CharityIntelligence Canada

Canadian Red Cross

170 Metcalfe Street
Ottawa, ON K2P 2P2
President & CEO: Conrad Sauvé
Board Chair: Gavin Giles

Charitable Reg. #: 11921 9814 RR0001
Sector: Social Services
Operating Charity

Charity Rating

[Charity Rating: 4/4]

Results Reporting

Grade: A-

The grade is based on the charity's public reporting of the work it does and the results it achieves.

Financial Transparency

Audited financial statements for current and previous years available on the charity's website [Audited financial statement for most recent year]

Need for Funding

Funding Reserves Program Costs

Spending Breakdown

Cents to the Cause

2015 2016 2017
For a dollar donated, cents funding the cause after fundraising and admin costs, excluding surplus.

Full-time staff #1,510

Avg. Compensation $65,202

Top 10 Staff Salary Range

$350k + 0
$300k - $350k 1
$250k - $300k 0
$200k - $250k 2
$160k - $200k 7
$120k - $160k 0
$80k - $120k 0
$40k - $80k 0
< $40k 0
Information from most recent CRA Charities Directorate filings for F2017

About Canadian Red Cross:

Founded in Canada in 1896, Canadian Red Cross’s mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and globally. Canadian Red Cross is putting greater emphasis on its programs for provincial and local governments to deliver critical social services in times of need. 

Canadian programs: Canadian programs (disaster management, community health, and prevention and safety) are four times as large as international programs. Canadian programs include Disaster management in Canada $221m spent in F2018 (54% of program costs): CRC helped 132,472 Canadians in 2,977 disasters/tragedies. In F2018, Canadian Red Cross provided disaster preparedness training to 8,019 people. CRC worked with over 300 Indigenous communities to help with disaster prevention, disaster response and recovery, and injury prevention training. Canadian Red Cross has agreements to provide disaster response management in 8 provinces, 2 territories, and over 1,000 municipalities. Community health and wellness $81.4m spent in F2018 (20% of program costs) meeting the needs of Canada’s aging population. Canadian Red Cross (CRC) provided 936,067 hours of home support to 1,992 for seniors and recovering patients, delivered 283,356 meals to 2,789 people, provided 305,386 rides to 12,505 seniors and recovering patients, and provided 280,254 health equipment loans to 158,581 people. Prevention and safety $26.7m (7% of program costs) includes 556,695 Canadians learning first aid, over 8,600 first aid instructors trained, over 1.04 million Canadians taking swimming lessons, 18,406 swimming and water safety instructors trained, and 1,114 lifeguards trained.

International programs: $80.1m spent in F2018 (20% of program costs) toward humanitarian support and emergency medical assistance in 37 countries, reaching over 3 million people. Two field clinics were deployed to Bangladesh and Somaliland and provided over 8,850 medical consultations.

May 2016 Fort McMurray Fire updates

Lac Megantic 3-year update

Results and Impact: Canadian Red Cross spent a month in Uganda during March 2018 to help with the influx of Congolese refugees. Each refugee had access to less than 5L of water daily, so efforts by Red Cross International have provided 18,000 people access to safe water, sanitation, hygiene promotion, and health surveillance and protection activities. A school in Ancaster, Ontario has taken training from CRC’s Beyond the Hurt program that focuses on preventing bullying. A four-year survey showed that the high school has experienced a reduction in students being bullied, engaged in it, and observing incidents of it by respectively 8%, 9% and 19%.

Financial Review:

Canadian Red Cross is one of Canada’s largest charities measured by donor support with over 1.3 million people donating in F2017 and F2018 combined. It is one of Canada’s Major 100 charities and is always in the Top 10 largest Canadian charities. In F2017, CRC received $320.8m in donations and special events revenues, significantly higher than prior years because of Canadian donors’ generosity toward the Fort McMurray fire. Donations toward disaster management have increased from $54.7m in F2016 to $270.1m in F2017, of which $189m in F2017 were toward Alberta Fires Appeal.

In F2017, Canadian Red Cross’s administrative costs were 9% of revenues and fundraising costs were 10% of donations and special events revenues. For every dollar donated, 81 cents go to the cause, which is within Charity Intelligence’s reasonable range for overhead costs. Cost efficiency has improved significantly in F2017 because of the increased donations and overall revenues. The Federal and Alberta governments granted respectively $104m and $30m in addition to donors’ giving toward Alberta Fires Appeal.

Canadian Red Cross has funding reserves of $292.8m that cover 8 months of program costs, showing a need for funding.

Canadian Red Cross uses external fundraisers in a limited manner (collecting $14.1m in F2017). Fundraising costs on donations raised by external fundraisers are 43%. Giving directly to CRC is more cost efficient.

This charity report is an update that has been sent to Canadian Red Cross for review. Changes and edits may be forthcoming.

Updated on July 27, 2018 by Joeyanne Cheung.

Financial Ratios

Fiscal year ending March
Administrative costs as % of revenues 8.8%15.0%18.7%
Fundraising costs as % of donations 10.2%18.3%23.4%
Program cost coverage (%) 69.8%81.8%81.7%

Summary Financial Statements

All figures in $000s
Donations 303,866137,49697,751
Government funding 267,725139,646122,841
Fees for service 007,015
Lotteries (net) 315285388
Special events 16,89414,97614,533
Investment income 4,001(48)2,182
Other income 17,91713,4626,803
Total revenues 610,718305,817251,513
Program costs - International 61,80481,76877,692
Program costs - Canada 357,440146,218147,334
Administrative costs 53,66145,93246,490
Fundraising costs 32,77627,95026,278
Other costs 00678
Cash flow from operations 105,0373,949(46,959)
Funding reserves 292,758186,516183,820
Note: Ci used CRC’s T3010 filings to access government funding and international donations, which are not broken out in the audited financial statements. International donations of $8.6m in F2017, $12.4m in F2016, and $6.1m in F2015 are included in other income. Ci has adjusted deferred revenue, recognizing donations in the year they are received rather than the year donations are spent. Given CRC's disaster appeals and subsequent spending in relief and recovery this creates large deferred revenues: $89.8m in F2017, $4.6m in F2016, and ($30.8m) in F2015. Ci reports net lotteries, reducing revenues and expenses by $892k in F2017, $922k in F2016, and $1.0m in F2015.