2180 Yonge Street
Toronto, ON M4P 2V8
President: Scott Fraser
Board Chair: John Furlong

Charitable Reg. #:13792 9451 RR0002


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 88 cents are available for programs.

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About Canadian Tire Jumpstart:

Founded in 2005, Canadian Tire Jumpstart (Jumpstart) improves the lives of youth through sport and physical activity. Youth aged four to 18 who need financial support can apply for a grant from Jumpstart. The grant varies between $300 to $600 and can cover registration and equipment fees. Canadian Tire Jumpstart also offers grants to community groups. The charity also focuses on helping girls and youth with disabilities become more involved with sport.  

Jumpstart Program was 83% of Canadian Tire Jumpstart’s program spending in F2019. In total, Jumpstart gave 940 grants to communities and over 32,000 grants to children. Both individual and community grants helped 323,994 kids, up 4% from the previous year. Most kids helped were in Ontario (38%) and Alberta (33%). In terms of grants, Jumpstart gave more than $24.5 million. 

Inclusive Play Program represented 16% of Canadian Tire Jumpstart’s program spending in F2019. Jumpstart built an accessible playground in Saint John, NB and another in Surrey, BC. Since the program began in F2018, Canadian Tire Jumpstart has built seven accessible playgrounds across Canada. Also, the Inclusive Play Program has created over 190,000 square feet of accessible play space and over 24,000 accessible programs for kids.

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Results and Impact

Jumpstart reports that physical activity can improve mental health, build social skills, and improve academic performance.

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Canadian Tire Jumpstart is a Major 100 charity, meaning it is one of Canada’s largest charities in terms of donations. Jumpstart received $32.6 million in donations in F2019. Administrative costs are 8% of total revenues, and fundraising costs are 4% of donations. For every dollar donated, 88 cents go to the cause, which is within Ci’s reasonable range for overhead spending.

Ci did not include donations Jumpstart received from Canadian Tire Corporation ($30.6 million in F2019) when calculating the fundraising ratio. In F2019, Jumpstart benefited from $2.2 million in marketing and $310k in benefits, travel, and office space expenses incurred by Canadian Tire Corporation on behalf of Jumpstart.

Canadian Tire Jumpstart has funding reserves of $3.6 million, which includes $539k in donor-endowed funds. Excluding endowments, the charity could cover annual program spending for just over 1.6 months.

This charity report is an update that has been sent to Canadian Tire Jumpstart for review. Changes and edits may be forthcoming.

Updated on May 25, 2020 by Tenzin Shomar.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 7.5%7.9%8.7%
Fundraising costs as % of donations 4.4%7.8%12.2%
Total overhead spending 12.0%0.0%0.0%
Program cost coverage (%) 11.7%9.4%5.3%

Summary Financial Statements

All figures in $000s
Donations 32,61028,89523,633
Government funding 292406576
Investment income 463017
Total revenues 32,94829,33124,227
Program costs 25,73327,48021,894
Grants 01257
Administrative costs 2,4752,3202,098
Fundraising costs 88151154
Other costs 44798
Total spending 28,34030,04124,210
Cash flow from operations 4,608(710)16
Capital spending 000
Funding reserves 3,5533,4762,034

Note: Fundraising cost ratios were calculated as a percentage of donations excluding amounts received from Canadian Tire Corporation ($30.6m in F2019, $26.9m in F2018, and $22.4m in F2017). Jumpstart’s F2019 audited financials break out interest from general administrative spending. Ci reported interest expenses in Other costs.

Salary Information

Full-time staff: 32

Avg. Compensation: $87,679

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2018

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Comments & Contact

Comments added by the Charity:

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Charity Contact

Website: www.jumpstart.canadiantire.ca
This email address is being protected from spambots. You need JavaScript enabled to view it.

To contact Jumpstart, please call 1.844.937.7529

Tel: 416-544-7778