2180 Yonge Street
Toronto, ON M4P 2V8
President: Scott Fraser
Board Chair: Martha Emeritus

Charitable Reg. #:13792 9451 RR0002


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 3/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 87 cents are available for programs.

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About Canadian Tire Jumpstart:

Canadian Tire Jumpstart is a 3-star charity with fair demonstrated impact. It has an average results reporting grade and overhead spending within Ci's reasonable range. 

Founded in 2005, Canadian Tire Jumpstart (Jumpstart) improves the lives of youth through sport and physical activity. Jumpstart offers individual child grants and community development grants. Youth aged 4 to 18 who need financial support can apply for a grant from Jumpstart. Children can be funded up to $600 annually to cover registration and equipment fees for more than 70 activities. The charity also focuses on helping girls and youth with disabilities become more involved with sport.  

Jumpstart allocated 75% of total program spending to grants for kids in financial need in F2021. In F2021, Jumpstart gave 1,623 grants to community sport organizations, compared to 700 in F2020. The charity reports that combined individual and community grants helped 240,000 kids in F2021 (up from 235,000 kids in F2020).

Jumpstart’s Inclusive Play Program represented 25% of total program spending in F2021. In F2021, Jumpstart built five new inclusive play spaces, including three playgrounds and two multi-sport courts. Jumpstart has built 16 accessible play spaces since the program began in 2018.  

Recent News: Jumpstart reports the covid-19 pandemic has put stress on Canadian children and community sport organizations. According to the charity, 46% of parents say their kids feel isolated and lonely, and 43% say their kids are showing signs of being less physically fit. Jumpstart also reports that 82% of sport organizations in Canada are concerned about their ability to run programs in 2022.

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Results and Impact

Canadian Tire Jumpstart reports that physical activity can improve self-esteem and mental health, build social skills, and improve academic performance in children.

While Charity Intelligence highlights these key results, they may not be a complete representation of Canadian Tire Jumpstart’s results and impact.

Charity Intelligence has evaluated Canadian Tire Jumpstart and found the charity to have Fair demonstrated impact per dollar. 

Impact Rating: Fair

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Canadian Tire Jumpstart is a Major 100 charity, meaning it is one of Canada’s largest charities in terms of donations. In F2021, Jumpstart received $28.2m in donations, compared to $33.6m in F2020.  Most of these donations came from Canadian Tire, Sport Chek and other affiliated store customers through donations at the checkout. In 2021, Jumpstart received $27.1 million ($32.4 million in 2020) from Canadian Tire. It is not disclosed how much Canadian Tire corporation donated on top of the check-out donations. Marketing states that Canadian Tire pays for Jumpstart's overhead costs. The audited financial statements do not disclose this information. Jumpstart's administrative costs are 8% of total revenues (less investment income), and fundraising costs are 5% of donations (Ci has excluded the money flowed through from Canadian Tire Corporation in the fundraising ratio calculation). Jumpstart's total overhead spending of 13%. For every dollar donated, 87 cents go to the cause, which is within Ci’s reasonable range for overhead spending.

Canadian Tire Jumpstart has $10.5m in funding reserves, of which $490k is donor endowed. This compares with funding reserves of $16.9m in F2020 and $3.6m in F2019. Excluding donor-endowed funds, the charity could cover 30% (down from 91% in F2020) or almost four months of annual program costs with reserves.

This charity report is an update that has been sent to Canadian Tire Jumpstart for review. Changes and edits may be forthcoming.

Updated on June 14, 2022, by Sydney Olexa.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 7.6%7.5%7.5%
Fundraising costs as % of donations 5.2%4.8%4.4%
Total overhead spending 12.8%12.2%12.0%
Program cost coverage (%) 30.1%91.1%11.7%

Summary Financial Statements

All figures in $000s
Donations 28,23633,61632,610
Government funding 220557292
Investment income 694846
Total revenues 28,52534,22132,948
Program costs 33,38917,98525,733
Administrative costs 2,1562,5472,475
Fundraising costs 575888
Other costs 0044
Total spending 35,60220,59028,340
Cash flow from operations (7,077)13,6304,608
Funding reserves 10,54116,9033,553

Note: Fundraising cost ratios were calculated as a percentage of donations excluding amounts received from Canadian Tire Corporation. Ci adjusted for deferred donations from Canadian Tire Corporation, affecting total revenues by ($9.6m) in F2021, $12.0m in F2020, and $nil in F2019. 

Salary Information

Full-time staff: 26

Avg. compensation: $123,747

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2020

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

Website: www.jumpstart.canadiantire.ca
This email address is being protected from spambots. You need JavaScript enabled to view it.

To contact Jumpstart, please call 1.844.937.7529

Tel: 416-544-7778


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Charitable Registration Number: 80340 7956 RR0001