Charity Intelligence

5-154 30 Wellington Street West, Commerce Court South, P.O. Box 129
Toronto, ON M5L 1E2
Managing Director: Kate Bahen
Board Chair: Graeme Hepburn

Charitable Reg. #:80340 7956 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 5/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 89 cents are available for programs.

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About Charity Intelligence:

Founded in 2006, Charity Intelligence Canada (Ci) aims to inform Canadians on registered charities and help donors make impactful giving decisions. Ci’s analysis helps to advise individual donors, foundations, and corporations. According to a 2015 Statistics Canada survey, 29% of donors are unsure about how charities use their money and 34% have doubts on whether charities use their funds effectively. Ci keeps donors informed through charity profiles, research reports, and commentary on news in the charitable sector.

Charity Intelligence’s main program is charity research. In F2020, it spent 61% of program costs on impact analysis and 39% on charity ratings and results reporting.

Ci’s charity profiles provide a summary of a given charity’s programs and spending. Each charity profile assesses its financial transparency, results reporting, need for funding, and cents to the cause. As of F2021, Ci has created profiles on 803 charities, which receive around 57% of the $16.5 billion that Canadians donate each year. Ci’s demonstrated impact ratings measure the social value that a charity produces for each dollar spent. In F2021, Ci added 80 new impact ratings to profiles, bringing the number of charities rated on impact to 280.

In F2021, Ci received 473,553 unique visitors to its website, up from 385,490 visitors in the year before. It received a total of 1,767,427 page views during the year. Each year, Ci publishes a Top 100 Rated Charities and a Top 10 Impact Charities list, which received 109,407 and 66,004 views in F2021, respectively.

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Results and Impact

In F2021, Charity Intelligence’s research helped inform and influence an estimated $103.3m in donations, up from $84.4m in the previous year. Around 77% of donors state that reading a Ci report gave them more confidence in their giving, resulting in a 32% larger donation on average. To help charities improve their results reporting, Ci launched one-on-one coaching for charities in 2019. On average, charities that requested coaching have improved their scores by 45%.

Charity Intelligence has High impact based on demonstrated impact per dollar.

Impact Rating: High

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Charity Intelligence is a small charity, with $367k in Canadian donations in F2020. This included $76k from members of Ci’s board of directors. Charity Intelligence also received $483k in international donations, $7k in subscription fees, and $4k in wage subsidies during the year.

Administrative costs are 4% of revenues and fundraising costs are 7% of Canadian donations, excluding donations from related parties. This results in total overhead spending of 11%. For every dollar donated to the charity, 89 cents go to the cause. This is within Ci’s reasonable range for overhead spending.

Ci has $426k in funding reserves. With its existing reserves, the charity can cover just over one year of annual program costs.

Ci used external fundraisers in F2020. It paid $11k to raise $40k through external fundraisers, at a cost of $0.28 per dollar raised.

Updated on August 17, 2021 by Eric Zhao.

Financial Review

Financial Ratios

Fiscal year ending June
Administrative costs as % of revenues 4.5%5.2%8.6%
Fundraising costs as % of donations 6.9%4.3%2.5%
Total overhead spending 11.3%9.5%11.1%
Program cost coverage (%) 102.4%36.4%64.7%

Summary Financial Statements

All figures in $s
Donations 366,751209,824173,881
International donations 482,735209,16867,496
Government funding 4,48811,1230
Fees for service 6,5295,4092,764
Total revenues 860,503435,524244,141
Program costs 415,473348,683169,086
Donor-designated donations 57,97736,68032,472
Administrative costs 38,27322,76020,964
Fundraising costs 19,9777,3134,345
Total spending 531,700415,436226,867
Cash flow from operations 328,80320,08817,274
Capital spending 000
Funding reserves 425,570126,792109,406

Note: International donations have been reported from T3010 filings and removed from Canadian donations. Donor-designated donations have been included in expenses, affecting expenses by $58k in F2020, $37k in F2019, and $32k in F2018.

Salary Information

Full-time staff: 5

Avg. compensation: $66,952

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2020

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Comments & Contact

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Charity Contact

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We look forward to hearing from you.

Tel: 416-363-1555