MADD Canada

2010 Winston Park Drive, Suite 500
Oakville, ON L6H 5R7
CEO: Andrew Murie
Board Chair: Brenda Johnson

Charitable Reg. #: 13907 2060 RR0001
Sector: Social Services
Operating Charity

Results Reporting

Grade: A-

The grade is based on the charity's public reporting of the work it does and the results it achieves.

Financial Transparency

Audited financial statements for current and previous years available on the charity's website [Audited financial statement for most recent year]

Need for Funding

Funding Reserves Program Costs

Spending Breakdown

Cents to the Cause

2015 2016 2017
For a dollar donated, cents funding the cause after fundraising and admin costs, excluding surplus.

Full-time staff #17

Avg. Compensation $98,081

Top 10 Staff Salary Range

$350k + 0
$300k - $350k 0
$250k - $300k 0
$200k - $250k 1
$160k - $200k 0
$120k - $160k 1
$80k - $120k 7
$40k - $80k 1
< $40k 0
Information from most recent CRA Charities Directorate filings for F2017

About MADD Canada:

Founded in 1989, MADD Canada’s mission is to stop impaired driving and to support people affected by this crime Impaired driving remains a leading criminal cause of death in Canada. In 2014, drugs and/or alcohol were present in 55.4% of all fatal road crashes, representing about 1,273 lives lost. The economic cost of impaired driving was estimated in 2010 at $20.6 billion. MADD Canada and its more than 100 Chapters and Community Leaders across the country run awareness and education programs to promote sober driving and provide victims services to victims and survivors of impaired driving.

Public education, public awareness, and research is MADD Canada's largest program representing 90% of program costs in F2017. No breakdown between the three was provided. MADD Canada received $21 million in free advertising to educate the public. As per its F2017 annual report, MADD Canada put up 1,264 road signs and 917 boating signs across Canada to encourage Canadians to report suspected impaired drivers or boaters. In 2017, MADD Canada broadcast 176,829 ads on television. This is 484 ads each day. In addition, MADD Canada spent $2.8 million posting almost 50 national and provincial press releases on legislative issues, education programs, safety reminders, and commemorations for victims and survivors in F2017.

Youth awareness programs are 7% of MADD Canada programs. In November 2017, MADD Canada launched an innovative new program to teach students the dangers of driving drunk or drugged. In a $308,000 retrofitted high-tech RV, MADD's "mobile classroom" will engage with Grade 4-6 students (aged 9-12). Students will use virtual reality goggles and tablets. MADD is piloting this program in Ontario. MADD Canada also runs a School Assembly Program, which is delivered to approximately 1 million Grades 7 – 12 students across Canada each year.

Victim service programs make up the remaining 3% of program costs. These programs help over 20,000 victims annually, and have trained 300 victim services volunteers.

Results and Impact: MADD Canada released a study in April 2018 estimating the number of Canadian lives saved due to reductions in alcohol-related crash deaths. The reports states 43,247 lives were saved between 1982 and 2014, and 1,374 were saved in 2014 alone. This works out to around $21,608 in MADD total costs per life saved.

Financial Review:

MADD Canada is a Large charity with $7.9m cash donations received in F2017. Administrative costs were 2% of total revenues, while fundraising costs were 33% of cash donations. For every dollar donated, 65 cents go to the cause, which falls just outside of Ci’s reasonable range for overhead spending.

Goods-in-kind donations make up 70% of total revenues. These donations included $21.0m in donated airtime for public service announcements in F2017.

Funding reserves were $7.1m and cover 27% of annual program costs, indicating a funding need. Excluding airtime for public service announcements from program costs, funding reserves cover 127% of annual program costs.

MADD Canada used external fundraisers in F2017. The charity paid $1.9m to raise $3.0m from the external fundraiser for a cost of $0.63 per dollar raised.

This charity report is an update that has been sent to MADD Canada for review. Changes and edits may be forthcoming.

Updated on June 19, 2018 by Joeyanne Cheung.

Financial Ratios

Fiscal year ending March
Administrative costs as % of revenues 1.6%1.4%1.3%
Fundraising costs as % of donations 33.3%33.5%30.7%
Program cost coverage (%) 26.6%25.2%21.5%

Summary Financial Statements

All figures in $000s
Donations 7,9426,7057,969
Goods in kind 21,02617,67224,319
Government funding 464179157
Fees for service 181330
Lotteries (net) 153118155
Investment income 26255199
Other income 361012
Total revenues 29,90024,75332,841
Program costs 26,56421,44428,963
Administrative costs 477342433
Fundraising costs 2,6482,2482,448
Cash flow from operations 211720997
Funding reserves 7,0587,1996,235
Note: F2016 represents the 9 months ending March 2016. Program cost coverage for F2016 is based on grossing up program costs to 12 months of operations.  Ci included deferred revenues under donations, increasing revenues by $7k in F2017, $813k in F2016, and $614k in F2015.

Comments added by the Charity:

This comment is based on an older version of this profile and may be updated by the charity.

MADD Canada is one of the leading charitable organizations on financial transparency. MADD Canada each year puts on its website ( its approved budget, audited financial statements and its charitable tax return filed with the Canada Revenue Agency. MADD Canada’s goal each year is to spend 65% of its revenues on its charitable programs and keep its fundraising and administrative expenses below 35%. Some of the information completed by Charity Intelligence Canada (Ci) on MADD Canada requires further details and clarifications.

Average Compensation:

This average compensation formula used by Ci includes both salary and benefit costs. So the reader must be aware that the average compensation in MADD Canada’s case is higher by 18% to reflect the costs of benefits provided by MADD Canada to its employees. The formula used by Ci only averages the 18 full-time employees so the average compensation is much higher than it would be if all MADD Canada staff were included in the formula used by Ci.

Funding Reserves:

MADD Canada’s net assets were $3,555,516 as of June 30, 2013. There are three components that make up MADD Canada’s net assets. One, MADD Canada Chapters and Community Leaders have net assets of $1,141,000. Two, MADD Canada has a Victim Bursary Fund of $372,000 which provides post-secondary scholarships to students whose parent/guardian/sibling were killed in an impaired driving crash. Three, MADD Canada has general operating reserves of $2,043,000.

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