
Funding reserves 283,932316,928292,758

Note: Ci used CRC’s T3010 filings to access government funding and international donations, which are not broken out in the audited financial statements. International donations of $5.2m in F2018 and $8.6m in F2017 are included in other income. Ci reports net lotteries, reducing revenues and expenses by $790k in F2019, $825k in F2018, and $892k in F2017.

Salary Information

Full-time staff: 1,401

Avg. Compensation $77,516

Top 10 staff salary range

$350k +
0
$300k - $350k
1
$250k - $300k
2
$200k - $250k
2
$160k - $200k
5
$120k - $160k
0
$80k - $120k
0
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2018

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Comments & Contact

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Charity Contact

Website: www.redcross.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 1-800-418-1111

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