Atlantic Salmon Federation (Canada)

15 Rankine Mill Road
Chamcook, NB E5B 3A9
President & CEO: Bill Taylor
Chairman: Alan R. Graham

Charitable Reg. #:11879 6150 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 72 cents are available for programs.

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About Atlantic Salmon Federation (Canada):

Founded in 1948, Atlantic Salmon Federation Canada (ASF Canada) is a science and advocacy charity dedicated to conserving and restoring wild Atlantic salmon populations. ASF Canada overseas a network of seven state and provincial councils, and 103 affiliated groups. ASF Canada reports that the number of salmon smolt surviving the first ocean migration has dropped on average from 5% to 1% in some Atlantic rivers. ASF Canada's 2018 strategic plan identifies four priority areas: ensuring fisheries are sustainable, identifying causes of marine mortality, reducing the negative effects of open net-pen salmon aquaculture, and removing dams and restoring freshwater habitat. ASF Canada’s programs focus on conservation and habitat restoration (54%), research (27%), and advocacy (19%).

ASF Canada’s habitat restoration program works to remove dams and repair freshwater habitat. In doing this, the charity hopes to improve the long-term survival of Atlantic salmon. In 2018, ASF Canada successfully removed the Cooper Mills dam in Whitfield, Maine. This was the first of four major removals planned on the river.

Through its research program, the charity monitors the health of Atlantic salmon and the effects of predators and human activity on the species at sea. ASF Canada hopes that it can uncover the causes of the decline in population. In 2018, the charity began a multi-year satellite tracking program, tagging and tracking Atlantic salmon off the west coast of Greenland.

The charity’s advocacy program encourages people, communities, and governments to act to preserve wild salmon. ASF Canada advocates for a harvest based on salmon population levels to ensure that the population is not being pushed below sustainable levels. The charity also works to implement regulations for open net-pen salmon aquaculture.

ASF Canada shares a close relationship with Atlantic Salmon Federation USA – the charities present combined annual reports for donors.

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Results and Impact

While Ci highlights these key results, they may not be a complete representation of Atlantic Salmon Federation Canada's results and impact.

In May 2018, ASF Canada and ASF US, the North Atlantic Salmon Fund signed an agreement with the union representing Greenland fishermen union aimed at reducing the commercial harvest of wild Atlantic salmon for 12 years. This agreement reduces the annual catch cap from 45 tonnes to 20 tonnes. 

In 2018, ASF-funded scientists published the world's longest study on wild Atlantic salmon at sea. This study tracked juvenile salmon from freshwater rivers to the Strait of Belle Isle and observed survival rates. 


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Atlantic Salmon Federation Canada is a medium-sized charity with Canadian donations and special events fundraising totaling $4.7m in F2018. ASF Canada has a close working relationship with ASF US, the American chapter and a separate charity. ASF US contributed $2.6m to ASF Canada in F2018, 51% of ASF Canada's total revenues. From discussions with ASF Canada, Charity Intelligence has included ASF US's funding in the calculation of fundraising costs.

The charity’s administrative costs are 7% of revenues and fundraising costs are 21% of donations and special events revenue, including the grant from ASF US. For every dollar donated to the charity, overhead costs are 28 cents, with 72 cents go to its programs. This is within Ci’s reasonable range for overhead spending.

ASF Canada has $2.3m in net funding reserves of which, $1.2m are donor-endowed. Excluding door-endowed funds, the charity’s reserves can cover program cost for 4 months.

Update: Charity Intelligence had previously reported ASF Canada's fundraising and administration costs were 59% of donations. Following a review and discussion with ASF Canada management, we have included ASF US's grant in this calculation as ASF Canada incurs fundraising and administrative costs in relation to US activities. This has a material effect on Charity Intelligence's analysis. For additional changes, please see Financial Notes below. This revision improved ASF Canada's star rating by 1 star.

This charity report is an update that has been sent to Atlantic Salmon Federation Canada. Edits and changes may be forthcoming. Charity Intelligence has discussed this report with ASF management.

Updated on July 30, 2019 by Stefan Tetzlaff. Revised on November 29, 2019 by Kate Bahen.

Financial Review

Financial Ratios

Fiscal year ending September
Administrative costs as % of revenues 7.3%6.2%6.4%
Fundraising costs as % of donations 21.1%20.1%22.0%
Total overhead spending 28.3%26.3%28.4%
Program cost coverage (%) 32.6%26.4%6.6%

Summary Financial Statements

All figures in $000s
Donations 1,0671,2291,087
International donations 2,6002,4452,247
Government funding 66336110
Fees for service 93102107
Business activities (net) 808295
Special events 1,0099481,029
Investment income 9816119
Other income 69106100
Total revenues 5,0825,2654,894
Program costs 3,4003,2803,072
Administrative costs 362325308
Fundraising costs 986930959
Total spending 4,7474,5344,339
Cash flow from operations 334731555
Capital spending 1203321
Funding reserves 2,2882,0411,341

Note: Ci includes deferred donations and deferred capital contributions in the year they are received. This increases revenues by $288k in F2018, $686k in F2017, and $398k in F2016. Ci also includes donations received for endowments, increasing revenues by $8k in F2018, $50k in F2017, and $7k in F2016.   Ci reallocated all occupancy costs to program costs from administration and overhead.  AFS Canada reports amortization costs of $67k in F2018, $55k in F2017, and $50k in F2016. Charity Intelligence has allocated this non-cash cost proportionately to programs, fundraising and administrative cost. This adjustment reduces these costs.

Salary Information

Full-time staff: 29

Avg. Compensation: $76,335

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2018

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Comments & Contact

Comments added by the Charity:

The fundraising costs totaling $986K as reported by CI includes $447K in costs directly associated with special events.   These special event costs do not include any ASF staffing costs.   In addition to a source for funding, ASF (Canada) considers the special events it hosts as opportunities to engage prospective members and supporters by delivering its conservation messages to a wide audience. 

Comments added December 4, 2019  

Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 800 565 5666