300-439 University Avenue
Toronto, ON M5G 1Y8
President & CEO: Sharon Wood
Board Chair: Carolyn McGill

Charitable Reg. #:13000 5846 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

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Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 61 cents are available for programs.

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About Kids Help Phone:

Founded in 1989, Kids Help Phone is a hotline for kids in distress. It provides free and confidential professional counselling, referrals, and information. The service is available to children, teens, and young adults seeking advice on a variety of issues including mental/emotional health, peer relationships, family relationships, suicide, bullying, legal information, sexual health, school, and emotional abuse. 

Every day, more than 1,000 youth reach out to Kids Help Phone to receive support through a phone call, text, or online chat. The charity reports a 44% increase in demand for counselling from 2017 to 2018. The option to access counselling was new in 2018, initially piloted in Manitoba before having service expanded in November. Between launching the pilot service in February and the end of the year, Kids Help Phone had 37,000 counselling conversations over text. Volunteers responding to texts receive 36 hours of online training and are supported by a more experienced helpline supervisor.

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Results and Impact

Kids Help Phone reports that it initiates four to six active rescues each day. In these situations, a helpline supervisor calls emergency services to help a kid in immediate danger. The charity believes that a life is saved with each successful active rescue.

In 2014, Kids Help Phone completed an evaluation of the effect of its phone and chat counselling, receiving completed questionnaires from 232 phone counselling users and 230 from kids using the online chat. Most of the kids were more optimistic following counselling, with 73% of callers and 64% of online chatters reporting after contact that they felt that their future would be better. The magnitude of increase in optimism was greater for callers than online chatters. After only one session, 85% of callers and 65% of online chatters reported that they felt less distressed.

Within the 2018 pilot of the Kids Help Phone texting service, the charity reports that 86% of kids had a significant reduction in stress following a text conversation and 52% felt more confident that they could cope with their life situation.

Charity Intelligence has given Kids Help Phone a Low impact rating based on demonstrated impact per dollar spent.

Impact Rating: Low

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Kids Help Phone is a large charity with donations and special event revenue of $12.9m in F2018. Of donations, $274k are in-kind donations of contributed legal services and travel miles. The charity received $7.5m in government funding, representing 37% of total revenue. Administrative costs are 7% of revenues less investment income, and fundraising costs are 32% of donations. For every dollar donated, 61 cents go to the cause, which is outside of Ci’s reasonable range for overhead spending. Kids Help Phone has funding reserves of $6.7m which could cover less than six months of program costs.

In F2017, Kids Help Phone paid external fundraisers $47k that collected $20k in donation revenue for the charity. This means that Kids Help Phone paid $2.38 per dollar raised. In F2016, $2.41 was paid to external fundraisers per dollar raised.

This charity report is an update that has been sent to Kids Help Phone for review. Changes and edits may be forthcoming.

Updated on July 5, 2019 by Madison Kerr.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 6.5%7.5%8.3%
Fundraising costs as % of donations 32.3%36.6%36.7%
Program cost coverage (%) 48.7%66.7%53.9%

Summary Financial Statements

All figures in $000s
Donations 6,3924,9255,538
Goods in kind 274365347
Government funding 7,5306,1624,617
Special events 6,2606,2605,782
Investment income 644652
Other income 415848
Total revenues 20,56117,81616,384
Program costs 13,85811,16410,800
Administrative costs 1,3321,3291,352
Fundraising costs 4,0844,0914,152
Cash flow from operations 1,2861,23280
Capital spending 000
Funding reserves 6,7487,4445,819

Salary Information

Full-time staff: 169

Avg. Compensation: $67,672

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2018

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Comments & Contact

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Charity Contact

Website: www.kidshelpphone.ca
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