Canadian Tire Jumpstart is a 4-star rated charity with Average demonstrated impact. It has below average disclosure with a B grade for results reporting. Its overhead spending and funding reserves are within Ci’s reasonable range.

Founded in 2005, Canadian Tire Jumpstart (Jumpstart) is registered as the private foundation of Canadian Tire, a national retailer. Jumpstart seeks to enable lifelong success for children and youth through access to affordable sport. Jumpstart reports that a typical Canadian family spends approximately $1,200 annually on organized sports, and that 32% of parents report stress about affordability. It also reports that 41% of low-income families report affordability stress.

Jumpstart runs three programs: Grants, Inclusive Play, and and other smaller programs including Girls in Sport. In 2025, Jumpstart spent $30.4m on its programs. Program results are based on 2024 data, as Jumpstart's 2025 annual report was not yet available at the time of this writeup. In 2024, Jumpstart spent $25.9m on its programs.

Grants accounted for $20.8m or 80% of program costs in 2024. Jumpstart provides financial grants to families so children can afford the costs of participating in sport. Children must be aged 4 to 18 and come from low-income families. In 2024, Jumpstart helped more than 384,000 Canadian kids access sport and play opportunities through its grant programs.

Inclusive Play accounted for $3.3m or 13% of program costs in 2024. This program breaks down barriers to sport faced by children with disabilities. Since 2005, Jumpstart has developed 56 inclusive play spaces spanning 618,000 or more square feet nationwide.

Other accounted for $1.8m or 7% of program costs in 2024. This includes Girls in Sport and the Community Pitch Project. The Girls in Sport program supports equitable access to sport for girls and provides leadership opportunities. Jumpstart reports that nearly four in ten girls are missing out on sport altogether.

In 2025, Jumpstart had $31.2m in total revenues. Donations accounted for $26.8m or 86% of revenues. Government funding was $4.2m or 13% of revenues. Investment income was $200k. In 2025, Jumpstart spent $30.4m on its programs and grants. This was 98% of revenues.

Administrative costs were $2.3m or 7% of revenues (less investment income). Fundraising costs were $63k or 5% of revenues. For every dollar donated to the charity 88 cents are available to go to the cause. This is within Ci’s reasonable range.

As of 2025, the charity has $3.4m in cash and investments including $490k in donor-endowed funds. Excluding donor-endowed funds, its reserves can cover just over a month of its annual program costs. This is within Ci’s reasonable range.

Jumpstart reports that 100% of donations go to the cause as Canadian Tire Corporation covers all general and administrative expenses.

Updated on August 28, 2026 by Raihan Firosh. Comments and corrections may be forthcoming.