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President's Choice Children's Charity

1 President's Choice Circle
Brampton, ON L6Y 5S5
Board Chair: Sarah Davis
Secretary: Deborah Morshead

Charitable Reg. #: 86842 1546 RR0001
Sector: Social Services - Youth
Operating Charity

Results Reporting

Grade: B

The grade is based on the charity's public reporting of the work it does and the results it achieves.

Financial Transparency

Audited financial statements for current and previous years available on the charity's website [Audited financial statement for most recent year]

Need for Funding

Funding Reserves Program Costs

Spending Breakdown

Cents to the Cause

2014 2015 2016
For a dollar donated, cents funding the cause after fundraising and admin costs, excluding surplus.

Full-time staff #7

Avg. Compensation $77,194

Top 10 Staff Salary Range

$350k + 0
$300k - $350k 0
$250k - $300k 0
$200k - $250k 0
$160k - $200k 0
$120k - $160k 1
$80k - $120k 2
$40k - $80k 4
< $40k 0
Information from most recent CRA Charities Directorate filings for F2016

About President's Choice Children's Charity:

President’s Choice Children’s Charity (PCCC) was founded in 2000 and aims to help kids who struggle with childhood hunger or have disabilities and require specialized equipment or therapy. PCCC is a granting charity – all program costs consisting of donations to other organizations and people in need. It has two major granting programs: Nutrition and Special Needs Assistance. 

To fight childhood hunger, President’s Choice Children’s Charity’s Nutrition program funds two charities: Breakfast for Learning and the Boys & Girls Clubs of Canada. With PCCC funding, both charities direct Childhood Nutrition Grants to schools and organizations across Canada. PCCC’s Nutrition grants supported 2,139 childhood nutrition programs in 2016, and served 3.1 million breakfasts to 449,504 children. In 2017, PCCC acquired Breakfast for Learning in an effort to reach more Canadian children.

President’s Choice Children’s Charity supports children with disabilities through its Special Needs Assistance granting program. PCCC grants money to families who require specialized equipment and services for their disabled child. The charity served 3,789 children in 2016 through personal grants to families. With these grants, PCCC paid for 26,300 hours of therapy and 320 children received home/vehicle accessibility modifications.

President’s Choice Children’s Charity receives annual donations from Loblaw Companies that cover administration and operation costs. With this support, PCCC claims that every dollar donated goes to helping kids through its granting activities.

Financial Review:

President’s Choice Children’s Charity is a big-cap charity with donations and special events revenues of $17.0m in F2016. Its administrative costs are 4% of revenues and its fundraising costs are 3% of donations. For every dollar donated, 93 cents go towards PCCC’s programs, falling within Ci’s reasonable range. PCCC has funding reserves of $13.0m, resulting in a program cost coverage ratio of 89%. This means that the charity can cover just under 11 months of its annual program costs using its existing reserves.

This charity report is an update that is currently being reviewed by President’s Choice Children’s Charity. Changes and edits may be forthcoming.

Updated on August 29, 2017 by Kevin Silberberg.

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 3.8%4.7%4.0%
Fundraising costs as % of donations 3.1%3.2%3.1%
Program cost coverage (%) 88.5%91.7%77.1%

Summary Financial Statements

All figures in $000s
Donations 2,0002,0001,800
Special events 15,03714,10013,419
Investment income 9897114
Total revenues 17,13516,19715,333
Grants 14,71013,67614,852
Administrative costs 641760607
Fundraising costs 531510474
Cash flow from operations 1,2541,251(599)
Funding reserves 13,01512,54311,447
Note: Special events fundraising consists of regional income and national events. Fundraising costs include national event fundraising costs and marketing expenses.

Comments added by the Charity:

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