2010 Winston Park Drive, Suite 500
Oakville, ON L6H 5R7
CEO: Andrew Murie
Board Chair: Brenda Johnson

Charitable Reg. #:13907 2060 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

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Audited financial statements available only through official request for information from Charities Directorate.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 63 cents are available for programs.

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About MADD Canada:

Founded in 1989, MADD Canada’s mission is to stop impaired driving and to support people affected by this crime. Impaired driving remains a leading criminal cause of death in Canada. The latest national statistics (from 2014) show that drugs and/or alcohol were present in 55% of all fatal road crashes, representing about 1,273 lives lost. Approximately 65,000 Canadians are impacted by impaired drivers annually. MADD Canada and its more than 100 Chapters and Community Leaders across the country run awareness and education programs to promote sober driving and provide victim services to those affected by impaired driving. 

Public education, public awareness, and research is MADD Canada's largest program representing 85% of program costs in F2018. MADD Canada received $15.8 million in free airtime to educate the public about impaired driving. In F2018, MADD Canada broadcast 120,000 ads on television. This is 248 ads each day. In addition, MADD Canada posted almost 50 national and provincial press releases on legislative issues, education programs, safety reminders, and commemorations for victims and survivors in F2018. This year marked MADD Canada’s 30th annual Project Red Ribbon event where volunteers distributed over 1 million red ribbons to raise public awareness about impaired driving.  

Youth awareness programs represent 11% of MADD Canada programs. MADD Canada’s pilot SmartWheels program is an innovative mobile classroom to teach students in Grades 4-6 the dangers of driving drunk or drugged. In a high-tech RV, MADD uses virtual reality goggles and tablets to raise students’ awareness about the risks of alcohol and drugs before they are exposed to them, to influence responsible decision-making and to teach safety strategies. Since November 2017, MADD Canada has provided 210 presentations and plans to expand the program in F2019. MADD Canada also runs a School Assembly Program, which is delivered to approximately 1 million grade 7 – 12 students across Canada each year. 

Victim service programs make up the remaining 4% of program costs. These programs help over 20,000 victims annually, and have trained 300 victim services volunteers. 

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Results and Impact

MADD Canada released a study in April 2018 estimating the number of Canadian lives saved due to reductions in alcohol-related crash deaths. The report states 43,247 lives were saved between 1982 and 2014, and 1,374 were saved in 2014 alone.  

MADD Canada advocates for policy that combats impaired driving in Canada. In April 2017, federal legislation was introduced to create drug-impaired driving limits and roadside testing options, and mandatory alcohol screening. After more than a year of debate in the House of CommonsBill C-46 was passed into law in June 2018. 

Charity Intelligence has given MADD Canada a Low impact rating based on demonstrated impact per dollar spent.

Impact Rating: Low

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MADD Canada is a Large charity with $8.7m cash donations received in F2018. Administrative costs were 2% of total revenues (excluding investment income), while fundraising costs were 36% of cash donations. For every dollar donated, 62 cents go to MADD's programs, which is outside of Ci’s reasonable range for overhead spending. Goods-in-kind donations make up 63% of total revenues. These donations included $15.8m in donated airtime for public service announcements in F2018. 

MADD Canada has funding reserves of $6.4which can cover 29% of annual program costs. Excluding airtime for public service announcements from program costs, funding reserves cover 105% of annual program costs. 

MADD Canada used external fundraisers in F2018. The charity paid $2.4m to raise $3.5m from the external fundraiser for a cost of $0.68 per dollar raised. 

This charity report is an update that has been sent to MADD Canada for review. Changes and edits may be forthcoming. 

Updated on June 19, 2019 by Caroline McKenna. 

Financial Review

Financial Ratios

Fiscal year ending March
Administrative costs as % of revenues 1.8%1.6%1.4%
Fundraising costs as % of donations 35.5%33.3%33.5%
Total overhead spending 37.3%35.0%34.9%
Program cost coverage (%) 29.2%26.6%33.6%

Summary Financial Statements

All figures in $000s
Donations 8,7117,9426,705
Goods in kind 15,79121,02617,672
Government funding 328464179
Fees for service 271813
Lotteries (net) 159153118
Investment income 10726255
Other income 223610
Total revenues 25,14629,90024,753
Program costs 21,89026,56421,444
Administrative costs 459477342
Fundraising costs 3,0912,6482,248
Total spending 25,44029,68924,034
Cash flow from operations (295)211720
Capital spending 05120
Funding reserves 6,4027,0587,199

Note: F2016 represents the 9 months ending March 2016. Program cost coverage for F2016 is based on grossing up program costs to 12 months of operations.  Ci included deferred revenues under donations, affecting revenues by ($453k) in F2018, $7k in F2017, and $813k in F2016.

Salary Information

Full-time staff: 17

Avg. Compensation $108,612

Top 10 staff salary range

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2018

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Comments & Contact

Comments added by the Charity:

MADD Canada is one of the leading charitable organizations on financial transparency. MADD Canada each year puts on its website (madd.ca) its approved budget, audited financial statements and its charitable tax return filed with the Canada Revenue Agency. MADD Canada’s goal each year is to spend 65% of its revenues on its charitable programs and keep its fundraising and administrative expenses below 35%. Some of the information completed by Charity Intelligence Canada (Ci) on MADD Canada requires further details and clarifications.

Average Compensation:

This average compensation formula used by Ci includes both salary and benefit costs. So the reader must be aware that the average compensation in MADD Canada’s case is higher by 18% to reflect the costs of benefits provided by MADD Canada to its employees. The formula used by Ci only averages the 18 full-time employees so the average compensation is much higher than it would be if all MADD Canada staff were included in the formula used by Ci.

Funding Reserves:

MADD Canada’s net assets were $4,017,005 as of March 31, 2018. There are three components that make up MADD Canada’s net assets. One, MADD Canada Chapters and Community Leaders have net assets of $1,406,278. Two, MADD Canada has a Victim Bursary Fund of $492,510 which provides post-secondary scholarships to students whose parent/guardian/sibling were killed in an impaired driving crash. Three, MADD Canada has general operating reserves of $2,118,217.

Charity Contact

Website: www.madd.ca
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