True North Society

P.O. Box 2162
Strathmore, AB T1P 1K2
Executive Director: Courtney Helfrich
Board Chair: Joyce Li

Charitable Reg. #:13742 2135 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]

✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

B+

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

n/r

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

55%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 55 cents are available for programs.



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OVERVIEW

About True North Society:

True North Society is a 4-star charity, with a B+ Results Reporting grade, which is above average. Its overhead spending is outside Ci’s reasonable range and its reserve funds can cover program costs for six months, which is within Ci’s reasonable range.

Founded in 1993, True North Society works to break the cycle of abuse by providing emergency shelter, outreach services, and prevention education to individuals and families experiencing domestic violence and family abuse. Operating in Strathmore, Alberta it is the first domestic shelter in Canada to offer help to men experiencing abuse and helps all genders.

True North Society’s programs include a 24-hour Crisis Line, an Emergency Shelter program and an Outreach and Education program. The charity did not provide a program spending breakdown in its latest annual report.

24-Hour Crisis line serves as the main entry point for services, receiving 1,431 calls in F2025, averaging 15-20 minutes. Staff conduct safety planning, create packing lists, arrange pet safekeeping, and coordinate transportation.

Emergency Shelter Services provide safe accommodation with wraparound support including housing assistance, employment support, income supports, childcare, basic needs, counselling access, and transportation. The average length of stay for families in F2025 was 31 days, with 42% of residents staying longer than 30 days, a significant increase from 17% on average over the last five years. The charity reports completing 46 danger assessments and making 239 referrals to support in F2025.

Outreach and Education supports both survivors living in the community and the wider public through prevention and education. It offers guidance to those no longer in shelter but who still need help with housing, legal issues, and local services. The program runs activities for children and families, including The Rec Room, which served 178 children in F2025 through 2,915 hours of programming. The charity also provides a Home Library and a Family Enjoyment Program, which supported 89 families with early learning, developmental screening, and parenting support. True North Society also partnered with Trellis Family Resource Network to run a teen drop-in space in Strathmore and Chestermere. Across all activities, the charity reached 2,743 people through workshops and community events focused on building healthy relationships and preventing abuse.

In 2023–2024, the charity reported that about one in four people leaving the shelter moved into unstable housing. To respond to this need, the charity is developing Finding Your True North, a new housing initiative that will provide safe, affordable accommodation and trauma-informed support for survivors as they rebuild stability after leaving emergency shelter.

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Results and Impact

In F2025, the charity successfully discharged 158 clients from its Emergency Shelter program, with personalized safety plans. 81% of survivors reported improved feelings of confidence and self-esteem after completing the program. 82% reported improved understanding of healthy boundaries.

As a result of Outreach and Education programs, 83% of survey respondents agree or strongly agree they learned about Healthy Relationships, 87% agree or strongly agree they learned about safety and 82% agree or strongly agree they learned how to identify signs of abusive behaviour.

True North Society is not yet rated on impact. This shows as n/r and it does not affect the star rating. While Ci highlights these results, they may not completely represent True North Society’s results and impact.

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Finances

True North Society is financially transparent. Its audited financial statements follow line-item costing, which does not align with financial reporting best practices. This means Ci referred to its T3010 filings to report program, administrative, and fundraising costs.

True North Society received $89k in donations in F2025, as well as $20k in donated goods and $78k in special events fundraising. True North Society received $1.7m in government funding, representing 89% of total revenue. True North Society spent $1.5m on its programs, representing 79% of revenue. The charity recorded a deficit of $245k, meaning it drew on its reserves to fund its operations.

True North Society spent $20k on fundraising, which is 12% of donations, and $624k on administrative costs, which is 34% of revenue (excluding investment income). For every dollar donated to the charity, 55 cents are available to go to the cause. This is outside Ci’s reasonable range for overhead spending, which is between 65-95.

True North Society has $838k in reserve funds (cash and investments). The reserves can cover 56% or six months of its annual program costs. This is within Ci’s reasonable range.

This report is an update that has been sent to True North Society, created on October 21, 2025, by Victoria Allder.

Financial Review


Financial Ratios

Fiscal year ending March
202520242023
Administrative costs as % of revenues 33.7%23.6%35.9%
Fundraising costs as % of donations 11.8%8.1%-9.0%
Total overhead spending 45.5%31.7%26.9%
Program cost coverage (%) 56.4%78.3%79.3%

Summary Financial Statements

All figures in $s
202520242023
Donations 88,955362,405(556,781)
Goods in kind 20,15519,32111,844
Government funding 1,668,4731,717,8691,916,146
Special events 78,16251,82093,886
Investment income 28,40430,22655,556
Total revenues 1,884,1492,181,6411,520,651
Program costs 1,485,4471,401,8141,517,603
Administrative costs 624,472507,514526,055
Fundraising costs 19,72033,69141,468
Total spending 2,129,6401,943,0202,085,126
Cash flow from operations (245,491)238,621(564,475)
Capital spending 27,488394,9501,400,820
Funding reserves 837,8031,097,4501,203,219

Note: Deferred Revenue: Ci adjusted for deferred donations, both in donations and in government revenue, which affected total revenue by ($118k) in F2025, $44k in F2024, and ($4k) in F2023. Deferred and unamortized capital contributions: Ci adjusted for deferred and unamortized capital contributions, affecting revenue by ($1k) in F2025, $185k in F2024 and ($572k) in F2023. Goods in kind: The value of donated goods was backed out of donations and included as Goods in kind.

Salary Information

Full-time staff: 18

Avg. compensation: $66,906

Top 10 staff salary range:

$350k +
0
$300k - $350k
0
$250k - $300k
0
$200k - $250k
0
$160k - $200k
0
$120k - $160k
0
$80k - $120k
2
$40k - $80k
6
< $40k
2

Information from most recent CRA Charities Directorate filings for F2025

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

Website: www.truenorthab.com
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 403-934-6634

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Charitable Registration Number: 80340 7956 RR0001