Plan International Canada

245 Eglinton Ave East, Suite 300
Toronto, ON M4P 0B3
President & CEO: Lindsay Glassco
Board Chair: Rona Ambrose

Charitable Reg. #:11892 8993 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 3/5]

✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

A

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

Fair

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

64%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 64 cents are available for programs.



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OVERVIEW

About Plan International Canada:

Plan Canada is a 3-star charity with Fair Demonstrated Impact. It has an A Results Reporting grade, which is above average. For every dollar donated, 64 cents are available to go to the cause, which is outside Ci's reasonable range.

Founded in 1968, Plan International Canada, commonly known as Plan Canada, is the Canadian branch and fundraising arm of Plan International. Plan International works to advance children's rights and equality for girls worldwide. The charity reports that 130 million girls are not attending primary or secondary school. Plan Canada also reports that globally, 243 million women and girls have been subjected to physical or sexual violence in the past 12 months, and nearly every two seconds, a girl under 18 is married.

In F2024, Plan Canada spent $184.0m on its programs. The charity reached 7 million people in F2024, of which 3.1 million were children. In F2024, it cost Plan Canada $26 for every person it reached. Plan Canada’s major programs are Health, Humanitarian Response, Education, Youth Leadership and Economic Development, and Protection from Violence.

Health represented 44% of program costs ($80.9m). Plan Canada works with local partners to strengthen health systems. The charity’s health program ran 34 projects – 16 in West and Central Africa, eight in Middle East and East/South Africa, six in the Americas, and four in Asia Pacific. Plan Canada distributed 908,660 mosquito nets to 1,635,585 people in Guinea and Zimbabwe, which saved the lives of 3,020 children. The charity reached 3.9 million people, of which 2.2 million were female.

Humanitarian Response represented 23% of program costs ($42.3m). Plan Canada responds to emergencies and supports long-term recovery from disasters. The charity ran 54 projects – 31 in West and Central Africa, 11 in the Middle East and Eastern/Southern Africa, six in the Americas, five in Asia Pacific, and one in East and Central Europe. In F2024, 408,440 people received over 13,000 tonnes of food. The charity reached 2.4 million people, of which, 645,000 were female.

Education represented 18% ($33.1m) of program costs. Plan Canada helps ensure that children, especially girls, have access to quality education. The charity ran 23 projects – 14 in West and Central Africa, five in the Middle East and East/South Africa, two in the Americas, and two in Asia Pacific. In F2024, 33,918 out-of-school girls were enrolled in school. Plan Canada trained 405 godmothers who supported 5,413 girls, 901 teachers in gender-sensitive education, 162 religious and community leaders, and 135 community volunteers. The charity reached 249,460 people, including 113,460 girls. 

Youth Leadership and Economic Empowerment represented 10% ($18.4m) of program costs. Plan Canada helps women get jobs through grants and helps Canadian youth become better advocates for global issues. The charity ran 20 projects – three in West/Central Africa, two in the Middle East and East/South Africa, six in the Americas, and nine in Canada. The charity sent 273 grants worth a total of $7.7 million to Ghanian women organizations. 2,898 women in Ghana landed jobs in green businesses and soya cultivation. The charity reached 224,790 youth in Canada, of which 201,180 were female.  

Protection from Violence represented 6% of program costs ($11.0m). Plan Canada tries to keep children, especially girls, safe by preventing early and forced marriage and gender-based violence. The charity ran five projects – one in the Middle East and East/South Africa, three in the Americas, and one in Asia Pacific. In F2024, the charity prevented 12,000 marriages that included girls under the age of 18. Plan Canada reached 357,780 people, of which 55,750 were girls and 191,500 were women.

Plan Canada's audited financial statements report that 62% of donations come to Plan Canada through its child sponsorship model. When you sponsor a child, Plan Canada pools your money with that of other sponsors. It uses this money to improve the child’s whole community. This is an indirect sponsorship model. In F2024, Canadians sponsored 130,410 children.

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Results and Impact

Plan Canada’s Health program prevented malaria for 3,020 children.

Plan Canada’s Humanitarian Response program provided 408,000 people with over 13,000 tonnes of food. The charity’s annual report did not give a breakdown of what food it provided.

Plan Canada’s Education program enrolled 33,918 new girls in school.

Plan Canada’s Economic Empowerment program provided 2,898 women in Ghana with sustainable jobs. The percentage of teenage girls with bank accounts tripled from 7% to 21%. The percentage of girls that felt confident filling out a bank form increased from 16% to 61%.

Plan Canada’s Protection from Violence program prevented 12,000 child marriages.

Charity Intelligence has rated Plan Canada as Fair impact for demonstrated social impact per dollar spent.

While Ci highlights these key results, they may not be a complete representation of Plan Canada’s results and impact.

Impact Rating: Fair

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Finances

Plan Canada received $92.3m in donations in F2024. The charity also received $81.4m in international donations (32% of revenue) and $50.5m in government funding (20% of revenue). Plan Canada spent $184.0m on its programs, which is 72% of revenue. The charity recorded a deficit of $2.0m, meaning it drew on its reserves to fund its operations.

Plan Canada spent $26.8m on fundraising, which is 29% of donations (see additional information below). The charity spent $16.6m on admin, which is 7% of revenue (excluding investment income). Total overhead spending is 36%. For every dollar donated to the charity, 64 cents are available to go to the cause. This is just below Ci’s reasonable range.

Plan Canada has $59.5m in reserve funds, of which $3.8m is donor endowed. Excluding donor-endowed funds, the charity’s reserves can cover 30%, or four months of its annual program costs. This is within Ci's reasonable range.

Plan Canada uses external fundraisers. In F2024 the charity paid external fundraisers $9.5m to collect $41.6m. It costs 23 cents to raise a dollar via external fundraisers.

The charity has committed $5.1m over the next five fiscal years.

Charity Intelligence has sent this update to Plan Canada for review. Changes and edits may be forthcoming.

Updated on May 8, 2025 by Liam Chapleau.

 

The CRA Charities Directorate gives clear guidance on how to calculate fundraising costs. Charities that receive government funding are instructed to exclude government funding from their fundraising cost calculations. It is strictly fundraising costs relative to donations. Canada's method is similar to the fundraising cost method in other countries. Here's the link to the CRA Charities Directorate's 2012 guidance (Note 83) on how to calculate fundraising costs. Charity Intelligence includes bequests, Canadian foundation grants and corporate grants. It excludes Global Affairs Canada grants and grants from UN agencies and multinational corporations that provide gifts-in-kind. This gives Canadian donors better insights on the cost to raise a dollar. Improved disclosure on Plan Canada's sources of revenues would provide greater transparency.

Financial Review


Financial Ratios

Fiscal year ending June
202420232022
Administrative costs as % of revenues 6.6%7.0%6.8%
Fundraising costs as % of donations 29.0%29.4%26.2%
Total overhead spending 35.6%36.4%33.0%
Program cost coverage (%) 30.3%32.2%50.0%

Summary Financial Statements

All figures in $000s
202420232022
Donations 92,265100,472107,352
International donations 81,393101,37671,102
Goods in kind 29,45122,51545,377
Government funding 50,53356,08851,820
Investment income 4,4483,0771,120
Other income (3,294)(18,946)6,304
Total revenues 254,796264,582283,075
Program costs - International 162,022196,157157,086
Program costs - Canada 21,94421,33918,434
Donated goods exp 29,45122,51545,377
Administrative costs 16,63218,28819,178
Fundraising costs 26,75629,54228,071
Total spending 256,805287,841268,145
Cash flow from operations (2,009)(23,259)14,930
Capital spending 27674,466
Funding reserves 59,46473,65191,356

Note: 1. Deferred Donations: Ci adjusted for deferred donations, which was ($5.6m) in F2024, ($2.0m) in F2023, and $6.2m in F2022. 2. Receivable from Plan International: Ci adjusted for the change in amount receivable from Plan international within international donations, which was ($3.8m) in F2024, $3.3m in F2023, and ($9.0m) in F2022. 3. Deferred grants and GIK: Ci adjusted for deferred grants and goods in kind, which was $4.8m in F2024, ($25.2m) in F2023, and $13.2m in F2022. 4. Endowment Fund Contributions: Ci included endowment fund contributions, which was $21k in F2024, $73k in F2023, and $40k in F2022. 5. Below the Line: Ci included fair value of investments below the line in revenue, which was $1.4m in F2024, $71k in F2023, and ($1.2m) in F2022. 6. Amortization: Ci removed amortization from admin, fundraising, and international program costs on a pro-rata basis. 7. Cash Flow: The charity's operating cash flow does not reconcile with its estimated reserve funds. This is because the charity increased its inventory of donated goods by $9.7m, which is a non-cash adjustment. 

Salary Information

Full-time staff: 289

Avg. compensation: $112,349

Top 10 staff salary range:

$350k +
2
$300k - $350k
2
$250k - $300k
5
$200k - $250k
1
$160k - $200k
0
$120k - $160k
0
$80k - $120k
0
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2024

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Comments & Contact

Comments added by the Charity:

Plan International Canada provided these comments on August 5, 2025. 

Summary

  • In our 2024 fiscal year (July 1, 2023 to June 30, 2024), for every one dollar we spent, 83 cents went to programming for children and their communities around the world.
  • Charity Intelligence’s claim that only 64 cents of each dollar went to programming does not accurately reflect the realities of our financing structure.
    • Their methodology considers only some financial details, while excluding others, leading to skewed results.
  • The conclusions about our demonstrated impact also exclude some information that skews those results as well.
  • We welcome you to review our audited detailed financial information, which is available on our website at plancanada.ca/AnnualReport

Correct cents to the cause

What’s the discrepancy?

  • In Plan International Canada’s fiscal year 2024 (July 1, 2023 to June 30, 2024), for every one dollar spent, 83 cents went directly to our programs supporting children and their communities around the world, which include healthcare support, food delivery, psychological support, education, climate resilience and economic opportunities. 17 cents went to fundraising and administration to ensure that our programs are run efficiently and effectively. This does not match Charity Intelligence’s conclusion about our cents to the cause.   

Why the difference?

  • While Plan International Canada shares Charity Intelligence’s commitment to informing donors, their methodologies – as outlined on their website – consider only subsets of financial information while excluding others, which skews the results.
  • Because of this, their conclusions do not accurately reflect the realities or the complexity of our funding or expenditures.

How did that happen?

  • Charity Intelligence’s cents to the cause calculation considers only some financial information, while excluding other funding sources (such as federal grants and gifts in kind, each of which plays key roles in our program funding and delivers real impact).
  • Excluding these other sources of revenue artificially inflates the ratio.   

Where can I see the breakdown of your funding?

  • We welcome you to review our detailed, audited financial information, which is available on our website at plancanada.ca/AnnualReport

Are there any other differences?

Demonstrated impact

  • In our 2024 fiscal year, Plan International Canada’s audited program services total expenditure was $213.98M.
  • Charity Intelligence has scored us as “Fair” for program impact. This conclusion is based on calculations derived from only some examples of our overall reach and impact, without looking at the full picture.

Child sponsorship

  • In our 2024 fiscal year, 22.1% of our total revenue came from our child sponsorship
  • This is different to the 62% claimed by Charity Intelligence.

 Commitment to transparency & accountability

  • Transparency and accountability are fundamental to our organization and mission.  
  • Plan International Canada’s financial statements are audited every year by PwC, an accredited third-party accounting firm. We comply with federal regulatory requirements and reporting, including those laid out by the Canada Revenue Agency, which oversees registered charities in Canada.
  • We are also accredited by Imagine Canada’s Standards Program, a rigorous independent peer review of our operating and governance practices. The Imagine Canada Accreditation Trustmark means donors can feel confident that their donations are being used responsibly. 
  • In addition to our financials, we invite you to check out our latest annual report, Powered by Equality, to learn about how we’re driving tangible, lasting change with and for children in more than 80 countries around the world. 

Charity Contact

Website: www.plancanada.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 416-920-1654

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Charity Intelligence researches Canadian charities for donors to be informed and give intelligently. Our website posts free reports on more than 800 Canadian charities, as well as in-depth primers on philanthropic sectors like Canada’s environment, cancer, and homelessness. Today over 500,000 Canadians use our website as a go-to source for information on Canadian charities reading over 1.6 million charity reports. Through rigorous and independent research, Charity Intelligence aims to assist Canada’s dynamic charitable sector in being more transparent, accountable and focused on results.

 

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Charitable Registration Number: 80340 7956 RR0001