2010 Winston Park Drive, Suite 500
Oakville, ON L6H 5R7
CEO: Andrew Murie
Board Chair: Brenda Johnson

Charitable Reg. #:13907 2060 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

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Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 70 cents are available for programs.

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About MADD Canada:

Founded in 1989 as Mothers Against Drunk Driving, today MADD Canada’s mission is to stop both alcohol and drug impaired driving.  Impaired driving is a leading criminal cause of death in Canada. The latest national statistics (from 2014) show that 55% of fatal road crashes involved alcohol and/or drugs. About 1,273 people died in these accidents. MADD Canada educates people on the harm of impaired driving, and supports victims of this crime.

Youth awareness programs  were 44% of MADD Canada's program spending in F2019. Over 1 million high school students watched MADD Canada's hard-hitting 'No Tomorrow' presentation in over 2,000 school assemblies. For youth in Grades 4-7, MADD Canada's SmartWheel program teaches the dangers of driving impaired. In 2019, there were more than 500 'SmartWheel' presentations, including virtual reality goggles and tablets.  In 2019, MADD Canada provided bursaries to 5 post-secondary students impacted by impaired driving.

Public education, public awareness, and research represented 43% of program costs in F2019. MADD Canada received $15.5 million in free airtime to educate the public about impaired driving. With this free airtime, MADD Canada broadcast 117,000 television ads. MADD Canada also ran the Don’t Drive High campaign to emphasize the dangers of using cannabis while driving. Further, MADD Canada expanded its Campaign 911 initiative into Ontario by placing reminders to report impaired driving on 200 transport vehicles.

Victim services were 13% of program costs in F2019. Through over 100 chapters, trained victim service volunteers help over 20,000 victims annually. 

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Results and Impact

Charity Intelligence has given MADD Canada a Low impact rating based on demonstrated impact per dollar spent.

MADD Canada's 2018 study estimates 43,247 lives were saved due to reductions in alcohol-related crash deaths between 1982 and 2014. In 2014, it estimates 1,374 lives were saved.  

MADD Canada lobbies for tougher impaired driving laws. In June 2018, the Canadian government passed Bill C-46 with mandatory road breathalyzers and lower limits on impaired driving. MADD Canada estimates these new laws will reduce impaired driving rates by 20% annually. 

Key results for 2019 include MADD Canada's survey of students in its school assembly program. Having watched MADD Canada's presentation, 86% agree that marijuana would impair their driving ability (compared with 72% before the presentation) and 97% say they found MADD's presentation important.

While Charity Intelligence highlights these key results, they may not be a complete representation of MADD Canada's results.

Impact Rating: Low

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MADD Canada is a Large charity, receiving $9.8m in cash donations in F2019. Administrative costs are 2% of total revenues and fundraising costs are 28% of cash donations. For every dollar donated, 70 cents go to MADD's programs. This is within Ci’s reasonable range for overhead spending. 

MADD’s total revenues and program spending include $15.5m in donated airtime for public service announcements in F2019. These are shown below as donated goods in kind. 

MADD Canada has funding reserves of $6.7m. The reserves can cover 30% of annual program costs. Not including donated airtime, funding reserves would cover 102% of annual program costs. 

In F2019, MADD Canada paid external fundraisers $2m to raise $3m. In other words, it costs MADD Canada $0.66 to raise $1. 

This charity report is an update that has been sent to MADD Canada for review. Changes and edits may be forthcoming. 

Updated on May 7, 2020 by Tenzin Shomar. 

Financial Review

Financial Ratios

Fiscal year ending March
Administrative costs as % of revenues 1.8%1.8%1.6%
Fundraising costs as % of donations 27.9%33.9%33.5%
Total overhead spending 29.7%35.7%35.1%
Program cost coverage (%) 101.9%105.3%126.5%

Summary Financial Statements

All figures in $000s
Donations 9,8309,1647,934
Goods in kind 15,48015,79121,026
Government funding 223328464
Fees for service 142718
Lotteries (net) 140159153
Investment income 189107262
Other income 122236
Total revenues 25,88925,59829,893
Program costs 6,5226,0665,539
Grants 491542
Donated goods exp 15,48015,79120,976
Administrative costs 459462478
Fundraising costs 2,7463,1072,654
Total spending 25,25625,44029,689
Cash flow from operations 633158211
Capital spending 206398512
Funding reserves 6,6996,4027,058

Note: Ci gathered grants figures from the charity's T3010 CRA filings and backed the amounts out of program costs.  

Salary Information

Full-time staff: 20

Avg. Compensation: $93,259

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2019

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Comments & Contact

Comments added by the Charity:

MADD Canada provided these comments below to a previous profile. Updated comments from the charity may be forthcoming:

MADD Canada is one of the leading charitable organizations on financial transparency. MADD Canada each year puts on its website (madd.ca) its approved budget, audited financial statements and its charitable tax return filed with the Canada Revenue Agency. MADD Canada’s goal each year is to spend 65% of its revenues on its charitable programs and keep its fundraising and administrative expenses below 35%. Some of the information completed by Charity Intelligence Canada (Ci) on MADD Canada requires further details and clarifications.

Average Compensation:

This average compensation formula used by Ci includes both salary and benefit costs. So the reader must be aware that the average compensation in MADD Canada’s case is higher by 18% to reflect the costs of benefits provided by MADD Canada to its employees. The formula used by Ci only averages the 18 full-time employees so the average compensation is much higher than it would be if all MADD Canada staff were included in the formula used by Ci.

Funding Reserves:

MADD Canada’s net assets were $4,017,005 as of March 31, 2018. There are three components that make up MADD Canada’s net assets. One, MADD Canada Chapters and Community Leaders have net assets of $1,406,278. Two, MADD Canada has a Victim Bursary Fund of $492,510 which provides post-secondary scholarships to students whose parent/guardian/sibling were killed in an impaired driving crash. Three, MADD Canada has general operating reserves of $2,118,217.

Charity Contact

Website: www.madd.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 905-829-8805