President's Choice Children's Charity

1 President's Choice Circle
Brampton, ON L6Y 5S5
Executive Director: Lisa Battistelli
Board Chair: Sarah Davis

Charitable Reg. #:86842 1546 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

Unlock Charity Ratings



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 91 cents are available for programs.

My anchor


About President's Choice Children's Charity:

Founded in 2000, President’s Choice (PC) Children’s Charity aims to provide nutritious food and food education programs to children, empowering them to pursue healthy eating habits. The charity provides grants to schools and non-profit groups to support their nutrition programs. PC Children’s Charity states that over one million Canadian children are at risk of going hungry. Furthermore, it reports that childhood obesity has tripled since 1979. PC Children’s Charity states that its programs reached 837,442 children in F2019.

President’s Choice Children’s Charity has two main programs: Food Access and Food Knowledge.

Food Access programs represented 74% of program costs in F2019. These programs provide nutritious food to children in school, summer programs, and extracurricular activities. President’s Choice Children’s Charity allows schools to apply for direct funding through its School Nutrition Grants. In F2019, the charity distributed grants to 2,699 schools to fund 4,145 nutrition programs. The charity also partners with non-profit groups to provide healthy snacks at after-school activities. PC Children’s Charity works with Boys & Girls Clubs of Canada to provide snacks to around 187,000 students in its programs. The charity reports that it served 76,133,816 well-balanced meals and 36,928,980 healthy snacks in F2019.

Food Education programs were 26% of program costs in F2019. PC Children’s Charity funds programs that teach children about nutrition, healthy eating, and cooking. Working together with WE Charity, PC Children’s Charity provides its “Healthy Food for Healthy Bodies” nutrition curriculum to around 7,000 schools and local groups each year. In F2019, the charity launched a new initiative to teach cooking skills to around 40,000 children at Boys & Girls Clubs of Canada summer programs.

My anchor

Results and Impact

Charity Intelligence has given President's Choice Children's Charity a Fair impact rating based on demonstrated impact per dollar spent.

In F2019, the charity reports that it taught 167,141 children about nutrition. PC Children’s Charity also provides Innovation Grants that fund new solutions to food insecurity. The charity reports that one Innovation Grant was spent towards a modular farm at Dene High School in Saskatchewan. The farm supplements the school’s meal program and allows for hands-on lessons about biology and agriculture. PC Children’s Charity states that modular farms are self-contained farms, designed for any climate, that resemble shipping containers. They use 95% less water than a typical farm and do not need pesticides.

While Ci highlights these key results, they may not be a complete representation of President's Choice Children's Charity’s results and impact.

Impact Rating: Fair

My anchor


President’s Choice Children’s Charity is a ­­­­Large charity, with donations and special events revenue of $17.2m in F2019. Administrative costs are 5% of revenues (less investment income) and fundraising costs are 4% of donations and special events revenue (less corporate donations). This results in total overhead spending of 9%. For each dollar donated to the charity, 91 cents go to the cause. This is within Ci’s reasonable range for overhead spending.

President’s Choice Children’s Charity has $10.1m in total funding reserves. This means the charity can cover 64% or eight months of annual program costs.

This charity report is an update that has been sent to President’s Choice Children’s Charity for review. Changes and edits may be forthcoming.

Updated on July 2, 2020 by Eric Zhao.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 5.3%5.2%5.6%
Fundraising costs as % of donations 4.1%5.1%4.2%
Total overhead spending 9.4%10.2%9.7%
Program cost coverage (%) 64.2%48.3%104.4%

Summary Financial Statements

All figures in $000s
Donations 2,0002,0002,000
Special events 15,19714,09114,652
Investment income 238164131
Total revenues 17,43516,25516,783
Grants 15,70520,94613,183
Administrative costs 918836925
Fundraising costs 621712611
Total spending 17,24422,49414,719
Cash flow from operations 192(6,238)2,064
Funding reserves 10,08210,10713,756

Note: Ci adjusted grants by grants payable, affecting total expenses by ($314k) in F2019, $8.4m in F2018, and ($7.5m) in F2017. Special events revenues include regional income and national events. Ci excluded corporate funding from Loblaw Companies Limited when calculating the fundraising ratio.

Salary Information

Full-time staff: 9

Avg. Compensation: $81,966

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2018

My anchor

Comments & Contact

Comments added by the Charity:

No comments have been added by charity

Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 1-866-996-9918