World Animal Protection
STAR RATINGCi's Star Rating is calculated based on the following independent metrics: |
✔+
FINANCIAL TRANSPARENCY
Audited financial statements for current and previous years available on the charity’s website.
B+
RESULTS REPORTING
Grade based on the charity's public reporting of the work it does and the results it achieves.
n/r
DEMONSTRATED IMPACT
The demonstrated impact per dollar Ci calculates from available program information.
NEED FOR FUNDING
Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.
66%
CENTS TO THE CAUSE
For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 66 cents are available for programs.
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OVERVIEW
About World Animal Protection:
World Animal Protection is a 4-star rated charity. It has a results reporting grade of B+ which is above average. For every dollar donated, 66 cents are available to go towards the cause. Its reserve funds can cover just over a year of annual program costs.
Founded in 1980, World Animal Protection (WAP), formally known as World Society for the Protection of Animals Canada, is part of a global organization that works to protect animals. The charity strives for a world free of animal cruelty and suffering. WAP has offices in over 50 countries, with its Canadian branch located in Toronto. In 2023, World Animal Protection spent $4.2m on the following programs: Animal Education and Awareness, Animals in the Wild, and Animals in Farming.
Animal Education and Awareness was 47% of program spending. Through videos, campaigns, and news reports, WAP hopes to educate the public about animal cruelty and mobilize them to create change. In 2023, more than 75,200 signed the petition to end the cruel commercial exploitation of dolphins, and 160 countries signed the Declaration on Sustainable Agriculture and Resilient Food Systems. For the charity’s Better Chicken Commitment to improve the quality of life for chickens, more than 41,000 people and 150 restaurants signed.
Animals in the Wild was 33% of program spending. World Animal Protection reports that approximately 10 million dogs are inhumanely killed every year due to a fear of rabies. In 2023, WAP gave 1.6 million rabies vaccinations to dogs across Asia. In 2023, the charity also saved 70 bears in Romania from the brutality of bear baiting.
Animals in Farming was 15% of program spending. World Animal Protection says that around fifty billion animals suffer daily in the industrial farming system. Factory farming also emits 11% of the world’s greenhouse gases. In 2023, WAP released a report on factory farming which reached 627 million people.
The remaining percentage of program spending was Policy (3%) and Animals in Disaster (2%).
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Results and Impact
By the end of 2023, more than 1.37 million animals in South East Asia had been farmed more humanely. The Dee Farm in South East Asia plans to test extending organic, high-welfare farming to 6,000 chickens during 2024-2026.
In 2023, Copenhagen fashion week organizers revised their 2024 sustainability requirements to ban skin and feathers from wild animals. In 2023, TripAdvisor and more than 200 other travel companies stopped promoting cruel elephant attractions. In June 2023, the Jane Goodall act passed its first vote at senate. This act proposes new legal protection for certain animal species, such as elephants, big cats, and bears, being held captive in zoos.
While Ci highlights these key results, they may not be a complete representation of World Animal Protection’s results and impact. This charity is not yet rated on impact (n/r).
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Finances
In 2023, World Animal Protection received $5.0m in donations. This is a 9% increase from the $4.6m received in 2022. Administrative costs are 7% of revenues (less investment income) and fundraising costs are 27% of donations. This results in total overhead spending of 34%, meaning for every dollar donated, 66 cents are available to go towards the cause. This is just within Ci’s reasonable range for overhead spending. In 2023, WAP spent $4.2m on programs which represents 74% of total revenues. Of these program costs, $220k were international program costs.
World Animal Protection has $4.2m in reserve funds. These reserve funds could cover just over a year of program costs.
World Animal Protection uses external fundraisers. In 2023, WAP paid external fundraisers $394k to raise $2.1m. This means the cost of raising a dollar via external fundraisers was 18 cents.
Profile updated on June 26, 2024 by Abby Stout.
Financial Review
Fiscal year ending December
|
2023 | 2022 | 2021 |
|---|---|---|---|
| Administrative costs as % of revenues | 6.8% | 7.0% | 5.7% |
| Fundraising costs as % of donations | 26.9% | 39.1% | 34.2% |
| Total overhead spending | 33.6% | 46.2% | 39.9% |
| Program cost coverage (%) | 101.2% | 88.0% | 112.1% |
Summary Financial StatementsAll figures in $000s |
2023 | 2022 | 2021 |
|---|---|---|---|
| Donations | 4,957 | 4,564 | 5,242 |
| Goods in kind | 334 | 505 | 611 |
| Investment income | 352 | (212) | 388 |
| Other income | 17 | 6 | 160 |
| Total revenues | 5,660 | 4,863 | 6,401 |
| Program costs - International | 220 | 778 | 844 |
| Program costs - Canada | 3,978 | 4,149 | 3,981 |
| Administrative costs | 358 | 357 | 343 |
| Fundraising costs | 1,331 | 1,785 | 1,791 |
| Other costs | 7 | 6 | 7 |
| Total spending | 5,895 | 7,075 | 6,966 |
| Cash flow from operations | (235) | (2,212) | (565) |
| Capital spending | 0 | 0 | 0 |
| Funding reserves | 4,250 | 4,334 | 5,409 |
Note: INVESTMENT INCOME AND FOREIGN EXCHANGE LOSS: Ci included investment income and foreign exchange loss in revenues, affecting revenues by $352k in 2023, ($212k) in 2022, and $388k in 2021. DEFERRED DONATIONS: Ci adjusted for non-government deferred donations, affecting revenue by ($16k) in 2023, ($159k) in 2022, and $76k in 2021. INTERNATIONAL PROGRAM COSTS: Ci included payments made to World Animal Protection International in international program costs. This increased expenses by $220k in 2023, $778k in 2022, and $844k in 2021. AMORTIZATION: Ci removed amortization on a pro-rata basis.
Salary Information
$350k + |
0 |
$300k - $350k |
0 |
$250k - $300k |
0 |
$200k - $250k |
1 |
$160k - $200k |
0 |
$120k - $160k |
3 |
$80k - $120k |
6 |
$40k - $80k |
0 |
< $40k |
0 |
Information from most recent CRA Charities Directorate filings for F2023
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Comments & Contact
Comments added by the Charity:
World Animal Protection is the global voice for animal protection, with more than 50 years’ experience campaigning to end the needless suffering of animals. With an international network of offices, World Animal Protection is respected globally for its knowledge, expertise and pragmatism, influencing the highest levels of government and galvanizing widespread popular support through its local presence.
Having recently embarked on an ambitious new systemic change strategy, World Animal Protection is taking on the global systems that fuel animal exploitation. The organization aims to elevate animal protection to become a priority issue of global importance, changing attitudes and mindsets so that animals are no longer considered as mere commodities.
To create the greatest impact for animals, World Animal Protection will focus its attention over
the next 10 years on two systemic change goals:
World Animal Protection champions a One Health, One Welfare perspective – acknowledging that the health, and welfare, of humans, animals and the planet are deeply interconnected and that the mistreatment of animals also jeopardizes our own wellbeing. Together with supporters, partners and a breadth of stakeholders, World Animal Protection aims to change the way the world works, to end animal cruelty and suffering. Forever.
World Animal Protection Canada achieved Imagine Canada accreditation in 2021, joining a select group of best-in-class Canadian charities that have attained this rigorous certification.
Charity Contact
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 416-369-0044