CharityIntelligence Canada
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Canadian Wildlife Federation

350 Michael Cowpland Drive
Kanata, ON K2M 2W1
Executive Director: Rick Bates
Board President: John Ford

Charitable Reg. #: 10686 8755 RR0001
Sector: Environment
Operating Charity

Results Reporting

Grade: B

The grade is based on the charity's public reporting of the work it does and the results it achieves.

Financial Transparency

Audited financial statements for current and previous years available on the charity's website [Audited financial statement for most recent year]

Need for Funding

Funding Reserves Program Costs

Spending Breakdown

Cents to the Cause

2015 2016 2017
For a dollar donated, cents funding the cause after fundraising and admin costs, excluding surplus.

Full-time staff #66

Avg. Compensation $68,060

Top 10 Staff Salary Range

$350k + 0
$300k - $350k 0
$250k - $300k 0
$200k - $250k 0
$160k - $200k 2
$120k - $160k 3
$80k - $120k 5
$40k - $80k 0
< $40k 0
Information from most recent CRA Charities Directorate filings for F2017

About Canadian Wildlife Federation:

Founded in 1962, Canadian Wildlife Federation (CWF) works to conserve and inspire conservation of Canadian wildlife and land for future generations to enjoy. Its programs include conservation and education. CWF designed its programs around three main strategies: connecting Canadians to nature, maintaining healthy wildlife populations, and conserving and restoring the environment. CWF reports that it engaged over 639,000 people and reached over 2.9 million people in 2016.

Canadian Wildlife Federation’s conservation programs use science to restore Canadian habitats and wildlife. The charity divides its conservation programming into four focus areas: endangered species & biodiversity, lakes & rivers, coasts & oceans, and forests & fields. Often shoreline property owners do not realize that their actions negatively affect the health of shorelines and lakes. In F2017, CWF assessed over 11,850 shorelines on 50 lakes and provided owners with ways to reduce their impact. The Saving Turtles At Risk Today (START) Muskoka Turtle Project aims to protect the eight species of freshwater turtles in Canada with unstable populations. In 2017, START helped release over 3,500 turtle hatchlings back into the wild.

Canadian Wildlife Federation runs education programs that connect Canadians with the environment. WILD Migrations provides a visual map of all species at risk of endangerment in Canada. In F2017, through this program, CWF educated 44,220 kids on at-risk species and their migratory patterns. The WILD Family Nature Club offers outdoor activities for kids and training for adults who want to get their kids more involved with nature. In F2017, 13,600 people participated. In F2017, CWF awarded eight Canadians for conservation achievements. CWF also states in its F2017 annual report that it trained over 1,200 educators in wild education during the year.

Results and Impact: Canadian Wildlife Federation’s BioBlitz Canada 150 event invited Canadians to track and record wildlife alongside conservationists and specialists. There were 39,759 observations recorded, of which 556 documented species at risk. Species observed were also categorized: 2,631 vascular plant species, 2,629 insect species, 151 fish species, 99 mammal species, 42 reptile species, and 34 amphibian species. CWF’s Endangered Species Fund, which supports conservation research for species at risk, has published 72 scientific papers since 2009.

Financial Review:

Charity Intelligence consolidated CWF with its associated Foundation in the following financial analysis. Transfers between the two charities are not reported as revenues or expenses.

Canadian Wildlife Federation is a Large charity with total donations of $15.5m in F2017. Administrative costs are 8% of revenues and fundraising costs are 32% of donations. Per dollar donated to the charity, 59 cents go to the cause, which falls outside Ci’s reasonable range for overhead spending. Ci notes that the charity capitalizes a portion of its fundraising costs. CWF’s funding reserves of $11.0m include a $200k endowment fund held by CWF and a $237k endowment fund held by the Foundation. Excluding endowed funds, the charity’s reserves can cover 90% of annual program costs.

This charity report is an update that has been sent to Canadian Wildlife Federation for review. Changes and edits may be forthcoming.

Updated on June 4, 2018 by Joeyanne Cheung.

Financial Ratios

Fiscal year ending February
Administrative costs as % of revenues 8.2%7.7%7.8%
Fundraising costs as % of donations 32.5%35.9%33.9%
Program cost coverage (%) 88.5%85.8%74.8%

Summary Financial Statements

All figures in $000s
Donations 15,48315,32413,439
Goods in kind 2,3812,2823,449
Government funding 750758538
Fees for service 9011,1071,118
Investment income 541(370)288
Other income 203226271
Total revenues 20,25919,32719,103
Program costs 12,46611,54212,405
Administrative costs 1,6201,5241,469
Fundraising costs 5,0305,5074,558
Cash flow from operations 1,143754671
Funding reserves 11,0269,8999,277
Note: Ci reported unrealized gains/losses on investments for both the Federation and Foundation, affecting investment income by $306k in F2017, ($649k) in F2016, and $82k in F2015. Ci backed out amortization of tangible capital assets from program, administrative and fundraising costs. Ci backed out amortization of donor acquisition costs from fundraising and included donor acquisition costs capitalized during the year, affecting expenses by $6k in F2017, $127k in F2016, and ($29k) in F2015. Ci reported Foundation revenues in donations, less fund transfers from the Federation to the Foundation. Ci reported Foundation expenses in program costs, fundraising costs, and administrative costs, less administrative services paid by the Federation. In F2017, there were minor restatements made to F2016 numbers.