President's Choice Children's Charity
STAR RATINGCi's Star Rating is calculated based on the following independent metrics: |
✔+
FINANCIAL TRANSPARENCY
Audited financial statements for current and previous years available on the charity’s website.
A-
RESULTS REPORTING
Grade based on the charity's public reporting of the work it does and the results it achieves.
Good
DEMONSTRATED IMPACT
The demonstrated impact per dollar Ci calculates from available program information.
NEED FOR FUNDING
Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.
82%
CENTS TO THE CAUSE
For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 82 cents are available for programs.
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OVERVIEW
About President's Choice Children's Charity:
President Choice Children’s Charity is a 5-star rated charity with Good demonstrated impact. It has an above average results reporting grade of A-. For every dollar donated, 82 cents are available to go towards the cause. Its reserve funds can cover four months of annual program costs.
Founded in 2000, President’s Choice Children’s Charity (PCCC) aims to remove hunger as a barrier to education and empower Canadian students with the skills to grow and cook. PCCC states that in 2023, over 2.1 million children, or more than one in four, faced food insecurity. In 2023, President’s Choice Children’s Charity spent $25.9m on its program and grants. PCCC runs one main program: Power Full Kids.
Power Full Kids: This program provides kids with meals and snacks, as well as food skills like cooking and gardening. In 2023, President’s Choice Children’s Charity contributed 142.6 million meals and snacks to 990,000 kids. PCCC supports kids at 2,200 schools across Canada. By 2025, PCCC aims to reach one million kids annually.
Grants: In 2023, President’s Choice Children’s Charity granted $2.0m to Boys and Girls Clubs of Canada and $500k to Governing Council of the University of Toronto.
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Results and Impact
Based on program evaluations and participant feedback, PCCC reports that 44.2% of students eat more fruits and vegetables when schools have gardens.
In 2023, PCCC provided 142,560,000 meals and snacks to 990,000 kids. This calculates to 144 meals and snacks per child. The $23.3m in program costs divided by the number of meals and snacks calculates to 16 cents per meal. PCCC says that it provides kids with meals and snacks four days per week from September to June.
While Ci highlights these results, they may not be a complete representation of President’s Choice Children’s Charity’s results and impact. Charity Intelligence has given PCCC a Good impact rating based on demonstrated impact per dollar.
Impact Rating: Good
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Finances
In 2023, PCCC received $22.0m in donations and special events revenue. It also received $662k in investment income, representing 3% of total revenues. In 2023, administrative costs are 5% of total revenues (less investment income) and fundraising costs are 13% of total donations (less Loblaw's corporate donation of $1.9m). For every dollar donated, 82 cents are available to go towards the cause. This is within Ci’s reasonable range for overhead spending. In 2023, PCCC spent $25.9m on its programs which represents 114% of total revenues.
In 2023, PCCC has $8.4m in its reserve funds. These funds can cover four months of annual program costs and grants.
Profile updated on August 29, 2024 by Abby Stout.
Financial Review
Fiscal year ending December
|
2023 | 2022 | 2021 |
|---|---|---|---|
| Administrative costs as % of revenues | 5.5% | 5.1% | 6.1% |
| Fundraising costs as % of donations | 12.9% | 6.7% | 9.4% |
| Total overhead spending | 18.4% | 11.7% | 15.5% |
| Program cost coverage (%) | 32.3% | 71.6% | 52.0% |
Summary Financial StatementsAll figures in $000s |
2023 | 2022 | 2021 |
|---|---|---|---|
| Donations | 7,621 | 10,377 | 7,831 |
| Special events | 14,421 | 13,158 | 10,400 |
| Investment income | 662 | 239 | 67 |
| Total revenues | 22,705 | 23,775 | 18,298 |
| Program costs | 23,253 | 14,196 | 11,603 |
| Grants | 2,632 | 3,867 | 5,497 |
| Administrative costs | 1,204 | 1,192 | 1,108 |
| Fundraising costs | 743 | 559 | 547 |
| Total spending | 27,833 | 19,813 | 18,755 |
| Cash flow from operations | (5,128) | 3,962 | (457) |
| Capital spending | 0 | 0 | 0 |
| Funding reserves | 8,368 | 12,937 | 8,898 |
Note: DEFERRED REVENUE: To report on a cash basis, Ci adjusted for deferred revenue. This affected total revenues by ($10k) in 2023, $10k in 2022, and ($2k) in 2021. PLEDGES RECEIVABLE: To report on a cash basis, Ci adjusted for the change in pledges receivable. This affected total revenues by ($505k) in 2023, $182k in 2022, and ($126k) in 2021. GRANTS PAYABLE: To report on a cash basis, Ci adjusted for the change in grants payable. This affected total expenses by $132k in 2023, $347k in 2022, and ($40k) in 2021. TAX-RECEIPTED DONATIONS: Ci removed tax-receipted donations as reported on the charity’s T3010 filing from special events fundraising and added them to Canadian donations.
Salary Information
$350k + |
0 |
$300k - $350k |
0 |
$250k - $300k |
0 |
$200k - $250k |
0 |
$160k - $200k |
1 |
$120k - $160k |
2 |
$80k - $120k |
5 |
$40k - $80k |
2 |
< $40k |
0 |
Information from most recent CRA Charities Directorate filings for F2023
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Comments & Contact
Comments added by the Charity:
Charity Contact
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 1-866-996-9918