2180 Yonge Street
Toronto, ON M4P 2V8
President & CEO: Scott Fraser
Board Chair: John Furlong

Charitable Reg. #:13792 9451 RR0002


Ci's Star Rating is calculated based on the following independent metrics:

Unlock Charity Ratings



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 84 cents are available for programs.

My anchor


About Canadian Tire Jumpstart:

Launched in 2005, Canadian Tire Jumpstart (Jumpstart) helps kids from low-income families access organized sports and other active programs through its flagship Jumpstart program. Kids aged four to 18 can receive up to $600 to cover registration fees, equipment costs, or transportation. The $600 annual funding limit is subject to chapter discretion. Jumpstart provides funding for over 70 activities. This includes traditional sports such as basketball and soccer, as well as activities such as fishing and memberships to Boys & Girls Clubs and YMCAs/YWCAs.  

Canadian Tire Jumpstart started its Inclusive Playground Project in F2018. Through this project, Jumpstart builds accessible playgrounds, provides accessibility grants to recreation facilities that want to improve physical accessibility and inclusivity, and partners with the Canadian Paralympic Committee to help children with disabilities access physical activities. The charity distributed nine accessibility grants in F2018 to fund infrastructure projects in Ontario, Alberta, Saskatchewan, and Newfoundland and Labrador. It also provided funding to build five inclusive playgrounds in F2018: the playgrounds are in Calgary, Charlottetown, Prince Albert, Toronto, and Winnipeg. Jumpstart’s goal is to build an accessible playground in every province and territory by 2022.  

Jumpstart reports helping 310,824 kids in F2018, up 9% from 284,059 the prior year. The greatest number of kids helped were in Ontario (124,018 kids) and Alberta (98,877 kids). Jumpstart distributed an average of $85 per kid helped (up from $72 in F2017). The highest average cost per kid was in Prince Edward Island, at $1,017, and the lowest was Northwest Territories, at $39. Average cost per kid calculations are based on provincial spending amounts reported in the charity's annual report, which include Jumpstart child grants and Inclusive Play program spending. Because of this, provinces with playground build projects may have inflated cost ratios. 

My anchor

Results and Impact

Jumpstart reports that sports and physical activity are proven to improve kids’ self-esteem and mental health, build social skills and friendships, and improve academic performance in school.  

My anchor


Canadian Tire Jumpstart is a Major 100 charity, meaning it is one of Canada’s largest charities in terms of donations. It received $28.9m in individual and corporate donations in F2018. Administrative costs are 8% of revenues (excluding investment income) and fundraising costs are 8% of donationsPer dollar donated to the charity, 84 cents go towards the cause, which is within Ci’s reasonable range for overhead spending.  

Jumpstart states on its website and in its annual reports that 100% of donations go towards helping kids because Canadian Tire Corporation (CTC) funds all general and administrative costs. Ci did not find such a policy disclosed in the audited financial statements 

Ci did not include donations Jumpstart received from Canadian Tire Corporation ($27.0m in F2018, $22.4m in F2017 and $19.9m in F2016) when calculating the fundraising ratio. CTC raised 93% of donations in F2018 and spent $6.4m on fundraising to produce its own fundraising cost ratio of 24%. Jumpstart’s expenses also do not include advertising, benefits, travel and office space expenses of $540k in F2018, $540k in F2017 and $1.4m in F2016 (incurred by CTC) 

Jumpstart’s funding reserves of $3.5m include $883k in endowment funds. Excluding endowments, Jumpstart could cover annual program spending for just over one month. Ci did not include Jumpstart’s $4.5m interest-bearing loan to Canadian Tire Corporation in funding reserves or in its program cost coverage ratio.  

Jumpstart’s audited financials report research and grant commitments of $9.5m over the next 4 years:  $2.7m in F2019, $2.4m in F2020, $2.3m in F2021, and $2.1m in F2022. Although it is not explicitly stated in the financials, Ci believes these commitments relate to Jumpstart's Inclusive Play Project.

This charity report is an update that has been sent to Canadian Tire Jumpstart for review. Comments and edits may be forthcoming. 

Updated on July 24, 2019 by Katie Khodawandi.  

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 7.9%8.7%6.0%
Fundraising costs as % of donations 7.8%12.2%24.7%
Program cost coverage (%) 9.4%5.3%10.7%

Summary Financial Statements

All figures in $000s
Donations 28,89523,63321,259
Government funding 4065761,297
Investment income 301721
Total revenues 29,33124,22722,576
Program costs 27,48021,89420,994
Grants 1257120
Administrative costs 2,3202,0981,341
Fundraising costs 151154336
Other costs 7980
Cash flow from operations (710)16(216)
Funding reserves 3,4762,0343,128

Note: Fundraising cost ratios were calculated as a percentage of donations excluding amounts received from Canadian Tire Corporation ($27.0m in F2018, $22.4m in F2017, and $19.9m in F2016). The charity's F2018 audited financials break out interest from general administrative spending. Ci reported interest expenses in Other costs. The audited financials report no capital expenditures in the Cash Flows Statement. 

Salary Information

Full-time staff: 31

Avg. Compensation $81,359

Top 10 staff salary range

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2017

My anchor

Comments & Contact

Comments added by the Charity:

No comments have been added by charity

Charity Contact

Website: www.jumpstart.canadiantire.ca
This email address is being protected from spambots. You need JavaScript enabled to view it.

To contact Jump Start, please call 1.844.937.7529