Penny Appeal Canada

55 Village Centre Place
Mississauga, ON L4Z 1V9
CEO: Talha Ahmed
Director: Dr. Aleem Hussain

Charitable Reg. #:82750 2741 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 77 cents are available for programs.

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About Penny Appeal Canada:

Penny Appeal Canada is a 4-Star charity. It is has an A- results reporting grade, which is above average. The charity is financially transparent and has reasonable overhead spending. Penny Appeal Canada's reserves can cover just over one month of its annual program spend. 

Founded in 2005, Penny Appeal Canada (Penny) is an international development Muslim charity working to break the cycle of poverty by providing long-term sustainable food, water, and education solutions. The charity is the Canadian arm of Penny Appeal UK. The charity operates emergency support, short-term relief, and longer-term sustainable interventions in Canada, Africa, and the Middle East. With its affiliate teams, the charity operates programs in over 30 countries. Penny runs both international and domestic programs. Its international program has four pillars: Feed Our World, Thirst Relief, Orphan Kind, and Emergency Response. Its domestic program has three pillars: Feed Our World, OrphanKind, and Education First.

International programs accounted for 57% ($5.6m) of program spending (excluding donated goods used in programs) in 2022. The charity’s Feed Our World International program provided 6,188 food packs to 30,940 people in Palestine, Afghanistan, Pakistan, South Africa, and India. The charity reports that 85% of Palestinian refugees in Lebanon suffer from poor mental health due to unemployment, poverty, and water insecurity. In 2022, 65 refugees received food drying training, 65 refugees received handicraft training, and 70 refugees received dairy production training. Penny’s Thirst Relief program created 726 deep tube wells: 322 in Bangladesh, 185 in Pakistan, 168 in Afghanistan, 43 in Somalia, 6 in Kashmir, and 2 in Uganda. The charity’s OrphanKind program provides food parcels and covers the cost of education, school supplies, and clothing to sponsored orphans. Penny Appeal Canada states that in 2022, more than 2.1 million people, including 934,000 children in the Gaza Strip, West Bank, and East Jerusalem, are increasingly vulnerable due to the protracted crisis in Palestine. In Pakistan, 4.2 million children are orphaned and many of them are below the age of 17. In 2022 Penny sponsored 1,100 orphans in Pakistan and 650 orphans in Palestine. As a response to the floods in Afghanistan, Penny’s Emergency Response program provided a community of 2,100 with three safe-drinking water wells, food parcels, and hygiene kits. In response to the Bangladesh fire, it sent 157 emergency hygiene kits and food parcels to 942 individuals. In 2022, the charity was involved in 12 international Emergency Responses.

Domestic programs accounted for 43% ($4.2m) of program spending (excluding donated goods used in programs) in 2022. The charity’s Feed Our World domestic program provided 210 Muslim families in B.C., Ontario, Alberta, and Saskatchewan with freshly slaughtered meat to support their daily nutrition and enjoy the activities of Eid. It also provided 7,170 families across Canada with money to access halal meat, healthy food, and shelter in the winter months. Penny’s domestic Emergency Response program held 874 therapy sessions to provide equal access to mental health care for people of colour. Penny Appeal Canada’s Education First program supported 3,250 girls in Toronto with career sessions, leadership camps, and multi-sport training. It also taught computer literacy and IT skills to 75 immigrant women in 2022.

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Results and Impact

The National Disaster Management Authority of Pakistan reported that the Pakistan floods and landslides affected 33 million people in 2022. The government declared a national emergency. As a response, Penny Appeal Canada sent 14,988 food packs to individuals. It also provided 7,500 people with cooked meals four times a day. The charity distributed 9,300 hygiene kits and supplied 620 families with a tent.

Penny Appeal Canada reports that its food packs contain 20kg of wheat flour, 3L of cooking oil, 7kg of basmati rice, 2kg of sugar, 2.5kg of lentils, 250g of tea, 1 packet of iodized salt, and a packet of red chili powder.  Its Hygiene kit contains 8 strips of water purification (100 tablets), 1 12L jerry cans, 3 cotton towels, 4 bars of antibacterial soap, 4 bars of laundry soap, 2 nail cutters, 3 toothbrushes, and 1 tube of toothpaste.

While Ci highlights these key results, it may not be a complete representation of Penny Appeal Canada's results and impact.

This charity is not yet rated on impact (n/r).

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Penny Appeal Canada received $11.7m in donations and $1.3m in donated goods in kind in 2022. Administrative costs are 3% of revenue and fundraising costs are 20% of donations. This results in overhead spending of 23%. For every dollar donated to the charity, 77 cents are available to go to the cause, which is within Ci’s reasonable range.

Penny has $979k in reserve funds, which can cover 10% or one month of its annual program costs. This indicates a need for funding.

Penny Appeal Canada paid external fundraisers $236k to collect $1.9m. For every dollar raised using external fundraisers, 88 cents are available to go to the cause.

Charity Intelligence has sent this charity profile update to Penny Appeal Canada for review. Changes and edits may be forthcoming.

Updated on January 2, 2024, by Liam Chapleau.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 3.2%1.4%5.9%
Fundraising costs as % of donations 19.7%23.9%33.1%
Total overhead spending 23.0%25.3%39.0%
Program cost coverage (%) 10.1%17.2%118.7%

Summary Financial Statements

All figures in $000s
Donations 11,7086,9112,435
International donations 451,0691,495
Goods in kind 1,2687,21313
Total revenues 13,02215,1943,943
Program costs - International 5,5822,720(237)
Program costs - Canada 4,1573,7791,465
Donated goods exp 1,2687,21313
Administrative costs 419213233
Fundraising costs 2,3111,649807
Total spending 13,73615,5752,281
Cash flow from operations (715)(381)1,662
Capital spending 62867
Funding reserves 9791,1181,457

Note: Ci backed out amortization of capital assets from program, administrative, and fundraising costs on a pro-rata basis. Ci backed out donated gifts in kind from international programs and reported it separately as donated goods used in programs. Ci removed charity program commitments (expensed but not delivered) from expenses, impacting expenses by $31k in 2022, ($672k) in 2021, and ($1.7m) in 2020.

Salary Information

Full-time staff: 27

Avg. compensation: $42,788

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2022

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 1-855-880-4141


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Charitable Registration Number: 80340 7956 RR0001