There are over 82,000 charities in Canada. Some exceptional ones are doing highly innovative work which is producing excellent results in addressing the social needs of Canada. However, all too often, these leading charities do not receive the level of recognition or reward that their effectiveness deserves. This is because the funding of charities is rarely based on results; far more commonly it depends on a charity possessing the resources for marketing campaigns or benefitting from affluent connections.
Our mission is to address this deficit by publicizing the work of charities that are leaders in delivering both Effectiveness and Efficiency. Our research focuses on Results, identifying excellence in charities and enabling funders to see how their money is used and the calibre of its social returns.
With the resulting new levels of recognition and greater rewards to be gained by such charities, we hope to inspire others to be as efficient, effective and innovative in meeting their clients' needs.
Our bottom line is to focus on the long-term benefits for the people who are served by charities.
Our Vision is to reward Excellence.