90 Eglinton Ave. East, Suite 400
Toronto, ON M4P 2Y3
President & CEO: David Morley
Board Chair: Chris Simard

Charitable Reg. #:12268 0572 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

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Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 63 cents are available for programs.

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About UNICEF Canada:

Founded in 1955 and based in Toronto, UNICEF Canada raises funds for United Nations Children’s Fund (UNICEF), a US-based international charity, and advocates for children’s rights in Canada. UNICEF’s mission is to reach every child and ensure their well-being, regardless of their location. It aims to reach the poorest, most vulnerable children in the world’s most inaccessible places and provide life-saving essentials like vaccines and clean water. In F2018, UNICEF Canada provided $19.1m in support for UNICEF’s international programming and spent $3.7m on programs in Canada.

In F2018, UNICEF Canada spent 37% of total program spending on Highest Priority Needs projects. These projects help children most urgently in need of assistance. UNICEF Canada reached 233,416 people with life-saving essentials through its top 10 Survival Gifts in F2018. The charity reports that it has helped UNICEF to immunize 45% of children around the world. UNICEF Canada also provided more than 520,000 zinc tablets to children in India, preventing diarrhea-related deaths.

Canadian Advocacy and Research programs made up 16% of UNICEF Canada’s total program spending in F2018. UNICEF Canada reported that it engaged 350 Canadian schools and community groups in fundraising for children around the world in F2018.

UNICEF Canada’s Health, HIV/AIDS, Water and Sanitation programs made up 16% of total program spending in F2018. The 25th Team is a group of 60 Canadian women who joined for a 4-year global development project working in 5 countries. In F2018, UNICEF Canada’s 25th Team projects directly benefitted more than 605,000 women, adolescents, and children. The charity reported that it gave 185,000 women and children in remote areas of Namibia regular access to maternal and child health services. It also installed 700 water pumps, reaching 105,000 people with clean water in F2018.

In F2018, UNICEF Canada’s Emergency Response program made up 16% of total program spending. UNICEF Canada reported that it responded to more than 300 emergencies around the world in 2018. UNICEF Canada’s Education, Nutrition & Child Protection program made up the final 15% of total program spending in F2018.

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Results and Impact

UNICEF Canada reported that in F2018, it treated 2.6 million children for severe acute malnutrition and vaccinated 4.7 million children against measles. It also gave 35.3 million people access to safe water and provided 1.1 million people with cash assistance.

UNICEF Canada reported that during Canada’s G7 presidency in 2018, it was part of a core group of child rights organizations that used its influence to secure a G7 commitment to Girls’ Education in Crisis, including a $3.8-billion global commitment.

While Ci highlights these key results, they may not be a complete representation of UNICEF Canada’s results and impact.

Charity Intelligence has given UNICEF a Fair impact rating based on demonstrated impact per dollar spent.

Impact Rating: Fair

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UNICEF Canada is a Major 100 charity, meaning it is one of Canada’s 100 largest charities in terms of donations. UNICEF Canada collected $30.2m in donations in F2018. Administrative costs are 4% of revenues and fundraising costs are 33% of donations. Per dollar donated to the charity, 63 cents go the cause. This is outside Ci’s reasonable range for overhead spending. In its financial statements, UNICEF Canada reports that $2.4m in F2018 and $2.0m in F2017 was received from UNICEF for fundraising activities.

UNICEF Canada’s funding reserves of $14.6m can cover under 8 months of annual program costs and granting activities.

UNICEF Canada reports using external fundraisers as part of its fundraising activities. In its most recent F2017 T3010 CRA filing, the charity reports paying $3.3m to external fundraisers that collected $4.6m, producing a fundraising ratio of 72%. This means that UNC paid $0.72 for every dollar raised by external fundraisers.

This charity report is an update that has been sent to UNICEF Canada for review. Changes and edits may be forthcoming.

Updated on July 2, 2019 by Lauren Chin.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 4.4%7.2%9.1%
Fundraising costs as % of donations 33.1%28.6%24.3%
Total overhead spending 37.5%35.8%33.4%
Program cost coverage (%) 63.8%49.2%50.9%

Summary Financial Statements

All figures in $000s
Donations 30,17230,29726,718
Government funding 1,3135,9852,553
Business activities (net) 456516684
Other income 2,5772,09223
Total revenues 34,51938,89029,977
Program costs 3,6793,9753,312
Grants 19,13123,15317,330
Administrative costs 1,5042,7962,739
Fundraising costs 9,9878,6626,487
Total spending 34,30238,58729,868
Cash flow from operations 217303108
Capital spending 5670108
Funding reserves 14,55113,34010,506

Note: Ci reported product sales net of expenses in business activities, reducing revenues and expenses by $43k in F2018, $29k in F2017, and $30k in F2016. Ci removed amortization from program costs, administrative, and fundraising expenses on a pro-rated basis.

Salary Information

Full-time staff: 62

Avg. Compensation $95,316

Top 10 staff salary range

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2017

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Comments & Contact

Comments added by the Charity:

UNICEF is the world’s farthest-reaching humanitarian organization for children. Across more than 190 countries and territories, and in the world’s toughest places, we work to help children survive and thrive. UNICEF works to defend children’s rights, to protect them and to keep them healthy and educated. We work tirelessly to give all children a fair chance to fulfil their potential. We put children at the centre of all that we do, which means UNICEF helps children regardless of race, religion or politics.

As part of the UN family, UNICEF has special status in countries where we deliver programs, enabling us to do more to help children. This means that all our initiatives are scalable and many are adopted by host governments, creating a large multiplier effect for donor dollars as governments invest more in support services for children. Our core priority areas are health, education, nutrition, water, sanitation and hygiene.

Our ability to work effectively with partners allows UNICEF to work in countries other organizations cannot access. We provide vaccines for 45 per cent of the world’s children. Vaccines are one of the simplest, cost-effective and most successful ways to save children’s lives. We’re working to completely rid the world of diseases like polio and maternal and neonatal tetanus. 

UNICEF responds to more than 300 humanitarian crises each year, including natural disasters and armed conflicts. During major crises, we are the lead organization for water, sanitation, hygiene, nutrition and co-lead on education, ensuring emergency response efforts meet stringent standards and are coordinated to ensure the most effective deployment of resources. Our logistics capacity is unrivalled, anchored by the world’s largest humanitarian warehouse, in Copenhagen, giving us the ability to quickly deploy life-saving materials around the world.

UNICEF is the largest collector of data on children, making us a global expert on all aspects of being a child. And we are in countries for the long run—before, during and after an emergency — making our ability to mobilize quickly and achieve impact second to none. We are also the only organization named in the United Nations Convention on the Rights of the Child.

While UNICEF is part of the UN system, we rely entirely on voluntary donations. To learn more about UNICEF and the opportunities to support children around the world, please visit unicef.ca or call 1-800-308-3248.

Charity Contact

Website: www.unicef.ca
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