Canadian Red Cross

400 Cooper Street, Suite 8000
Ottawa, ON K2P 2H8
CEO: Conrad Sauvé
Board Chair: Miranda Hubbs

Charitable Reg. #:11921 9814 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 2/5]

✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

B+

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

Low

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

83%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 83 cents are available for programs.



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OVERVIEW

About Canadian Red Cross:

Canadian Red Cross is a two-star charity. It has an above-average results reporting grade, reasonable overhead spending, and is financially transparent. However, the charity has low demonstrated impact.  

Founded in 1896, Canadian Red Cross (CRC) works to improve the lives of vulnerable people around the world. CRC is one of the 192 groups included in the International Federation of Red Cross and Red Crescent Societies (IFRC). In F2022, CRC’s main emergency priorities were the fires and floods in Western Canada and the covid-19 pandemic. The charity provided emergency support as needed to Afghanistan, Nepal, Vietnam, and many African countries. 

The most recent audited financial statements and Annual Report available for Canadian Red Cross were from F2022 which ended in March 2022. Right around that time, Russia invaded Ukraine. Based on the information on CRC’s website, it has increased emergency relief efforts in Ukraine for F2023, but that had not happened by the end of F2022. To learn more about CRC’s work in Ukraine read Ci's Special report on Ukraine: How to help. 

Canadian Red Cross has three main programs: Canadian Emergency Management, Health, and International Emergency Management. The charity states that its programs are connected since emergencies can also be health issues such as with covid-19.  

In F2022, 65% of total program spending ($371.9m) went towards the Canadian Emergency Management program. This program provides shelter, food, clothing, and supplies to people harmed by disasters within Canada. CRC responded to a personal disaster every three hours and assisted an average of 126 people per day. In F2022, the charity responded to over 100 emergencies in Canada, including seven large fire and flood events. To help with covid-19, Canadian Red Cross gave out over one million rapid tests and over two million masks. 

In F2022, 18% of program spending ($101.5m) went to the Health program. Within this program, CRC works in Canada (76% of health spending) and internationally (24% of health spending). However, the charity only discusses its work in Canada in its Annual Report, and it is unclear what its health program is doing globally. During F2022, the charity provided 275,030 pieces of health equipment to Canadians in need. It also ran an Indigenous Peoples Help Desk which responded to over 8,500 requests. To help with covid-19, Canadian Red Cross administered over 121,000 vaccines in F2022. This includes 14,750 vaccines to remote and Indigenous communities. In F2022, CRC expanded its Friendly Calls program to reach more people who were socially isolated due to the pandemic. The charity made 63,881 friendly calls in F2022 versus 52,052 calls in F2021. 

In F2022, 17% of program spending ($95.7m) went to the Internationally Emergency Management program. This program assists other countries after disaster events. In F2022, Canadian Red Cross worked on 40 projects and assisted a total of 82 countries. It also distributed over 700,000 Personal Protective Equipment (PPE) kits globally to help slow the spread of covid-19.

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Results and Impact

In F2022, Canadian Red Cross provided $26.6m in emergency cash assistance to 13,750 households after disaster events. This included $18.5m for floods and $5.5m for wildfires. In F2022, CRC delivered 261,909 meals to people unable to make their own food. It also provided 62,136 rides to people without access to other forms of transportation. 

While Ci highlights these key results, they may not be a complete representation of Canadian Red Cross’ results and impact. 

Charity Intelligence has given CRC a Low Impact rating based on demonstrated impact per dollar spent.

Impact Rating: Low

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Finances

Canadian Red Cross is a Major 100 charity, one of Canada’s largest charities in terms of donations. In F2022, it received $246.3m in Canadian donations and special events revenue. It also received $512.7m in government funding (64% of total revenue). 

Canadian Red Cross had multiple differences between its audited financial statements and its CRA T3010 filing. On the charity’s financial statements, it reports total revenues of $668.7m. However, the T3010 shows total revenues of $837.1m. Additionally, the financial statements do not show the goods in kind used during programming. The T3010 does show goods in kind but reports it as $10.3m in Schedule 2 and $8.7m in Schedule 6. Ci was unable to tell if goods in kind were included in the total revenues and expenses in the financial statements and thus could not separate them out. 

Administrative costs are 2% of total revenue excluding investment income. Fundraising costs are 15% of Canadian donations. This results in total overhead spending of 17%. For every dollar donated to the charity, 83 cents go to the cause. This is within Ci’s reasonable range for overhead spending.  

Canadian Red Cross has $310.2m in funding reserves, of which $2.3m is donor endowed. Excluding donor-endowed funds, the charity’s funding reserves can cover annual program costs for around six months. 

In F2022, Canadian Red Cross paid external fundraisers $5.4m to collect $17.4m in donations, meaning it costs CRC $0.31 to raise $1 using external fundraisers. 

This charity report is an update that has been sent to Canadian Red Cross for review. Changes and edits may be forthcoming.  

Updated on July 14, 2023 by Clive Stevens.

Financial Review


Financial Ratios

Fiscal year ending March
202220212020
Administrative costs as % of revenues 2.4%2.6%4.3%
Fundraising costs as % of donations 14.8%29.3%23.8%
Total overhead spending 17.3%31.9%28.1%
Program cost coverage (%) 54.7%45.0%91.6%

Summary Financial Statements

All figures in $000s
202220212020
Donations 233,358106,681149,208
International donations 24,6393,2304,107
Government funding 512,741402,953163,478
Lotteries (net) 0169104
Special events 12,90712,94715,219
Investment income (384)12,816(3,009)
Other income 16,94467421
Total revenues 800,205538,863329,528
Program costs - International 118,78670,96653,130
Program costs - Canada 443,848402,949231,127
Administrative costs 19,34313,64414,354
Fundraising costs 36,55035,08439,134
Other costs 27,03611,03186
Total spending 645,563533,674337,832
Cash flow from operations 154,6425,189(8,304)
Capital spending 36,4846,69610,107
Funding reserves 310,207215,512261,949

Note: Canadian Red Cross uses deferred accounting. To report on a consistent basis, Ci adjusted donations by changes in deferred revenue from non-government sources. This affected revenues by $114.9m in F2022, ($18.1m) in F2021, and ($24.4m) in F2020. Ci used CRC’s T3010 filings for its government funding and international donations. This important information is not disclosed in CRC's audited financial statements. Ci reports net lotteries, reducing revenues and expenses by $nil in F2022, $640k in F2021, and $748k in F2020. Ci does not report gain on sale of capital assets as revenue, decreasing revenue by $16.9m in F2022, $67k in F2021, and $421k in F2020. Ci added investment income to the revenues, as it was reported below the line in the financial statements. Investment income affected revenues by ($960k) in F2022, $13.3m in F2021, and ($2.9m) in F2020. Ci also added the investment expenses provided in the schedule to the revenues, affecting it by $576k for F2022, ($503k) in F2021, and ($86k) in F2020. Ci backed out amortization from program costs, administrative costs, and fundraising costs on a pro-rata basis. Ci includes direct contributions to endowments in donations, affecting revenue by $nil in F2022, $500k in F2021, and $34k in F2020.

Salary Information

Full-time staff: 1,360

Avg. compensation: $87,777

Top 10 staff salary range:

$350k +
1
$300k - $350k
1
$250k - $300k
1
$200k - $250k
6
$160k - $200k
1
$120k - $160k
0
$80k - $120k
0
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2022

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Comments & Contact

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Charity Contact

Website: www.redcross.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 613-740-1900

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Charitable Registration Number: 80340 7956 RR0001