1500 Avenue Rd #1314
Toronto, ON M5M 0A1
President: Janet King
Executive Director: Paula Sanchez

Charitable Reg. #:86816 8113 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 3/5]


Audited financial statements available only upon request.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 83 cents are available for programs.

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About Kids.Now:

Kids Now is a 3-star charity with Fair demonstrated impact. It has an above average results reporting grade, but it is not financially transparent. 

Note from Charity Intelligence: Kids.Now is a small charity. It appears that its website is no longer working and its most recent filing is for 2022. Charity Intelligence will discontinue updating this charity. If you would like more information, please get in touch with us.

Founded in 1999, Kids Now aims to empower grade 7 and 8 students to make positive choices and become leaders. Participants work to build self-esteem and confidence, goal setting, relationships and communication skills, conflict resolution, and stress management. The age group of grades 7 and 8 was selected as an opportunity to build critical skills before high school, working to improve the chances that participants go on to graduate. Kids Now reports that 59% of grade 7 and 8 students say they worry about their future. The charity reports having helped over 35,000 kids since founding. 

Kids Now runs its 12-week mentorship program during or after school hours, pairing ten kids with an adult mentor. The group size is intended to allow for participants to both interact directly with the mentor and learn from their peers. In F2018, Kids Now delivered the program 125 times in southern Ontario and Alberta. It worked with 1,250 kids mostly from poor communities. 

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Results and Impact

Kids Now conducted a survey of participants in spring 2018. Of the respondents 90% reported being better able to deal with challenges, 93% better understand setting and achieving goals, 90% could handle conflicts more positively, and 87% believe they can communicate better.

Charity Intelligence has evaluated Kids Now to have Fair impact based on demonstrated impact per dollar.

Impact Rating: Fair

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Kids Now received $150k in donations in F2020. It also received $69k in pro-bono services. Administrative costs are 17% of revenues and fundraising costs are less than 1% of donations. For every dollar donated, 83 cents go to the cause. This is within Ci’s reasonable range for overhead spending.  

Kids Now has $49k in funding reserves which could cover 4 months of program costs.  

This charity report is an update that has been sent to Kids Now for review. Changes and edits may be forthcoming.  

Updated on August 25, 2022 by Emma Saganowich.  

Financial Review

Financial Ratios

Fiscal year ending July
Administrative costs as % of revenues 16.5%22.4%14.8%
Fundraising costs as % of donations 0.2%4.9%13.4%
Total overhead spending 16.7%27.3%28.2%
Program cost coverage (%) 33.2%8.7%18.3%

Summary Financial Statements

All figures in $s
Donations 150,341206,844232,310
Goods in kind 68,78481,80970,148
Total revenues 219,125288,653302,458
Program costs 146,543234,047205,580
Administrative costs 36,15464,51344,801
Fundraising costs 28510,17231,207
Total spending 182,982308,732281,588
Cash flow from operations 36,143(20,079)20,870
Capital spending 000
Funding reserves 48,71920,38937,672

Salary Information

Full-time staff: 1

Avg. compensation: $4,688

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2021

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

Website: www.kidsnowcanada.org
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: (416) 488-4848


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Charitable Registration Number: 80340 7956 RR0001