Sheena's Place

87 Spadina Road
Toronto, ON M5R 2T1
Executive Director: Deborah Berlin-Romalis
Board Chair: James Jewett

Charitable Reg. #:10811 4158 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 80 cents are available for programs.

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About Sheena's Place:

Founded in 1994, Sheena’s Place (formally known as the Hospice for Eating Disorders of Toronto) offers support to people, families and friends affected by eating disorders through professionally-run support groups. Sheena’s Place works to inspire hope, reduce stigma, raise awareness and offer help and information to people affected by eating disorders, at all stages of recovery. Sheena’s Place reports that as many as one million Canadians live with an eating disorder, up to 95% of which have at least one co-occurring disorder like depression, anxiety, substance abuse, and PTSD.  

Sheena's Place runs a non-residential center in downtown Toronto that runs programs in a community-based and non-medical setting. Its clients are self-referred and do not require a diagnosis. Sheena's Place has four major programs: Support Groups, Body Image Groups, Skill Building Groups, and Expressive Arts Groups. These programs are available at no cost for people 17 and older with an eating disorder, as well as family, friends, and partners. The charity also offers information sessions and interviews for people who are considering taking part in a group but are still unsure of the decision. In 2016, Sheena’s Place served 1,258 unique clients, of which 42% were new and 50cannot afford private therapy. 

Support Groups are guided by a professional and offer people with eating disorders, as well as families, friends, and partners, the chance to help each other in an informal setting. The charity runs this program with the philosophy that people are the experts of their own experience. Body Image Groups use techniques such as gentle physical movement and exploration of feelings and perceptions to heighten awareness about the connection between mind and body, and help clients better manage stresses of daily life. Skill Building Groups educate participants about techniques to cope with feelings, modify behaviors, and change circumstances that affect healthy living. Expressive Arts Groups help participants express their feelings and release difficult emotions through painting/drawing, writing, and musical activities such as singing or playing an instrument. Sheena’s Place ran 1,590 hours of group sessions with 36 group facilitators in 2018.  

In Fall 2018, Sheena’s Place launched the Trans, Non-Binary, & Gender-Questioning Support GroupA recent survey by the National Eating Disorders Association reported that 75% of LGBTQ youth surveyed had been diagnosed with or suspected they had an eating disorder. Trans youth are at an even higher risk. The support group provides a supportive environment to discuss the intersection of gender identity and body image and share strategies for coping and recovering.

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Results and Impact

Based on an annual client survey, in 2018: 96% of clients said they learned a new coping strategy, skill or insight; 92% felt connection and support from group members; 91% said that the groups meet their needs; and 80% say the group they attended increased their motivation for change toward recovery.

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Sheena’s Place is a small-sized charity with total donations and special events fundraising of $668k in F2018. Administrative costs are 7% of revenues (excluding investment income) and fundraising costs are 14% of donations and special events. For every dollar donated to the charity, 80 cents go toward its programs, which is within Ci’s reasonable range for overhead spending. Net funding reserves total $3.4m, of which $2.5m are held in an externally-restricted endowment fund. Excluding endowed funds, the charity’s reserves can cover annual program costs for almost 2 years. 

Ci excluded donations from the Board of Directors when calculating the charity’s fundraising cost ratio. Sheena’s Place does not provide a breakdown for personnel costs for F2018 and F2017. Therefore, program costs may be overestimated and administrative and fundraising costs may be underestimated.  

This report is an update that was sent to Sheena’s Place for review. Comments and edits may be forthcoming. 

Updated on July 2, 2019 by Caroline McKenna. 

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 6.6%4.8%16.7%
Fundraising costs as % of donations 13.5%15.5%50.9%
Total overhead spending 20.2%20.3%67.6%
Program cost coverage (%) 190.2%181.2%153.4%

Summary Financial Statements

All figures in $s
Donations 392,570321,205213,375
Special events 275,819427,324359,259
Investment income (121,155)230,481167,779
Other income 2,4506,4156,670
Total revenues 549,684985,425747,083
Program costs 622,347654,729547,477
Administrative costs 44,45936,16196,566
Fundraising costs 75,652103,745275,720
Other costs 30,49531,00730,576
Total spending 772,953825,642950,339
Cash flow from operations (223,269)159,783(203,256)
Capital spending 58,00018,127825
Funding reserves 3,405,2163,507,8883,370,172

Note: Ci reported endowment management fees in other costs, increasing total expenses by $30k in F2018, $31k in F2017, and $31k in F2016. Ci reported endowment income and unrealized gains and losses in investment income, affecting total revenues by ($121k) in F2018, $230k in F2017, and $168k in F2016. Ci excluded donations from Board of Directors of $110k in F2018, $78k in F2017, and $31k in F2016 when calculating the fundraising cost ratio. 

Salary Information

Full-time staff: 6

Avg. Compensation: $74,589

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2017

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Comments & Contact

Comments added by the Charity:

The following comments were provided by the charity for a previous profile. Updated comments may be forthcoming.

Sheena’s Place serves approximately 1000 clients annually. In 2011 Sheena’s Place staff and volunteers conducted 320 Information Interviews.  Additionally, our staff and volunteers respond to more than 150 frontline support calls each month.  Sheena’s Place website serves as an important resource portal and received more than 150,000 unique visits in 2011. For the past decade, Sheena’s Place has enjoyed the generous contribution of more than 4000 volunteer hours annually. In 2011, Sheena’s Place instituted a new client evaluation study.  In their responses, our participants told us that:

 o  92% Feel hopeful for positive change

o  92% Feel more able to make positive change

o  98% Feel more motivated to improve their life

o  98% Feel supported because of Sheena’s Place programs

Charity Contact

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