Charity Intelligence
STAR RATINGCi's Star Rating is calculated based on the following independent metrics: |
✔+
FINANCIAL TRANSPARENCY
Audited financial statements for current and previous years available on the charity’s website.
A-
RESULTS REPORTING
Grade based on the charity's public reporting of the work it does and the results it achieves.
High
DEMONSTRATED IMPACT
The demonstrated impact per dollar Ci calculates from available program information.
NEED FOR FUNDING
Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.
95%
CENTS TO THE CAUSE
For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 95 cents are available for programs.
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OVERVIEW
About Charity Intelligence:
Founded in 2006, Charity Intelligence Canada (Ci) aims to inform Canadians on registered charities and help donors make impactful giving decisions. Ci’s analysis helps to advise individual donors, foundations, and corporations. According to a 2015 Statistics Canada survey, 29% of donors are unsure about how charities use their money and 34% have doubts on whether charities use their funds effectively. Ci keeps donors informed through charity profiles, research reports, and commentary on news in the charitable sector.
Charity Intelligence’s main program is charity research. In F2020, it spent 61% of program costs on impact analysis and 39% on charity ratings and results reporting.
Ci’s charity profiles provide a summary of a given charity’s programs and spending. Each charity profile assesses its financial transparency, results reporting, need for funding, and cents to the cause. As of F2021, Ci has created profiles on 803 charities, which receive around 57% of the $16.5 billion that Canadians donate each year. Ci’s demonstrated impact ratings measure the social value that a charity produces for each dollar spent. In F2021, Ci added 80 new impact ratings to profiles, bringing the number of charities rated on impact to 280.
In F2021, Ci received 473,553 unique visitors to its website, up from 385,490 visitors in the year before. It received a total of 1,767,427 page views during the year. Each year, Ci publishes a Top 100 Rated Charities and a Top 10 Impact Charities list, which received 109,407 and 66,004 views in F2021, respectively.
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Results and Impact
In F2021, Charity Intelligence’s research helped inform and influence an estimated $103.3m in donations, up from $84.4m in the previous year. Around 77% of donors state that reading a Ci report gave them more confidence in their giving, resulting in a 32% larger donation on average. To help charities improve their results reporting, Ci launched one-on-one coaching for charities in 2019. On average, charities that requested coaching have improved their scores by 45%.
Charity Intelligence has High impact based on demonstrated impact per dollar.
Impact Rating: High

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Finances
Charity Intelligence is a small charity, with $573k in Canadian donations in F2021. This included $22k from members of Ci’s board of directors.
Administrative costs are 5% of revenues and fundraising costs are 0.2% of Canadian donations. This results in total overhead spending of 5%. For every dollar donated to the charity, 95 cents go to the cause. This is just outside Ci’s reasonable range for overhead spending.
Ci has $579k in funding reserves. With its existing reserves, the charity can cover one and a half years of annual program costs.
Updated on August 17, 2021 by Eric Zhao.
Financial Review
Fiscal year ending June
|
2021 | 2020 | 2019 |
---|---|---|---|
Administrative costs as % of revenues | 4.6% | 4.5% | 5.2% |
Fundraising costs as % of donations | 0.2% | 6.9% | 4.3% |
Total overhead spending | 4.8% | 11.3% | 9.5% |
Program cost coverage (%) | 148.5% | 102.4% | 36.4% |
Summary Financial StatementsAll figures in $s |
2021 | 2020 | 2019 |
---|---|---|---|
Donations | 572,946 | 366,751 | 209,824 |
International donations | 0 | 482,735 | 209,168 |
Government funding | 32,591 | 4,488 | 11,123 |
Fees for service | 15,324 | 6,529 | 5,409 |
Total revenues | 620,861 | 860,503 | 435,524 |
Program costs | 389,917 | 415,473 | 348,683 |
Donor-designated donations | 56,764 | 57,977 | 36,680 |
Administrative costs | 28,251 | 38,273 | 22,760 |
Fundraising costs | 1,200 | 19,977 | 7,313 |
Total spending | 476,132 | 531,700 | 415,436 |
Cash flow from operations | 144,729 | 328,803 | 20,088 |
Capital spending | 0 | 0 | 0 |
Funding reserves | 579,165 | 425,570 | 126,792 |
Note: International donations have been reported from T3010 filings and removed from Canadian donations. Donor-designated donations have been included in expenses, affecting expenses by $58k in F2020, $37k in F2019, and $32k in F2018.
Salary Information
$350k + |
0 |
$300k - $350k |
0 |
$250k - $300k |
0 |
$200k - $250k |
0 |
$160k - $200k |
0 |
$120k - $160k |
0 |
$80k - $120k |
2 |
$40k - $80k |
1 |
< $40k |
0 |
Information from most recent CRA Charities Directorate filings for F2021
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Comments & Contact
Comments added by the Charity:
Charity Contact
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During covid, email is the best way to get in touch info@charityintelligence.ca
We look forward to hearing from you.
Tel: 416-363-1555