President's Choice Children's Charity

1 President's Choice Circle
Brampton, ON L6Y 5S5
Board Chair: Sarah Davis
Vice Board Chair: Kevin Groh

Charitable Reg. #:86842 1546 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

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Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 90 cents are available for programs.

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About President's Choice Children's Charity:

Founded in 2000, President’s Choice Children’s Charity works to give children access to good food and food education so that they can learn and grow, improve their well-being, and make a positive contribution to the world around them – now, and in the future. PC Children’s Charity reports that over one million Canadian children are at risk of going hungry and childhood obesity has tripled since 1979. The charity gives grants to schools and non-profit organizations to support nutrition programs that feed children, and programs that educate children about food and nutrition. The charity granted a total of $13,244,000 in F2018, up from $8,800,000 in F2017 and $4,237,200 in F2016.

President’s Choice Children’s Charity reported feeding 644,000 children and families through funding 3,400 nutrition programs in F2018. The charity granted $9,901,000 to food grants and $234,000 for equipment to execute food grants in F2018. These grants go towards school breakfast and lunch programs, afterschool meal programs, and programs that offer meals over the summer.

Of total grants in F2018, PC Children’s Charity’s reports that $3,343,000 went to food education programs, and $250,000 went to Modular Farms. Modular Farms (built for President’s Choice by Ontario-based company Modular Farms Co.) are farms designed for any climate that look like shipping containers. They use 95% less water than a typical field farm and no pesticides. PC Children’s Charity donated a vertical farm to a high school in northern Saskatchewan in F2018.

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Results and Impact

Charity Intelligence has given President's Choice Children's Charity a Fair impact rating based on demonstrated impact per dollar spent.

Impact Rating: Fair

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At the time of this financial review, the charity's F2018 audited financial statements were not available. President’s Choice Children’s Charity is a ­­­­large charity, with total donations and special events revenues of $16.7m in F2017. Administrative costs are 6% of revenues (excluding investment income) and fundraising costs are 4% of donations. For every dollar donated, 90 cents go to the cause. This is within Ci’s reasonable range for overhead spending. Funding reserves of $13.8m can cover eight months of annual program costs.

This charity report is an update that has been sent to President’s Choice Children’s Charity for review. Changes and edits may be forthcoming.

Updated on August 21, 2019 by Lauren Chin.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 5.6%3.8%4.7%
Fundraising costs as % of donations 4.2%3.5%3.6%
Total overhead spending 9.7%7.3%8.3%
Program cost coverage (%) 66.5%88.5%91.7%

Summary Financial Statements

All figures in $000s
Donations 2,0002,0002,000
Special events 14,65215,03714,100
Investment income 1319897
Total revenues 16,78317,13516,197
Program costs 000
Grants 20,67714,71013,676
Administrative costs 925641760
Fundraising costs 611531510
Total spending 22,21315,88114,946
Cash flow from operations (5,430)1,2541,251
Funding reserves 13,75613,01512,543

Note: Special events fundraising consists of regional income and national events. Fundraising costs include national event fundraising costs and marketing expenses. Ci excluded corporate donations when calculating the fundraising ratio.

Salary Information

Full-time staff: 9

Avg. Compensation: $83,222

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2017

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Comments & Contact

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Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 1-877-525-4762