90 Allstate Parkway, Suite 101
Markham, ON L3R 6H3
CEO: Fred Witteveen
Board Chair: Akilu Mulat

Charitable Reg. #:10691 8543 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 5/5]

✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

A

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

Average

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

69%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 69 cents are available for programs.



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OVERVIEW

About Children Believe:

Children Believe is a 5-star charity with Average demonstrated impact. It has strong disclosure with an A grade for results reporting. Its funding reserves are within Ci’s reasonable range and can cover seven months of annual program costs. For every dollar donated to Children Believe, 69 cents are available to go to the cause, which is within Ci’s reasonable range. 

Children Believe works to help children, families, and communities break the cycle of poverty by improving access to education, healthcare, and economic opportunities. Founded in 1938 (formerly Christian Children's Fund of Canada), the charity equips communities with the skills and resources they need to become more self-sufficient while promoting children's rights and long-term development. Children Believe is a member of the ChildFund Alliance, a network of 11 charities that support children's well-being in more than 60 countries. It currently operates in eight countries: Ethiopia, Mali, Burkina Faso, Honduras, Nicaragua, India, Paraguay, and Ghana.  

Children Believe’s programs include Health and Nutrition, Education, Child Protection, Gender Equality and Social Inclusion, and Youth Employability and Women Economic Empowerment. In F2025, Children Believe spent $20.6m on its programs. It reports touching the lives of more than 1,712,000 people across its eight countries of operation. On average, it cost Children Believe $14 for every person it reached in F2025. 

Health and Nutrition represented 46% or $9.5m of program spending in F2025. The program helps to build and equip health centres, improve access to healthcare and nutrition, and supports clean water and sanitation. In F2025, 590,602 pregnant women, mothers, and children gained access to essential healthcare services, 87 health facilities were renovated or equipped, and 44,533 healthcare personnel were trained. 

Education received 36% ($7.5m) of F2025 program spending. It aims to provide access to education from preschool through secondary school, while helping young people develop employable skills through school support, improved education infrastructure, and early childhood development initiatives. In F2025, 634,922 children and youths accessed education and life skills programs, 564 early childhood education centres were built, renovated, equipped, or supported, and 7,101 teachers, parents, and caregivers were trained in inclusive education. 

Child Protection accounted for 11% ($2.3m) of program spending in F2025. The program protects children from violence, abuse, neglect, and exploitation. It also promotes children's rights and encourages their participation in community decision-making. In F2025, 555,719 people benefited from child protection programs, 35,738 children and families participated in its sponsorship program, and 7,506 parents and caregivers received positive parenting training. 

Gender Equality and Social Inclusion represented 3% or $615k of program spending in F2025. It works to prevent gender-based violence and increase women's participation in education, leadership, and economic activities. In F2025, 447,594 people benefited from gender equality programs, 156,601 community members received gender and gender-based violence training, and 5,590 women advanced their skills through entrepreneurship programs. 

Youth Employability and Women Economic Empowerment received 3% ($590k) of F2025 program spending. Children Believe aims to help women and young people build sustainable livelihoods. It provides entrepreneurship training, supports savings groups, and promotes climate-resilient income opportunities. In F2025, 81,062 members of savings groups received entrepreneurship training, 5,534 women's economic collectives were supported, and 46,339 people were trained in climate change adaptation and mitigation. 

 

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Results and Impact

Health and Nutrition programs strengthened access to maternal and child health services, skilled birth attendance, and nutrition support. In F2025, 55,514 births in operational communities were attended by trained health workers. Skilled birth attendance in these communities reached 92% of births in Burkina Faso (compared to the national average of 80%), 82% in Ethiopia (compared to 50%), 96% in Ghana (compared to 79%), and 99% in Paraguay (compared to 99%). Nutrition initiatives trained 2,700 women in Ghana and 2,275 women in Ethiopia on growing nutrient-rich crops and managing agricultural resources. More than 1,740 households received training, with 98% reporting successful harvests and 85% increasing vegetable consumption by at least two servings per week. 

Education programs improved access to quality learning and early childhood development. Approximately 92% of children enrolled in Early Childhood Care and Development (ECCD) centres showed appropriate physical development, while 90% demonstrated positive socioemotional development, 91% achieved strong learning outcomes, and 90% developed literacy and numeracy skills.  

Child Protection programs helped improve children’s rights, safety, and access to essential services. More than 186,000 children under five gained access to birth registration in F2025. Digital safety initiatives also strengthened children’s awareness of online risks, increasing the proportion of children able to recall three or more e-safety rules from 28% to 71%.  

Gender Equality initiatives promoted women’s leadership, inclusion, and shared decision-making. In F2025, 42,423 women took on leadership roles and participated meaningfully in community and public decision-making. In India, program assessments found increased participation of boys in household responsibilities, more than 300 fathers taking action to delay early marriages, and approximately 70% of couples making joint financial decisions. 

Youth Employability and Women’s Economic Empowerment programs supported youth and women in developing skills, accessing employment opportunities, and building sustainable livelihoods. More than 4,115 youths and adults participated in green jobs and employability training, with 72% of participants being women. Among youth participants, 90% launched small businesses in environmentally sustainable sectors.  

Charity Intelligence has given Children Believe an impact rating of Average based on demonstrated impact per dollar spent. While Ci highlights these key results, they may not be a complete representation of the charity’s results and impact.  

Impact Rating: Average

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Finances

Children Believe’s audited financial statements follow activity-based costing, which is a best practice. This means its expenses are clearly defined between program, administrative, and fundraising categories. 

The charity had total revenues of $31.9m in F2025. It received $17.7m in Canadian donations, representing 55% of revenue, and $5.8m in international donations, or 18% of revenue. It also received $5.1m in donated goods, equal to 16% of revenue, and $3.6m in government funding, accounting for 11% of revenue. Investment income was $1.4m in F2025. 

Children Believe spent $20.6m on its programs, which is 77% of its revenue (excluding donated goods). The charity recorded a deficit of $1.9m in F2025, meaning it drew on its reserves to fund its operations. 

Administrative costs were $3.6m, representing 12% of revenue (excluding investment income). It spent $4.6m on fundraising, equal to 20% of donations. Total overhead spending was 31%. For every dollar donated to Children Believe, 69 cents are available to go to the cause. This is within Ci’s reasonable range. 

Children Believe uses external fundraisers, as reported on its T3010 filing with the CRA. In F2025, the charity paid the external fundraisers $1.6m to collect $4.0m in donations. This equates to a cost of 40 cents to raise one dollar using external fundraisers. It is likely more cost efficient to donate to the charity directly.  

It held $12.7m in reserve funds (cash and investments) in F2025. These reserves can cover seven months of annual program costs. This is within Ci’s reasonable range. 

This is a charity update that has been sent to Children Believe by Neela Jalilian on July 9, 2026.  

Financial Review


Financial Ratios

Fiscal year ending March
202520242023
Administrative costs as % of revenues 11.7%11.1%10.0%
Fundraising costs as % of donations 19.6%21.3%24.2%
Total overhead spending 31.3%32.4%34.2%
Program cost coverage (%) 61.8%79.7%40.1%

Summary Financial Statements

All figures in $000s
202520242023
Donations 17,69819,22620,878
International donations 5,8415,1826,043
Goods in kind 5,0673,5956,711
Government funding 3,5762,7961,780
Investment income 1,406741565
Other income (1,691)1,006(628)
Total revenues 31,89732,54635,349
Program costs - International 16,90016,49017,342
Program costs - Canada 3,6973,8883,325
Grants 000
Donated goods exp 5,0673,5956,711
Administrative costs 3,5633,5253,477
Fundraising costs 4,6145,1986,526
Other costs 000
Total spending 33,84132,69637,381
Cash flow from operations (1,944)(150)(2,032)
Capital spending 1,736(8,606)356
Funding reserves 12,72816,2458,296

Note: 1. Foreign Exchange: Ci removed foreign exchange from investment income and put it into program costs. This affected revenue and expenses by $155k in F2024, ($434k) in F2023, and $390k in F2022. 2. Deferred revenue: Ci adjusted for deferred revenue in other revenue, which was $1.0m in F2024, ($628k) in F2023, and $68k in F2022.  3. Amortization: Ci removed amortization from administrative costs. Amortization was $325k in F2024, $463k in F2023, and $552 in F2022.

Salary Information

Full-time staff: 119

Avg. compensation: $68,022

Top 10 staff salary range:

$350k +
0
$300k - $350k
0
$250k - $300k
1
$200k - $250k
1
$160k - $200k
2
$120k - $160k
6
$80k - $120k
0
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2025

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Comments & Contact

Comments added by the Charity:

1. Deferred revenue: Ci adjusted for deferred revenue in other revenue, which was ($1.7m) in F2025, $1.0m in F2024, and ($628k) in F2023. 2. Amortization: Ci removed amortization from administrative costs. Amortization was $313k in F2025, $325k in F2024, and $463k in F2023. 3. Capital Expenditures: In F2024, the charity had $1.1m in capital expenditures and $9.l7m in proceeds from the sale of capital assets, creating a negative total capital expenditure. 

Charity Contact

Website: www.childrenbelieve.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 905-754-1001

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Charitable Registration Number: 80340 7956 RR0001