345 Graham Avenue
Winnipeg, MB R3C 5S6
Executive Director: Dwayne Green
Board Chair: Mark Chipman

Charitable Reg. #:88876 9478 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

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Audited financial statements available only through official request for information from Charities Directorate.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 65 cents are available for programs.

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About True North Youth Foundation:

Founded in 1996, True North Youth Foundation (TNYF) is the charitable arm of the Winnipeg Jets professional hockey team. It was previously known as the Manitoba Moose Yearling Foundation, before changing its name to Winnipeg Jets True North Foundation with the reacquisition of an NHL franchise in Winnipeg in 2011. In October 2016, the Foundation changed its name again, becoming True North Youth Foundation. The Foundation aims to assist youth within Manitoba to achieve their full physical, social, emotional and intellectual potential.

Ci's Open Letter to Canadian Donors: Our Mischaracterization of TNYF Inc.

Ci's Formal Apology to TNYF Inc.

True North Youth Foundation runs four core programs; the Winnipeg Jets Hockey Academy, Camp Manitou, Learn to Play, and Project 11. The Winnipeg Jets Hockey Academy (50% of program costs in F2017) provides youth at socially- and economically-challenged schools an opportunity to play hockey. The 25-week program offers bus transportation, equipment, on-ice instruction, lunch, and after-school programming to student athletes in grades 2-12. The program aims to increase the confidence of the youth, help them feel connected to their community, and motivate them to stay in school. In F2017, 675 student athletes from 19 schools participated in the program at an average cost of $2,325 per student.

Camp Manitou (31% of program costs in F2017) is a summer camp that began in 2014 with a goal of providing accessible and meaningful camp experiences to Manitoba youth. Facilities offer 17 outdoor and educational activities including wall-climbing, ziplining, archery, a pool, and mountain biking. In F2017, the camp had 525 children registered over the 5 weeks of summer camp.

A new program was launched for the 2016-17 NHL season called Learn to Play (14% of program costs in F2017), which provides underprivileged children ages eight and nine with the opportunity to play hockey. These children are chosen by their school divisions to attend the program once a week for ten weeks during the school year at their local community arena. 475 students participated in F2017 and 1200 students from 34 schools are planned to participate in F2018.

Project 11 (4% of program costs in F2017), named after former Manitoba Moose and Winnipeg Jets player Rick Rypien, provides teachers with weekly lessons and daily activities for students grades 5-8 to raise awareness of mental health. In F2017, 400 teachers were trained to deliver the Project 11 program, a significant increase from the 86 teachers trained in F2016. The Foundation reports reaching approximately 8,000 students across Manitoba, an increase of 500% from last year.

The Foundation also provides grants to other youth charities in Manitoba. In F2017, $480k was granted to 10 charities, of which $163k went to CancerCare Manitoba and $100k went to Edmonton Oilers Community Foundation.

Results and Impact: True North Youth Foundation reports that the odds of being bullied by others decreased by 54% after students went through the 15-lesson Project 11 program. In F2016, the Foundation reported that 74% of Camp Manitou participants conquered their fears and tried activities they were scared to do at first.1

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True North Youth Foundation is a medium-sized charity with $4.4m in donations and special events fundraising in F2017, a 94% increase from F2015. The Foundation also raised $1.5m from its 50/50 draw (net proceeds after prizes) and collected $392k in camp fees.

TNYF's administrative costs were 10% of revenues and fundraising costs were 25% of donations. For every dollar donated, $0.65 goes to its programs, falling just inside Ci’s reasonable range for overhead spending.

True North Youth Foundation has total funding reserves of $7.7m including $6.0m endowed by the team ownership. Excluding these endowed funds, TNYF can cover annual programs and grants for 6 months. Over F2017 and F2016, TNYF spent a total of $3.7m in capital expenditures, mostly on leasehold improvements at its Camp Manitou.

This charity report is an update that has been sent to True North Youth Foundation for review. Changes and edits may be forthcoming.

Updated on June 18, 2018 by Derek Houlberg. Edited and updated April 19, 2019 by Kate Bahen.

Financial Review

Financial Ratios

Fiscal year ending June
Administrative costs as % of revenues 9.7%11.5%12.1%
Fundraising costs as % of donations 25.0%26.1%30.7%
Program cost coverage (%) 50.4%106.6%171.4%

Summary Financial Statements

All figures in $000s
Donations 1,4451,049528
Fees for service 392253161
Lotteries (net) 1,5331,4301,357
Special events 2,9722,2861,752
Investment income 54835419
Total revenues 6,8895,0534,217
Program costs 3,1132,0851,460
Grants 480674645
Administrative costs 615577461
Fundraising costs 1,105869700
Cash flow from operations 1,575849951
Funding reserves 7,6598,6228,866

Note: Ci reported fundraising revenue gross of expenses, increasing revenues and expenses by $1.1m in F2017, $869k in F2016 and $700k in F2015. Ci included amortization of capital assets and amortization of deferred contributions of capital assets in non-cash expenses, increasing total expenses by $141k in F2017, $70k in F2016 and $36k in F2015. Ci included unrealized gains as investment income, affecting total revenues by $250k in F2015. Footnotes: 1 - Output data was taken from the 2016 Gratitude Report from True North Foundation. This report is not available online and is only available by request to the Foundation.

Salary Information

Full-time staff: 16

Avg. Compensation: $54,145

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2017

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Comments & Contact

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Charity Contact

Website: www.truenorthyouthfoundation.com
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