Note: 1. Revenue Below-the-Line: Ci included unrealized gains within investment income. This was $775k in F2024, $1.6m in F2023, and ($3.8m) in F2022.

The following comments were added on August 22, 2025: 

As one of the country’s largest conservation organizations, World Wildlife Fund Canada has worked for more than 50 years to advance on-the-ground conservation efforts in Canada alongside the support of a global network operating across 100 countries. At WWF-Canada, our long-term vision is simple: a Canada with abundant wildlife, where nature and people thrive.

Realizing this vision means taking action now — but it also means ensuring that our efforts today have an impact that lasts.

We are now four years into Regenerate Canada, our 10-year plan to fight the dual crises of biodiversity loss and climate change with one of the best tools around: nature. We continue to steward, restore and protect ecosystems that provide habitat for wildlife and sequester carbon — ensuring species at risk can recover while reducing harmful carbon emissions. Drawing on scientific research and Indigenous guidance, our conservation work drives towards three goals:

• Restore at least one million hectares of habitat.
• Protect and steward at least 100 million hectares of vital ecosystems.
• Reduce carbon emissions by 30 million tonnes.

FINANCIAL STEWARDSHIP

Financial stewardship is key to achieving our conservation goals and fulfilling donor expectations. To do that, we ensure we have a strong internal control environment, effective governance over all operations and an annual independent audit of our financial records.

In the fiscal year 2024 (July 2023 to June 2024), we were able to invest in our mission to Regenerate Canada while keeping administrative costs fiscally responsible — for every dollar spent, 71 cents went directly to conservation efforts.* During this period, we invested $23 million in our conservation work and $9.2 million in fundraising and administration. We also had a record-breaking year for fundraising, raising $33 million (up from $29 million in fiscal year 2023).

*WWF-Canada’s reported spending ratio is calculated as a percentage of total expenditure.

FOUR YEARS OF REGENERATE CANADA

Since launching our 10-year Regenerate Canada plan, our mission has not wavered: we remain all in on our goals to reverse wildlife loss and fight climate change with nature. We know restoration takes patience, stewardship takes collaboration, reducing carbon emissions takes co-ordination, and all of it takes time. That’s why it’s important to reflect regularly on each year’s efforts and evaluate what has been achieved with science, research, partnerships and respect for Indigenous guidance underpinning our conservation work.

Donor support is a big part of what makes our past work possible and our vision for the future probable. Together, we will reverse what once seemed irreversible to create a Canada with abundant wildlife and to protect the future of that abundance.

Here are some of the ways WWF-Canada’s work — and the incredible support of our donors — helped to Regenerate Canada in the past year.

To date, we’ve seen some incredible results toward our core goals.

ACHIEVED AND IN PROGRESS:

• 4 million hectaresstewarded, surpassing our goal of 100 million hectares of vital ecosystems protected for wildlife and communities.
• 03 million tonnesof carbon emissions reduced through restoration and protection of carbon-rich habitats.
• 83,671 hectaresrestored, advancing toward the goal of restoring one million hectares of lost complex ecosystems.

During fiscal year 2024, we also achieved these big wins:

• $500,000 disbursed to seven Indigenous-led initiatives to support early-stage stewardship and protection planning.
• Positively impacted more than 100 species at risk — including southern resident killer whales, Atlantic walrus, salmon, spring salamanders and wood thrushes here in Canada and snow leopards, elephants and tigers in Asia — with many more benefitting through broader ecosystem-level stewardship and restoration efforts.
• 1,238,341 conservation actions taken by the wider WWF-Canada community, including those who completed restoration activities, signed petitions, undertook training and submitted data for research initiatives.
• 41 million seeds planted through the Nature and Climate Grant program to support habitat restoration.
• 500,000+ trees plantedby the Secwepemcúl’ecw Restoration and Stewardship Society — part of a total of 1.1 million trees planted across 677 hectares.
• Provided $2.6 million in grants and other funding to various charities, Indigenous organizations, local conservation groups, academics and our WWF global programs.
• Advocated for and achieved the designation of an Emission Control Area (ECA) to reduce harmful air pollution from ships across the Canadian Arctic exclusive economic zone.
• Supported the development of a 30,000 km² Indigenous-led Marine Protected Area (MPA) Network in B.C.’s Great Bear Sea, home to over 30 at-risk species including orcas and sea otters.

Conservation success doesn’t happen overnight — it’s the result of years of collaboration and dedication. Thanks to the unwavering support of our donors and partners, we’re able to pursue lasting solutions to some of nature’s most pressing challenges.

In addition to our annual report, we keep our donors informed on their efforts to help nature and people thrive through our Fieldnotes newsletter, Living Planet magazine, blogs, social media, stewardship reports and an annual donor appreciation event.