Atlantic Salmon Federation

15 Rankine Mill Road
Chamcook, NB E5B 3A9
President & CEO: Bill Taylor
Board Chair: Alan Graham

Charitable Reg. #:11879 6150 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 59 cents are available for programs.

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About Atlantic Salmon Federation:

Founded in 1948, Atlantic Salmon Federation Canada (ASF Canada) is a science and advocacy charity dedicated to conserving and restoring wild Atlantic salmon populations. Based in New Brunswick, ASF Canada oversees a network of seven regional councils and 103 affiliated groups. ASF Canada reports that illegal fishing and poaching in Canada kills thousands of salmon each year. It estimates that illegal fishers captured 27 metric tonnes of salmon in F2020, up from 12 tonnes in the year before.

ASF Canada runs three main programs: Conservation, Education, and Research.

Conservation projects represented 51% of program spending in F2020. ASF Canada runs both Advocacy initiatives and Regional Programs focused on salmon restoration. In F2020, ASF Canada collected more than 1,300 letters of support from New Brunswick residents advocating for salmon conservation. Along with 21 partner organizations, ASF Canada also submitted a set of recommendations for Canada’s proposed Aquaculture Act to the federal government.

Education was 27% of program costs in F2020. ASF Canada runs the Wild Salmon Nature Centre, a learning centre in Chamcook, New Brunswick that offers public exhibits and guided tours of wild Atlantic salmon habitats. The charity also publishes reports and runs public education programs to engage Canadians in salmon conservation. ASF Canada helped to publish five new research reports in F2020.

Research represented the remaining 22% of program costs. Through its research projects, ASF Canada monitors Atlantic salmon health and investigates causes of high salmon mortality rates. It aims to uncover the root causes of declining salmon populations to help inform its conservation efforts. In F2020, ASF Canada researchers completed the first extensive study of Atlantic salmon health in Canada, analyzing 150 tissue samples for viral infections.

ASF Canada shares a close relationship with Atlantic Salmon Federation US (ASF US). The two charities share a website and publish combined annual reports for donors.

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Results and Impact

In May 2018, ASF and the North Atlantic Salmon Fund signed an agreement with the union for Greenland hunters and fishers to limit commercial harvesting of wild salmon for 12 years. As part of the agreement, union members committed to a 20-tonne fishing quota, less than half of the previous quota of 45 tonnes. ASF Canada reports that since then, annual salmon harvests in Greenland have dropped from 90 tonnes initially to 30 tonnes in F2020.

While Ci highlights these key results, they may not be a complete representation of Atlantic Salmon Federation Canada's results and impact. This charity is not yet rated on impact (n/r).

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Atlantic Salmon Federation Canada received $763k in Canadian donations and special events revenue in F2020. It also received $841k in government funding, representing 21% of revenues. ASF Canada has a close working relationship with Atlantic Salmon Federation US, a related charity serving as the American chapter of ASF. In F2020, ASF US contributed $2.1m to ASF Canada, representing 51% of total revenues. ASF Canada incurs fundraising costs to raise donations in the US on behalf of both ASF chapters. As such, Charity Intelligence has included funding from ASF US in the calculation of fundraising ratios, following discussions with ASF Canada. This has a material effect on lowering ASF Canada’s overhead spending.

Administrative costs are 16% of revenues (less investment income) and fundraising costs are 25% of donations and special events revenue, including grants from ASF US. This results in overhead spending of 41%. For every dollar donated to the charity, 59 cents go to the cause. This is not within Ci’s reasonable range for overhead spending. ASF Canada was previously within the reasonable range. However, its overhead ratios spiked in F2020 mainly due to a 44% decrease in Canadian donations, US donations, and special events revenue during the year.

ASF Canada has $4.2m in funding reserves, of which $1.2m is donor-endowed. Excluding donor-endowed funds, the charity’s funding reserves can cover 133% or 16 months of annual program costs.

Charity Intelligence has sent this update to Atlantic Salmon Federation Canada for review. Changes and edits may be forthcoming.

Updated on June 30, 2021 by Eric Zhao.

Financial Review

Financial Ratios

Fiscal year ending September
Administrative costs as % of revenues 16.0%10.4%12.9%
Fundraising costs as % of donations 24.5%17.2%21.1%
Total overhead spending 40.6%27.5%34.0%
Program cost coverage (%) 133.3%49.5%35.6%

Summary Financial Statements

All figures in $s
Donations 374,7111,658,0051,063,516
International donations 2,097,9002,452,1502,600,000
Government funding 841,180373,00065,944
Fees for service 73,23886,33992,524
Business activities (net) 77,880103,85079,862
Special events 388,363997,1911,009,368
Investment income 242,33435,305106,420
Other income 079,14068,826
Total revenues 4,095,6065,784,9835,086,460
Program costs 2,193,4813,129,6153,029,705
Grants 98,723227,90790,055
Administrative costs 618,110595,682642,618
Fundraising costs 701,800875,963984,923
Total spending 3,612,1144,829,1664,747,301
Cash flow from operations 483,492955,817339,159
Capital spending 27,97945,546119,962
Funding reserves 4,176,1872,831,6882,288,223

Note: To report on a cash basis, Ci adjusted donations by changes in deferred revenues and contributions. This affected donations and revenues by $85k in F2020, $910k in F2019, and $261k in F2018. Ci classified endowment contributions as donations and endowment interest income as investment income. This affected revenues by less than $1k in F2020, $2k in F2019, and $5k in F2018. In F2019 and F2018, Ci reported government funding from ASF Canada’s T3010 filings with the CRA and removed the amounts from donations. In F2020, ASF Canada’s financial statements no longer include government funding entirely within donations, instead including a portion in donations and a portion in miscellaneous income. Since its financial statements fail to disclose government funding allocations, Ci removed T3010 government funding from other income ($670k) and then removed the remainder from donations ($171k). Ci reported grants to qualified donees from T3010 filings and removed the amounts from program costs. Ci classified facilities expenses as administrative costs, to be consistent with the charity’s reporting to the CRA. Ci removed amortization on a pro-rata basis from program, administrative, and fundraising costs.

Salary Information

Full-time staff: 26

Avg. compensation: $82,346

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2020

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Comments & Contact

Comments added by the Charity:

The following comments were added to the profile update in 2019. New comments may be forthcoming.

The fundraising costs totaling $986K as reported by CI includes $447K in costs directly associated with special events.   These special event costs do not include any ASF staffing costs.   In addition to a source for funding, ASF (Canada) considers the special events it hosts as opportunities to engage prospective members and supporters by delivering its conservation messages to a wide audience. 

Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 1-800-565-5666


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Charitable Registration Number: 80340 7956 RR0001