Multiply is a 3-star charity. It is not financially transparent and has a B results reporting grade, which is average. Its overhead spending is 33%, which is within Ci’s reasonable range. Its reserve funds can cover program costs for nine months, which is also within Ci’s reasonable range.

Founded in 1889, Multiply, formerly known as MB Mission, is a religious charity that aims to help individuals know Jesus internationally. Multiply sends mission workers around the world to spread Christianity and focuses on planting churches to build sustainable faith communities.

The charity spent $7.5m on its programs in the fiscal year ending May 2024 (F2024). The charity funds programs in two main areas: Internationally and in North America.  

International programs got 67% ($5.0m) of program spending in F2024. These programs focus on planting churches in communities across Africa, Asia, Europe and Latin America. Multiply also conducts activities such as camps, mentorships and workshops. These activities aim to help local believers become leaders in spreading Christianity. In F2024, it reached 69 nations outside of North America. Of those nations, 22 were in the Middle East and North Africa, 13 in Central and South America, 12 in Europe, 12 in Sub-Saharan Africa, and ten in Asia.

North American programs got 33% ($2.5m) of program spending in F2024. Multiply runs missionary training programs that focus on training individuals to be workers for the charity’s global mission of spreading Christianity. These workers are used to support its international programs. The charity also partners with national churches to further support its missionaries. In F2024, 819 people participated in 15 mission training programs. Of those who participated, 79 workers were sent to serve around the world.

Multiply also gives financial awards to churches to be distributed to university students. These awards go to students who want to work in ministry on campus. Ci found little information on this program.

Multiply is not financially transparent because it does not publicly post its financial statements on its website. However, the charity does provide its financial statements when requested. Multiply’s audited financial statements follow activity-based costing, a financial reporting best practice. This means its expenses are clearly defined between program and administrative costs; however, the charity does not clearly delineate all overhead costs. 

Multiply received $8.2m in Canadian donations in F2024, which is 87% of total revenue. It spent $7.5m on its programs in F2024, which is 79% of revenue. Multiply recorded a deficit of $846k in F2024.

Multiply spent $2.1m on fundraising costs, which is 25% of donations. It spent $745k on administrative costs, which is 8% of revenue. Multiply has total overhead spending of 33%. For every dollar donated to Multiply, 67 cents are available to go to the cause. This is within Ci’s reasonable range.

Multiply has $5.9m in reserve funds (cash and investments). It has donor endowments of $228k. Excluding donor-endowed funds, Multiply’s reserve funds can cover 76% or nine months of its annual program costs. This is within Ci’s reasonable range.

This report is an update that has been sent to Multiply for review. Changes and edits may be forthcoming.

Updated on June 30, 2025, by Leah DeFrancesco.