United Jewish Appeal of Greater Toronto

4600 Bathurst Street
Toronto, ON M2R 3V2
President & CEO: Adam Minsky
Board Chair: Linda Frum

Charitable Reg. #:11927 6723 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]

✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

B

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

n/r

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

86%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 86 cents are available for programs.



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OVERVIEW

About United Jewish Appeal of Greater Toronto:

United Jewish Appeal of Greater Toronto (UJA GTA) raises money to support Jewish communities in Greater Toronto and globally. It works with Jewish Foundation of Greater Toronto (the Foundation), a separate registered charity, to form UJA Federation of Greater Toronto (UJA Federation). The two charities share a common website and release an annual report with combined results under this shared name. UJA Federation is not a registered charity.

UJA GTA controls nine Canadian charities: Joseph and Wolf Lebovic Jewish Community Campus, Lipa Green Centre for Jewish Community Services, Sherman Campus, 750 Spadina Ave. Association, Jewish Community Properties of Greater Toronto, Prosserman Jewish Community Centre, Schwartz/Reisman Centre, the Jewish Museum of Canada, and Greater Toronto Jewish Federation New Ventures. It also controls American Friends of United Jewish Appeal of Greater Toronto, which is an American charity, and 1867942 Ontario Inc., a for-profit company.

United Jewish Appeal of Greater Toronto’s annual campaign raised $60.1 million in F2020 (47% of total donations). 29% funded initiatives working to strengthen connections with Israel, 27% of campaign grants supported Jewish education programs, 19% funded activities fighting poverty in Jewish communities, 17% funded programs focused on preserving Jewish identity among youth, and 8% went toward advocating for Israel and global Jewish communities in need. Through these grants, UJA GTA reports that it partnered with 38 Jewish agencies, helped 14 schools, funded 17 Jewish camps in Canada and globally, and supported 17 programs reaching Jewish people in need in Canada and globally.

UJA GTA also collects donations through its Tomorrow Campaign. The campaign raises money to build facilities for the general, social, and fitness needs of over 200,000 Jewish people living in the GTA. The campaign has created three ‘hubs of Jewish life,’ as stated by UJA GTA: Joseph & Wolf Lebovic Jewish Community Campus, located in York; the Miles Nadal Jewish Community Centre, located in downtown Toronto; and Sherman Campus, located in midtown Toronto.

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Results and Impact

In F2020, UJA Federation launched the Emergency Campaign to ensure no community member is denied from Jewish social service agencies and ensure no Jewish child misses out on Jewish experiences due to financial circumstances. As part of this campaign, UJA Federation helped 2,800 vulnerable seniors and delivered 60,000 Kosher Meals on Wheels.

In F2020, the annual campaign raised funds to deliver groceries to 2,500 vulnerable households. The campaign also supported 400 community members with special needs to ensure they received at-home help to survive the pandemic. The charity distributed 110 interest-free loans to community members struggling financially.

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Finances

UJA GTA received $126.7m in donations in F2020. Administrative costs are 8% of revenues (excluding investment income). Fundraising costs are 6% of donations. This results in overhead spending of 14%. Per dollar donated, 86 cents go to the cause, which is within Ci’s reasonable range for overhead spending.

UJA GTA has net funding reserves of $6.5m. The charity could cover 10% or one month of annual program costs.

At F2016 year-end, UJA GTA and the former United Jewish Welfare Fund (UJWF) merged under UJA GTA's name, excluding UJWF's Foundation assets. These assets are now managed by United Jewish Appeal Foundation.

UJA GTA’s audited financial statements combine UJA GTA’s financial performance with all eleven of its controlled entities, which Ci used in its financial analysis.

UJA GTA reports using external fundraisers in its F2020 T3010 CRA filing. It paid external fundraisers $131k to raise $1.1m. It costs the charity $0.12 to raise a dollar via external fundraisers.

UJA GTA’s five largest grants reported in its F2020 T3010 CRA filing are: $28.9m to United Israel Appeal of Canada (38% of total grants), $6.0m to Joseph and Wolf Lebovic Jewish Community Campus (8%), $5.4m to Jewish Family and Child Service of Greater Toronto (7%), $2.6m to Anne and Max Tanenbaum Community Hebrew Academy of Toronto (3%), and $2.1m to Eitz Chaim Schools (3%). This grant breakdown does not include grants that went to the nine Canadian charities controlled by UJA GTA.

Charity Intelligence has sent this profile update to UJA GTA for review. Comments and edits may be forthcoming.

Updated on June 2, 2021, by Shira Wine.

Financial Review


Financial Ratios

Fiscal year ending June
202020192018
Administrative costs as % of revenues 8.2%9.4%8.0%
Fundraising costs as % of donations 5.5%6.6%7.1%
Total overhead spending 13.7%16.0%15.1%
Program cost coverage (%) 10.3%(13.6%)(23.3%)

Summary Financial Statements

All figures in $000s
202020192018
Donations 126,650108,018110,026
Government funding 2,4807,7142,570
Fees for service 14,37818,64417,629
Business activities (net) (498)9891,035
Investment income 9673185
Other income 7,2887,4819,762
Total revenues 150,394142,919141,207
Program costs 19,33322,27021,121
Grants 43,50442,24139,877
Donor-designated donations 31,36829,17939,502
Administrative costs 12,28413,40511,338
Fundraising costs 6,9557,1287,758
Other costs 1,8322,1052,137
Total spending 115,276116,328121,733
Cash flow from operations 35,11826,59119,474
Capital spending 17,97020,96410,840
Funding reserves 6,500(8,775)(14,215)

Note: Rental income is reported net of building operations expenses in business activities, decreasing total revenues and expenses by $4.4m in F2020, $3.9m in F2019, and $3.2m in F2018. Ci reported Foundation administrative fee recoveries as a contra-expense in administrative costs, decreasing total revenues and expenses by $1.5m in F2020, $1.4m in F2019, and $1.2m in F2018. Ci adjusted for non-government deferred revenue (excluding deferred revenues from community centre operations and rent items), increasing revenue by $18.1m in F2020, $5.4m in F2019, and $103k in F2018. Ci did not include provision for doubtful pledges in expenses, decreasing total expenses by $1.3m in F2018. Program costs include Community Centre operations expenses and capital project expenses. Strategic plan costs are included in administrative costs. Ci only backed out interest-bearing loans payable from funding reserves. Ci adjusts grants for changes in grants payable to report actual cash grants made during the year. UJA GTA’s audited financials report changes in grants payable to United Israel Appeal that would increase grants by $694k in F2020, $544k in F2019, and $3.0m in F2018, but the statements do not disclose whether these changes relate to undesignated grants or donor-designated grants. As such, Ci’s analysis does not include an adjustment.

Salary Information

Full-time staff: 143

Avg. Compensation: $120,007

Top 10 staff salary range:

$350k +
1
$300k - $350k
0
$250k - $300k
5
$200k - $250k
4
$160k - $200k
0
$120k - $160k
0
$80k - $120k
0
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2020

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Comments & Contact

Comments added by the Charity:

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Charity Contact

Website: www.jewishtoronto.com
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 416-635-2883

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