MADD Canada

About MADD Canada:

Founded in 1989, MADD Canada’s mission is to stop impaired driving and to support people affected by this crime Impaired driving remains a leading criminal cause of death in Canada. In 2014, drugs and/or alcohol were present in 55.4% of all fatal road crashes, representing about 1,273 lives lost. The economic cost of impaired driving was estimated in 2010 at $20.6 billion. MADD Canada and its more than 100 Chapters and Community Leaders across the country run awareness and education programs to promote sober driving and provide victims services to victims and survivors of impaired driving.

Public education, public awareness, and research is MADD Canada's largest program representing 90% of program costs in F2017. No breakdown between the three was provided. MADD Canada received $21 million in free advertising to educate the public. As per its F2017 annual report, MADD Canada put up 1,264 road signs and 917 boating signs across Canada to encourage Canadians to report suspected impaired drivers or boaters. In 2017, MADD Canada broadcast 176,829 ads on television. This is 484 ads each day. In addition, MADD Canada spent $2.8 million posting almost 50 national and provincial press releases on legislative issues, education programs, safety reminders, and commemorations for victims and survivors in F2017.

Youth awareness programs are 7% of MADD Canada programs. In November 2017, MADD Canada launched an innovative new program to teach students the dangers of driving drunk or drugged. In a $308,000 retrofitted high-tech RV, MADD's "mobile classroom" will engage with Grade 4-6 students (aged 9-12). Students will use virtual reality goggles and tablets. MADD is piloting this program in Ontario. MADD Canada also runs a School Assembly Program, which is delivered to approximately 1 million Grades 7 – 12 students across Canada each year.

Victim service programs make up the remaining 3% of program costs. These programs help over 20,000 victims annually, and have trained 300 victim services volunteers.

Results and Impact: MADD Canada released a study in April 2018 estimating the number of Canadian lives saved due to reductions in alcohol-related crash deaths. The reports states 43,247 lives were saved between 1982 and 2014, and 1,374 were saved in 2014 alone. This works out to around $21,608 in MADD total costs per life saved.

Financial Review:

MADD Canada is a Large charity with $7.9m cash donations received in F2017. Administrative costs were 2% of total revenues, while fundraising costs were 33% of cash donations. For every dollar donated, 65 cents go to the cause, which falls just outside of Ci’s reasonable range for overhead spending.

Goods-in-kind donations make up 70% of total revenues. These donations included $21.0m in donated airtime for public service announcements in F2017.

Funding reserves were $7.1m and cover 27% of annual program costs, indicating a funding need. Excluding airtime for public service announcements from program costs, funding reserves cover 127% of annual program costs.

MADD Canada used external fundraisers in F2017. The charity paid $1.9m to raise $3.0m from the external fundraiser for a cost of $0.63 per dollar raised.

This charity report is an update that has been sent to MADD Canada for review. Changes and edits may be forthcoming.

Updated on June 19, 2018 by Joeyanne Cheung.