World Animal Protection

90 Eglinton Avenue East, Suite 960
Toronto, ON M4P 2Y3
Executive Director: Colin Saravanamuttoo
Board President: Dominique Bellemare

Charitable Reg. #:12971 9076 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 67 cents are available for programs.

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About World Animal Protection:

Founded in 1980, World Animal Protection (formally known as World Society for the Protection of Animals Canada) is part of a global organization that works in Africa, Asia, Europe, Latin America, and North America to protect animals in four priority areas: animals in the wild, animals in farming, animals in disasters, and animals in communities. World Animal Protection reports that it contributed to improving the lives of more than 3.2 billion animals in F2019 (3.6 billion in F2018).

In F2018, World Animal Protection’s programs for animals in the wild made up 43% of total program spending. World Animal Protection protected 10,886,220 ocean animals in Chile by recycling 100 tonnes of ghost gear (fishing-related litter) and helped 121,680 ocean animals in Myanmar by removing 1,012 kg of ghost gear. It also welcomed 614,197 new people to its Wildlife. Not Entertainers campaign, which protects wild animals from abuse and cruelty. In response to World Animal Protection’s Wildlife. Not Pets campaign - which received support from over 20,000 Canadians and 168,099 people globally - Turkish Airlines issued an immediate embargo on the illegal shipping of African grey parrots.

World Animal Protection’s programs for animals in farming made up 16% of total program spending in F2019. In 2018, World Animal Protection reports it rallied more than 500,000 people from 10 countries to call for an end to unethical practices related to chickens in KFC’s supply chain. In 2019, KFC in the UK, Ireland, Netherlands, Belgium, Germany, and Sweden committed to changing the lives of 73 million chickens every year by 2026 by using slower growing breeds, providing more space, and creating a more natural environment.  

In F2019, World Animal Protection’s programs for animals in disasters made up 8% of total program spending. During the year, work performed by World Animal Protection influenced governments worldwide to include the protection of 282 million animals in disaster planning. The charity also reports saving the lives of over 367,000 animals by providing emergency food and medicine in response to ten disasters in seven countries.

Programs for animals in communities made up 5% of World Animal Protection’s total program spending in F2019. In F2019, World Animal Protection vaccinated over 128,000 dogs against rabies in Brazil, Kenya, India, Thailand, and Sierra Leone. World Animal Protection also trained 120 people in Thailand in dog vaccination and sterilization.

In F2019, the remaining 28% of spending went to global advocacy efforts for World Animal Protection’s programs.

In its 2015-2020 Global Strategy, World Animal Protection outlines key goals for each priority area. The charity states that by the end of 2020 it will directly save at least 100,000 wild animals and 1 million marine animals. It will also directly benefit at least 5 million animals through its disaster response work and indirectly benefit a further 270 million animals by changing policy at local, national, and non-governmental levels. World Animal Protection also pledges to benefit the lives of at least 50 million dogs by 2020 by persuading governments of the 25 strategically important countries to adopt humane and ethical dog policies and practices.

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Results and Impact

In F2019, World Animal Protection reports that it rescued 18 bears from bear baiting and dancing in Pakistan by sending them to animal sanctuaries. In Thailand, the charity protected 2 million pigs from painful tooth clipping procedures. The charity reports its advocacy work influenced 17 companies to commit to becoming elephant friendly and 31 companies to commit to phasing out sales to all cruel wildlife attractions; Airbnb, and TripAdvisor all updated their animal welfare policies during the year.

In addition to KFC’s commitment to improving animal welfare, World Animal Protection similarly influenced Brazil Foods to commit to improving the lives of approximately 32 million chickens. World Animal Protection also influenced Pret A Manager to offer 14 new plant-based options and non-dairy alternatives at no extra charge to customers.

In F2019, World Animal Protection moved the African Union to protect the lives of 100 million dogs from rabies through its Animal Health Strategy.  

While Ci highlights these key results, they may not be a complete representation of World Animal Protection’s results and impact.

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World Animal Protection is a ­­­­Large charity with total donations of $5.0m in F2019. Administrative costs are 4% of revenues (excluding investment income) and fundraising costs are 29% of donations. For every dollar donated, 67 cents go to the cause. This is within Ci’s reasonable range for overhead spending.

World Animal Protection’s funding reserves of $4.4m can cover 1.2 years of annual program costs.

­Although World Animal Protection’s CRA T3010 data for F2019 was not available at the time of this profile update, the charity reports using external fundraisers in F2018. World Animal Protection paid external fundraisers $1.3m in F2018 to raise $842k at a cost of $1.49 per dollar raised.

This charity report is an update that has been sent to World Animal Protection for review. Changes and edits may be forthcoming.

Updated on August 28, 2020 by Eric Jose.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 3.8%3.8%3.2%
Fundraising costs as % of donations 29.3%26.1%21.1%
Total overhead spending 33.1%29.9%24.2%
Program cost coverage (%) 120.9%127.6%120.2%

Summary Financial Statements

All figures in $000s
Donations 4,9694,8965,840
Goods in kind 17861398
Investment income 431(89)341
Other income 1500
Total revenues 5,5944,8686,579
Program costs 3,6253,3784,457
Administrative costs 194190196
Fundraising costs 1,4571,2781,230
Other costs 755
Total spending 5,2824,8515,887
Cash flow from operations 31117691
Capital spending 71712
Funding reserves 4,3834,3095,359

Note: Ci included investment income, affecting revenues by ($434k) in F2019, ($86k) in F2018, and $337k in F2017. Ci included foreign exchange loss, affecting revenues by ($2k) in F2019, ($3k) in F2018, and $4k in F2017.

Salary Information

Full-time staff: 19

Avg. Compensation: $71,465

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2018

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Charity Contact

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