New Circles Community Services

161 Bartley Drive
Toronto, ON M4A 1E6
Executive Director: Rosie Smythe
Board Chair: Louise Stratford

Charitable Reg. #:83634 3673 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

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Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 83 cents are available for programs.

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About New Circles Community Services:

Founded in 2005, New Circles Community Services (New Circles) aims to meet the basic needs of those living in poverty by providing clothing to Toronto residents. The charity reports that one in five people in Toronto lives in poverty. When clients visit New Circles to access free clothing, they are also directed to relevant social assistance programs offered by the charity or by other community groups.

New Circles provides three main programs: GLOW, employment training, and settlement support.

New Circles Community Services runs GLOW (Gently Loved Outfits to Wear), a free clothing bank service. The program is open to low-income residents of the Flemingdon Park, Thorncliffe Park, Victoria Village, Taylor-Massey, Kennedy Park, and Oakridge areas of Toronto. In F2019, 13,300 clients made 18,000 visits to GLOW. New Circles states that its clients in F2019 consisted of 452 new families and 4,000 returning families, representing people from 112 countries.

New Circles runs employment training programs to equip clients with crucial skills. New Circles offers programs in either retail or office skills, which also provide experience with resume writing and job interviews. Program graduates receive a certificate from the Retail Council of Canada or Centennial College, depending on their selected stream. In F2019, New Circles had 32 graduates from retail and customer service programs and 28 graduates from business office skills programs.

The charity also supports newcomers to Canada in need of housing, childcare, employment, or social assistance. It provides case workers to meet with newcomers and make appropriate referrals to other agencies or New Circles employment programs. In F2019, the charity states that it provided orientation packages to 452 new clients and successfully referred 250 people to specific services.

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Results and Impact

Charity Intelligence has given New Circles a Fair impact rating based on demonstrated impact per dollar spent.

New Circles states that it distributes 350,000 pounds of clothing each year, which would otherwise end up in landfills. GLOW clients can reportedly save up to $1,250 per year on clothing, allowing them to spend money on other necessities such as food.

Among the graduates of New Circles’ retail program, 23 clients (72%) were employed or enrolled in additional training within six months. Among the graduates of office skills programs, 17 clients (61%) were employed or enrolled in further training. The charity states that there is a net economic benefit of $38k for each client who finds employment through its programs. This benefit reflects $24k annual earnings and a $14k reduction in social assistance.

While Ci highlights these key results, they may not be a complete representation of New Circles’ results and impact.

Impact Rating: Fair

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New Circles is a medium-sized charity with donations of $1.1m in F2019. Administrative costs are 8% of revenues (less investment income) and fundraising costs are 9% of donations. This results in total overhead spending of 17%. For every dollar donated, 83 cents go to the cause. This falls within Ci’s reasonable range for overhead spending.

New Circles has $580k in total funding reserves. Using its existing reserves, the charity could cover 59% or seven months of annual program costs.

This charity profile is an update that has been sent to New Circles Community Services for review. Changes and edits may be forthcoming.

Updated on June 23, 2020 by Eric Zhao.

Financial Review

Financial Ratios

Fiscal year ending August
Administrative costs as % of revenues 8.2%7.7%9.1%
Fundraising costs as % of donations 9.0%8.0%9.0%
Total overhead spending 17.1%15.7%18.0%
Program cost coverage (%) 58.9%63.0%53.9%

Summary Financial Statements

All figures in $s
Donations 1,060,7921,138,761971,888
Government funding 220,17796,22568,526
Investment income 3,3491,9622,445
Total revenues 1,284,3181,236,9481,042,859
Program costs 984,991893,165879,505
Administrative costs 104,59494,52594,160
Fundraising costs 95,14591,60487,096
Total spending 1,184,7301,079,2941,060,761
Cash flow from operations 99,588157,654(17,902)
Capital spending 17,47095,29410,279
Funding reserves 580,391563,078473,732

Note: Ci reported government revenue from the charity’s T3010 filing with the CRA. Ci has adjusted for amortization of deferred capital contributions, affecting total revenues by ($12k) in F2019, ($12k) in F2018, and ($13k) in F2017. Ci reported administrative and fundraising costs from T3010 filings, and backed out the amounts not reported on the charity’s audited financials from program costs.

Salary Information

Full-time staff: 10

Avg. Compensation: $55,903

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2019

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Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 416-422-2591