588 Richmond Street West
Toronto, ON M5V 1Y9
CEO: Michelle Terry
Board Chair: Richard Deutsch

Charitable Reg. #:84821 5604 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 3/5]

✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

B

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

n/r

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

81%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 81 cents are available for programs.



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OVERVIEW

About Movember Canada:

 Movember Canada is a 3-star charity with reasonable overhead spending and an average results reporting grade. The charity has large funding reserves of $73.1m that can cover over five years of annual programing.

Founded in 2011, Movember Canada (MVC) is the Canadian arm of the Movember Foundation (MVF). MVC focuses on addressing health inequalities for men. The charity states that one in eight men in Canada will be diagnosed with prostate cancer. In relation to testicular cancer, it is the most common cancer in young Canadian men. It states that 75% of suicides in Canada are by men. 

Movember Canada runs its annual Movember campaign each November. Men show support by growing a mustache to raise awareness of men's health issues. Globally, MVF has funded more than 1,250 men’s health projects since its founding in 2003. Charity Intelligence calculates that the charity spent $12.8m on its programs and grants in F2023. MVC does not disclose a breakdown for this program spending.

The charity runs three programs: Prostate Cancer, Testicular Cancer, and Mental Health and Suicide Prevention.

The Prostate Cancer program and Testicular Cancer program work with researchers for diagnosis, treatment, and support of these cancers. The charity states this is not just about a cure - this is about quality of life. There have been 27 prostate cancer projects involving Canada since 2003. One testicular cancer project has involved Canada since 2003. In 2020 MVF launched the world’s largest network of prostate cancer patients. Its goal is to include data on 250,000 men five years after launch.

The Mental Health and Suicide Prevention program aims to help men establish better social connections. Along with improving overall men’s mental health, this can reduce the risk of suicide. MVC looks at mental health through a male lens. There have been 27 mental health and suicide prevention projects involving Canada since 2003.

 

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Results and Impact

Movember’s annual “Know thy Nuts” campaign takes place in April. Its 2023 campaign ran across six major countries including Canada. After watching the Know Thy Nuts self-check video, 54.9% of young men reported they would check themselves within the next week. Only 32.8% said they would before watching the video. It also led to a greater proportion of young men (68%) being aware that testicular cancer is the most common cancer in young men.

Movember SpeakEasy provides 90-minute workshops designed to improve social connections. A 2019 evaluation found that 99% of participants were planning to use what they learned during SpeakEasy in their day-to-day lives. 98% of participants intended to go out and start a conversation using what they learned in the workshop.

While Ci highlights these key results, they may not be a complete representation of Movember Canada’s results and impact.

The charity is not yet rated on impact (n/r).

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Finances

In F2023 Movember Canada received $24.3m in cash donations. Administrative costs are 4% of revenues (excluding investment income). Fundraising costs are 15% of donations. This results in total overhead spending of 19%. For every dollar donated, 81 cents go to the cause. This falls within Ci’s reasonable range for overhead spending.

In F2023 Movember Canada spent $12.8m on its programs and grants, which is 50% of its revenue. In F2023 it had a surplus of $8.5m.

Movember Canada has $73.2m in reserve funds. This can cover 574%, or 5.7 years of its annual program spending. MVC has total investments of $73.2m. 60% is in cash and cash equivalents, 36% in short term deposits, and 4% in long term deposits. In F2023, the annual return on investment for MVC was 2%. Its four-year annual return on investment is 2%.

In F2023, Movember Canada paid external fundraisers $125k who collected $640k in donations. This means it cost MVC 20 cents to raise $1 using external fundraisers.

From our financial review in May 2024, we highlight Financial Notes 4 and 6 in Movember's audited financial statements. These notes are about Movember Canada's related party transactions:

  • Movember Canada paid Movember Australia $5.2m in F2023, $5.6m in F2022, and $4.6m in F2021. These payments are 20%, 22%, and 18% of Movember Canada's total donations, respectively. These payments are for services provided to Movember Canada by Movember Australia.
  • Movember Canada has the same directors as Movember Australia.
  • Movember Canada allocates these payments to Australia's headquarters. It does so as program costs, fundraising costs, and administrative costs. Charity Intelligence's analysis has presented these payments as reported.
  • Movember Canada is part of the global Movember network along with other national chapters. These national chapters are all governed by the same directors as Movember Australia. Movember Canada pays and receives money from these other Movember charities. Financial Note 4 does not disclose the total amount of payments between the Movember charities. It does disclose that, at year-end of F2023, Movember Canada owed $76k to Movember Europe, $3k to Movember Mainland Europe, and $321 to Movember New Zealand. Movember Canada is owed $434k by Movember Australia, $7k by Movember USA, and $96 by Movember Germany.

This charity report is an update that has been sent for review to Movember Canada. Changes and edits may be forthcoming. 

Updated on May 30, 2024, by Grady Simpson.

Financial Review


Financial Ratios

Fiscal year ending April
202320222021
Administrative costs as % of revenues 3.8%4.8%4.5%
Fundraising costs as % of donations 15.0%14.1%14.8%
Total overhead spending 18.8%18.9%19.3%
Program cost coverage (%) 573.7%515.1%453.2%

Summary Financial Statements

All figures in $000s
202320222021
Donations 24,28224,20823,669
Government funding 00576
Investment income 1,518398486
Total revenues 25,80024,60624,731
Program costs 12,11310,53610,365
Grants 6432,1812,019
Administrative costs 9321,1531,102
Fundraising costs 3,6433,4223,502
Total spending 17,33217,29316,988
Cash flow from operations 8,4697,3137,743
Capital spending 23912
Funding reserves 73,18065,50356,123

Note: DEFERRED ADJUSTMENT: Movember Canada uses deferred accounting. To show donors information on a consistent basis, Ci adjusted for these deferred revenues. This affected revenue by ($40k) in F2023, $7k in F2022, and $14k in F2021. AMORTIZATION: Ci removed amortization on a pro rata basis from program, administrative and fundraising costs in F2023, F2022 and F2021 GRANTS: Payments to Canadian Cancer Society and other donees are reported as grants while all other programs are included in program costs

Salary Information

Full-time staff: 23

Avg. compensation: $119,636

Top 10 staff salary range:

$350k +
0
$300k - $350k
0
$250k - $300k
0
$200k - $250k
0
$160k - $200k
4
$120k - $160k
6
$80k - $120k
0
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2023

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Comments & Contact

Comments added by the Charity:

The following comment is from a previous profile. Additional comments may be forthcoming. 

In regards to funding reserves, implementing the quantum of funds raised by Movember is a task that we take seriously. Movember invests funds in programs aligned with its strategic goals through an open and transparent process and includes peer reviews with experts around the world. Once an award is given, funding is provided on an agreed-upon basis, pending the program meeting stated deadlines and objectives. The funds raised by Movember in Canada are exclusively spent or committed to Canadian programs. Movember Canada also retains a balance of unrestricted funds for future campaign expenditures.  This is a responsible practice for charitable fundraisers to ensure continuity of annual fundraising efforts.

 

You can see a list of all programs ever funded and their outcomes here - http://ca.movember.com/report-cards

Charity Contact

Website: www.ca.movember.com
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 416-591-7771

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Charitable Registration Number: 80340 7956 RR0001