90 Eglinton Ave. East, Suite 400
Toronto, ON M4P 2Y3
President & CEO: David Morley
Board Chair: Chris Simard

Charitable Reg. #:12268 0572 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

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Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 58 cents are available for programs.

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About UNICEF Canada:

Founded in 1955 and based in Toronto, UNICEF Canada raises support for United Nations Children’s Fund (UNICEF) - a UN agency headquartered in New York - and advocates for children’s rights in Canada and abroad. UNICEF Canada's mission is to defend every child's right to a childhood so they can grow up safe, healthy, and able to reach their potential. It aims to reach the poorest, most vulnerable children in the world’s most inaccessible places and provide life-saving essentials like vaccines, safe water, and more. In F2019, UNICEF Canada provided $19.9m in support for UNICEF’s international programming and spent $4.4m on advocacy and research in Canada. UNICEF International's income was $6.4b USD. 

In 2019, UNICEF Canada spent 40% of total program spending on Highest Priority Needs projects. These projects help children most urgently in need of assistance. In 2019, UNICEF Canada reached 927,000 children globally with Survival Gifts. The charity also reports that it has helped UNICEF to immunize nearly half the world's children. 

Education, Nutrition, & Child Protection made up 18% of UNICEF Canada’s total program spending in 2019. The 25th Team is a group of 60 Canadian women who joined for a 4-year global development project working in 5 countries. In 2019, UNICEF Canada’s 25th Team projects directly benefitted 704,000 women, adolescents, and children, up from 605,000 in 2018.

Canadian Advocacy and Research programs made up 16% of UNICEF Canada’s total program spending in 2019. UNICEF Canada reported that it engaged 410 Canadian schools and community groups (350 in 2018) in fundraising for children around the world in 2019. UNICEF Canada also published the Canadian Index of Child and Youth Well-being, which tracks 125 indicators across nine dimensions to measure the happiness of Canadian children and address their challenges. Key results show that only 55% of children report a high level of life satisfaction, and more than a third of young Canadians experience discrimination.

UNICEF Canada’s Health, HIV/AIDS, Water and Sanitation programs made up 13% of total program spending in 2019. UNICEF Canada provided more than 128,500 children with water and hygiene essentials. Emergency Response projects made up the final 13% of total program spending in 2019. The top three emergency responses UNICEF Canada supported were the Yemen Crisis, Cyclone Idai, and the Rohingya Crisis.

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Results and Impact

Some of UNICEF's data in its Annual Report did not encompass all of 2019. In the first eight months of 2019, UNICEF Canada reports helping UNICEF treat 2.1 million children for severe acute malnutrition and vaccinate 28.9 million children against measles. It also gave 32.2 million people access to safe water and provided 850k people with cash assistance.

While Ci highlights these key results, they may not be a complete representation of UNICEF Canada’s results and impact.

Charity Intelligence has given UNICEF a Fair impact rating based on demonstrated impact per dollar spent.

Impact Rating: Fair

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UNICEF Canada is a Major 100 charity, meaning it is one of Canada’s 100 largest charities in terms of donations. UNICEF Canada collected $32.8m in donations in F2019, accounting for 84% of total revenue. Administrative costs are 5% of revenues and fundraising costs are 37% of donations. This means overhead costs are 42%. For every dollar donated to the charity, 58 cents go the cause. This is outside Ci’s reasonable range for overhead spending and has been for the past three years. In its financial statements, UNICEF Canada reports that $3.7m in F2019, $2.4m in F2018 and $2.0m in F2017 was received from UNICEF for fundraising activities.

UNICEF Canada’s funding reserves of $13.1m can cover six months of annual program costs and granting activities.

UNICEF Canada used external fundraisers in F2019. It paid $3.3m to raise $5.4m at a cost of $0.61 per dollar raised.

This charity report is an update that has been sent to UNICEF Canada for review. Changes and edits may be forthcoming.

Updated on June 17, 2020 by Eric Jose.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 5.0%4.4%7.2%
Fundraising costs as % of donations 37.2%33.1%28.6%
Total overhead spending 42.2%37.5%35.8%
Program cost coverage (%) 54.2%63.8%49.2%

Summary Financial Statements

All figures in $000s
Donations 32,82930,17230,297
Government funding 2,0481,3135,985
Business activities (net) 292456516
Other income 3,8622,5772,092
Total revenues 39,03034,51938,890
Program costs 4,3593,6793,975
Grants 19,86719,13123,153
Administrative costs 1,9611,5042,796
Fundraising costs 12,2159,9878,662
Total spending 38,40234,30238,587
Cash flow from operations 628217303
Capital spending 5375670
Funding reserves 13,14214,55113,340

Note: Ci reported product sales net of expenses in business activities, reducing revenues and expenses by $51k in F2019, $43k in F2018, and $29k in F2017. Ci removed amortization from program costs, administrative, and fundraising expenses on a pro-rata basis.

Salary Information

Full-time staff: 66

Avg. Compensation: $94,458

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2018

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Comments & Contact

Comments added by the Charity:

UNICEF is the world’s farthest-reaching humanitarian organization for children. Across more than 190 countries and territories, and in the world’s toughest places, we work tirelessly to help children survive and have the chance of a better future. We put children at the centre of all that we do, which means UNICEF helps children regardless of race, religion or politics. UNICEF defends every child’s right to a childhood, so they can grow up safe, healthy and able to reach their potential.

As part of the UN family, UNICEF has special status in countries where we deliver programs, enabling us to do more to help children. This means that all our initiatives are scalable and many are adopted by host governments, creating a large multiplier effect for Canadian donor dollars as governments invest more in support services for children. Our core priority areas are education, health and nutrition, protection, water, and sanitation & hygiene.

Our ability to work effectively with partners allows UNICEF to work in countries other organizations cannot access. Vaccines are one of the simplest, most cost-effective and most successful ways to save children’s lives. We’re working to completely rid the world of diseases like polio and maternal and neonatal tetanus. 

In 2019, we provided humanitarian assistance in 281 emergencies in 96 countries, including natural disasters and armed conflicts. During major crises, we are the lead organization for water, sanitation and hygiene, nutrition and co-lead on education, ensuring emergency response efforts meet stringent standards and are coordinated to ensure the most effective deployment of resources. Our logistics capacity is unrivalled, anchored by the world’s largest humanitarian warehouse, in Copenhagen, giving us the ability to quickly deploy life-saving materials around the world.

UNICEF is the largest collector of data on children, making us a global expert on all aspects of being a child. And we are in countries for the long run—before, during and after an emergency — making our ability to mobilize quickly and achieve impact second to none. We are also the only organization named in the United Nations Convention on the Rights of the Child.

While UNICEF is part of the UN system, we rely entirely on voluntary donations. To learn more about UNICEF and the opportunities to support children around the world, please visit unicef.ca or call 1-800-308-3248.

Charity Contact

Website: www.unicef.ca
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