The Grocery Foundation

5409 Eglinton Avenue West, Suite 207
Etobicoke, ON M9C 5K6
Executive Director: Shaun McKenna
Board Chair: Tom Gunter

Charitable Reg. #:12697 6711 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

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Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 69 cents are available for programs.

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About The Grocery Foundation:

Founded in 1979 by a group of Ontario based grocery retailers and consumer package goods manufacturers, The Grocery Foundation fundraises and grants money and food vouchers to food programs for underprivileged students and children. The Foundation is primarily based in Ontario has recently expanded to Western Canada and is looking to expand across Canada in the coming year. In F2017, The Grocery Foundation raised $4.7m and donated $1.9m to 16 Canadian charities. The charities that received the most money were Kids Help phone ($935k), Toronto Foundation for Student Success ($246k), Peterborough Family Resource Centre ($129k) and Food4Kids ($100k). The Foundation notes that one in six children in Canada live in poverty and many of them are uncertain about finding their next meal.

The Grocery Foundation runs two programs that look to address child hunger; the Voucher Program and Toonies for Tummies. The Voucher Program (67% of program costs in F2017) provides the neediest 1,000 elementary schools in Ontario with essential breakfast and/or snack foods. The program is run in partnership with grocery retailers including Sobeys, FreshCo, Metro, Food Basics, and Longos. The student nutrition programs are provided with vouchers that typically halves the cost of food.

The Foundation’s Toonies for Tummies campaign (33% of program costs in F2017) allows shoppers at over 600 participating grocery stores in Ontario and Western Canada to give $2 at the checkout. Donations that are collected during the campaign are donated back to student nutrition programs in the local communities where the funds are collected. The Foundation notes that 100% of collected funds are donated. The campaign is in partnership with Breakfast Club of Canada and Student Nutrition Ontario. In F2017, the campaign raised $1.3m.

The Grocery Foundation’s main fundraising event is the Night to Nurture Gala, which features a silent auction and live entertainment. This annual event takes place in February at the Metro Toronto Convention Centre in partnership with Kids Help Phone. In F2017, the gala raised $2.1m (net of fundraising costs). The Foundation has agreed to donate 50% of proceeds from the Gala to Kids Help Phone.

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The Grocery Foundation is a medium-sized charity with donations of $4.7m in F2017. Administrative costs were 3% of revenues and fundraising costs are 27% of donations. For every dollar donated, $0.69 went to programs and grants, falling within Ci’s reasonable range for overhead spending. The Foundation has funding reserves of $3.5m which can cover annual program costs and grants for just over 10 months, indicating a need for donations.

The Grocery Foundation only posts the summarized audited financial statements on its website. The Grocery Foundation’s auditors note that these summarized statements do not contain all disclosures required by Canadian accounting standards for charities and are not a substitute for the complete audited financial statements. For now, Charity Intelligence is giving full marks for financial transparency.

In its T3010 filing with the CRA, the Foundation did not report any full-time or part-time employees in F2017. Of note, The Grocery Foundation did report $246,463 of professional and consulting fees in its filing.

This report is an update and has been sent to The Grocery Foundation for review. Changes and edits may be forthcoming.

Updated July 17, 2018 by Derek Houlberg.

Financial Review

Financial Ratios

Fiscal year ending June
Administrative costs as % of revenues 3.3%4.0%3.0%
Fundraising costs as % of donations 27.4%40.2%34.6%
Program cost coverage (%) 86.4%98.7%112.2%

Summary Financial Statements

All figures in $000s
Donations 4,6914,4194,740
Fees for service 621531674
Investment income 9940124
Other income 26251
Total revenues 5,4375,0155,540
Program costs 1,1359511,241
Grants 2,9032,3582,468
Administrative costs 178197163
Fundraising costs 1,2841,7781,641
Cash flow from operations (62)(269)27
Funding reserves 3,4893,2674,161

Note: Charity Intelligence includes costs associated with the Gala Dinner as fundraising costs.

Salary Information

Full-time staff: 0

Avg. Compensation $0

Top 10 staff salary range

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2017

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