Atlantic Salmon Federation

15 Rankine Mill Road
Chamcook, NB E5B 3A9
President & CEO: Bill Taylor
Board Chair: Brian Porter

Charitable Reg. #:11879 6150 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 5/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 73 cents are available for programs.

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About Atlantic Salmon Federation:

Atlantic Salmon Federation Canada is a 5-star charity. It is financially transparent, has above average results reporting, and has acceptable overhead spending. 

Founded in 1948, Atlantic Salmon Federation Canada (ASF Canada) works to protect salmon and their habitats. Currently, illegal fishing and habitat destruction kill thousands of salmon each year. ASF Canada shares a close relationship with Atlantic Salmon Federation US (ASF US). The two charities share a website and publish combined annual reports. 

A Charity Intelligence 2023 Top 100 Rated Charity

ASF Canada runs three main programs: Research, Conservation, and Education. 

Research represented 43% of program costs in F2022. Through its research projects, ASF Canada monitors Atlantic salmon health and ocean conditions. It hopes to find the causes of declining salmon populations. In F2022, the charity tagged 209 fish in Greenland and 1,383 fish along Atlantic Canadian rivers. 

Conservation projects represented 40% of F2022 program spending. Within this program, ASF Canada focuses on political advocacy and habitat restoration projects. In F2022, the charity ran a 300-person survey about public opinions on protected areas. This survey influenced the New Brunswick government to protect 377,900 more hectares of land. With restoration, ASF Canada hosted a workday to eradicate invasive smallmouth bass. 

Education received the final 16% of program costs in F2022. ASF Canada runs the Wild Salmon Nature Centre that offers exhibits and tours of salmon habitats. The Centre was closed this year due to covid-19. ASF Canada also publishes reports and runs education programs to engage Canadians. In F2022, the charity published 14 news releases about its work. 

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Results and Impact

ASF Canada is working with the University of New Brunswick and multiple charities to improve cold-water habitats. It has worked on 11 sites, including Morse Brook which finished in F2022. ASF Canada’s advocacy work led to a new law in Greenland to limit the amount of salmon fishermen can catch. With this law, 27 metric tons of salmon were harvested in F2022, the lowest amount in over a decade. 

While Ci highlights these key results, they may not be a complete representation of Atlantic Salmon Federation Canada's results and impact. This charity is not yet rated on impact (n/r). 

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Atlantic Salmon Federation Canada received $1.5m in Canadian donations and special events revenue in F2022. It also received $1.3m in government funding, representing 25% of revenues. ASF Canada has a close working relationship with Atlantic Salmon Federation US, the American chapter of ASF. In F2022, ASF US contributed $2.7m to ASF Canada, representing 49% of total revenues. ASF Canada incurs fundraising costs to raise donations in the US on behalf of both ASF chapters. As such, Charity Intelligence has included funding from ASF US in the calculation of fundraising ratios, following discussions with ASF Canada. This has a material effect on lowering ASF Canada’s overhead spending. 

Administrative costs are 11% of revenues (less investment income) and fundraising costs are 15% of donations and special events revenue, including grants from ASF US. This results in overhead spending of 27%. For every dollar donated to the charity, 73 cents go to the cause. This is within Ci’s reasonable range for overhead spending. In F2020, ASF Canada was outside the reasonable range due to a decrease in Canadian donations, US donations, and special events revenue during that year. In F2022, these numbers increased again, meaning its cents to the cause is back in the reasonable range. 

ASF Canada has $5.3m in funding reserves, of which $1.3m is donor endowed. Excluding donor-endowed funds, the charity’s funding reserves can cover 112% or 13 months of annual program costs. 

Charity Intelligence has sent this update to Atlantic Salmon Federation Canada for review. Changes and edits may be forthcoming. 

Updated on August 19, 2023 by Clive Stevens. 

Financial Review

Financial Ratios

Fiscal year ending September
Administrative costs as % of revenues 11.4%13.1%16.0%
Fundraising costs as % of donations 15.3%12.7%25.2%
Total overhead spending 26.7%25.7%41.3%
Program cost coverage (%) 112.3%107.8%133.3%

Summary Financial Statements

All figures in $s
Donations 1,006,726803295
International donations 2,650,7502,2732,098
Government funding 1,336,0301,315841
Fees for service 75,0087873
Business activities (net) 56,5127178
Special events 483,477271388
Investment income (324,547)423242
Other income 134,68410079
Total revenues 5,418,6425,3354,096
Program costs 3,646,4033,0152,193
Grants 40,475099
Administrative costs 652,820643618
Fundraising costs 634,457424702
Total spending 4,974,1564,0823,612
Cash flow from operations 444,4861,253483
Capital spending 87,3001328
Funding reserves 5,327,3854,3914,176

Note: To report on a cash basis, Ci adjusted donations by changes in deferred revenues and contributions. This affected donations and revenues by $685k in F2022, $758k in F2021, and $111k in F2020. Ci classified endowment contributions as donations and endowment interest income as investment income. This affected revenues by $55k in F2022, $3k in F2021, and less than $1k in F2020. In F2019 and F2018, Ci reported government funding from ASF Canada’s T3010 filings with the CRA and removed the amounts from donations. In F2020, ASF Canada’s financial statements no longer include government funding entirely within donations, instead including a portion in donations and a portion in miscellaneous income. Since its financial statements fail to disclose government funding allocations, Ci removed T3010 government funding from other income ($20k) and then removed the remainder from donations ($1.3m). Ci reported grants to qualified donees from T3010 filings and removed the amounts from program costs. Ci classified facilities expenses as administrative costs, to be consistent with the charity’s reporting to the CRA. Ci removed amortization on a pro-rata basis from program, administrative, and fundraising costs. 

Salary Information

Full-time staff: 28

Avg. compensation: $80,315

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2022

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Comments & Contact

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Charity Contact

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Charitable Registration Number: 80340 7956 RR0001