New Circles Community Services

161 Bartley Drive
Toronto, ON M4A 1E6
Executive Director: Rosie Smythe
Board Chair: Louise Stratford

Charitable Reg. #:83634 3673 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

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Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 82 cents are available for programs.

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About New Circles Community Services:

Founded in 2005, New Circles Community Services aims to meet the basic needs of those living in poverty by providing clothing to Toronto residents. The charity reports that one in five people in Toronto lives in poverty. When clients visit New Circles to access free clothing, they are also directed to relevant social assistance programs offered by the charity or by other community groups.

In F2018, New Circles allocated 66% of program spending to its GLOW (Gently Loved Outfits to Wear) clothing bank. The program is open to low-income residents of the Flemingdon Park, Thorncliffe Park, Victoria Village, Taylor-Massey, Kennedy Park, and Oakridge areas of Toronto. In F2018, 15,000 clients received free clothing through the program, including 2,536 Syrian refugees. A total of 396 teenage clients also received items for prom and school events.  

Employment training programs represented 24% of program costs in F2018. New Circles offers programs that teach retail or office skills, while also providing valuable experience in writing resumes and interviewing for jobs. Program graduates receive a certificate from the Retail Council of Canada or Centennial College, depending on the selected stream. In F2018, New Circles had 30 graduates in retail programs, 27 graduates in business office skills, and 20 graduates in service training.

In F2018, the remaining 10% of program spending was split evenly between the settlement support program and Holiday Angel gift giving. The charity supports newcomers to Canada in need of housing, childcare, employment, and social assistance. In F2018, 40 female clients attended The Friendship Circle, a space for newcomers to develop relationships with other women and improve their English skills. Through Holiday Angel, 155 families received gift baskets of donated items for Christmas. The baskets include winter clothing, toys, kitchen items, and gift cards for food.

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Results and Impact

Charity Intelligence has given New Circles a Fair impact rating based on demonstrated impact per dollar spent.

New Circles states that it distributes 300,000 pounds of clothing each year, which would otherwise end up in landfills. GLOW clients reportedly save up to $1,250 per year on clothing, allowing them to spend money on other necessities such as food.

Among graduates of New Circles’ employment training, 74% were employed or enrolled in further education within six months of program completion. The charity reports that there is a net economic benefit of $38k for each client who finds employment through the program. This benefit reflects $24k annual earnings and a $14k reduction in social assistance.

While Ci highlights these key results, they may not be a complete representation of New Circles’ results and impact.

Impact Rating: Fair

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New Circles is a medium-sized charity with donations of $1.1m in F2019. Administrative costs are 8% of revenues (less investment income) and fundraising costs are 9% of donations. This results in total overhead spending of 17%. For every dollar donated, 83 cents go to the cause. This falls within Ci’s reasonable range for overhead spending.

New Circles has $580k in total funding reserves. Using its existing reserves, the charity could cover 59% or seven months of annual program costs.

This charity profile is an update that has been sent to New Circles Community Services for review. Changes and edits may be forthcoming.

Updated on June 23, 2020 by Eric Zhao.

Financial Review

Financial Ratios

Fiscal year ending August
Administrative costs as % of revenues 9.1%10.0%8.4%
Fundraising costs as % of donations 9.0%8.5%7.2%
Total overhead spending 0.0%0.0%0.0%
Program cost coverage (%) 53.9%79.2%55.0%

Summary Financial Statements

All figures in $s
Donations 971,888889,551991,369
Government funding 68,52676,80476,560
Investment income 2,44500
Total revenues 1,042,859966,3551,067,929
Program costs 879,505644,082618,033
Administrative costs 94,16096,19289,287
Fundraising costs 87,09675,23771,031
Total spending 000
Cash flow from operations (17,902)150,844289,578
Capital spending 000
Funding reserves 473,732510,229339,899

Note: Ci reported government revenue from the charity’s T3010 filing with the CRA. Ci has adjusted for amortization of deferred capital contributions, affecting total revenues by ($12k) in F2019, ($12k) in F2018, and ($13k) in F2017. Ci reported administrative and fundraising costs from T3010 filings, and backed out the amounts not reported on the charity’s audited financials from program costs.

Salary Information

Full-time staff: 10

Avg. Compensation: $55,903

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2019

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Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 416-422-2591